In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performace." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?
Inbound Marketing Blog
With the Internet, we have gained a powerful tool for using and gathering information. The way we access information has changed as well. Especially with the explosive growth of smartphones. Our beloved handheld devices have put the Internet at our fingertips. Google has grown to be the most popular go-to search engine. Now that discussion you used to have between friends arguing back and forth on a contested point can be solved in seconds with a simple Google search to prove once and for all who is right. Stories with great exaggerations, or useless random trivia can now be fact checked and proved or disproved immediately. We call this "Google Fu."
Let's be honest, plagiarism, that ugly "P" word, is still an issue today; and not just for students who don't understand that their teacher can check for such things through magical devices called computers, but also for the working adult who is supposed to be the example.
Plagiarism is the internet presence equivalent of somebody passing gas in a small room full of people; most of the time, eye contact is absent, and everyone wants to avoid the subject at all costs.
Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance." Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.Let's break down what they are and what roles they play in page rankings and overall SEO.
Site descriptions, a.k.a. Meta Description
The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about. When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.
You know what’s a big deal?
Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.
A common misconception to the marketing layman, is that SEO is a one-time or "set-and-leave" task. The idea that you can optimize and clean up a website once, and then focus your efforts elsewhere, is a hopeful mindset that can create poor results for your digital marketing.
SEO is a full-time job that has endless opportunities and venues to engage with. So what does the daily work of an SEO professional look like?
When looking at the many ways that a business can be found on the web, there are a number of different avenues that consumers take. Someone looking for your services may turn to a yellow pages type directory or search for your company profile on a social network such as Facebook or Twitter. Odds are however, that the first place a customer seeking a company (such as yours) turns to is a search engine...in other words Google. You may be asking yourself how can your business be found on Google?
There are a number of ways to be found in Google search, however there are two ways in particular that are explored more in-depth below:
Out of all the ways that search engine optimization can help your business, there are a few key signs that let you know when it's time to hire someone to help manage it all. The internet is like a vast wilderness of information, with fires and plumes of smoke billowing into the sky for all to see. Those fires are sites with proper search engine optimization (SEO). The fire is easy to see, and if someone is too far away to see the flames, they can still see the smoke. There are three main stages where SEO can help you.
Back in February we shared with you the 10 ways to increase your website's performance and gave you a little snippet of information for each tip. Today starts a series where I will dive deeper into each subject so you know WHY each of the 10 points are so important.
Search engines love content; we've already established this in the blog from February. Search engines like Google, Yahoo and Bing index your site by keywords throughout your site content. But what exactly does that mean?
Almost a year ago, Google made an announcement on its Webmaster blog that HTTPS will start being used as a search ranking signal. Their reasoning is that Google would like to see more security on the web to deter hackers. But what exactly does that mean, "HTTPS," for those of us who don't do on-line transactions or collect sensative information?
HTTPS vs. HTTP
First, let us address what exactyly HTTP and HTTPS are. Here is what it looks like:
http://www.yourwebsite.com (no encryption)
https://www.yourwebsite.com (site is encrypted)