---
title: Tribute Media | Inbound Marketing Blog | Search Engine Optimization (4)
description: "Search Engine Optimization | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing.
(4)"
---
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# Inbound Marketing Blog
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## [Your Guide to Google Search Console](https://www.tributemedia.com/blog/google-search-console-how-to)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Aug 3, 2020 4:00:00 PM
[ ](https://www.tributemedia.com/blog/google-search-console-how-to)
Google Search Console (GSC) is one of [the best free tools](https://www.tributemedia.com/blog/free-google-tools) out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a [manual penalty](https://www.tributemedia.com/blog/bad-backlink-penalty), you'll find that out here.
## [How and Why to Check for Duplicate Content](https://www.tributemedia.com/blog/checking-duplicate-content)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jun 11, 2020 3:27:53 PM
[ ](https://www.tributemedia.com/blog/checking-duplicate-content)
You already know by now that the content on your website is one of the most -- if not the most -- important components of search engine optimization (SEO). Google heavily relies on fresh, interesting content that responds to user intent and fits their definitions of E-A-T (expertise, authority, and trustworthiness).
## [4 Black Hat Tactics to Avoid (& What to Do Instead)](https://www.tributemedia.com/blog/4-black-hat-tactics-to-avoid)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Apr 8, 2020 7:30:00 AM
[ ](https://www.tributemedia.com/blog/4-black-hat-tactics-to-avoid)
SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.
All that has changed. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.
there are a number of ways that businesses work their ways to the top of search engines. Some of these tactics are what you would call “White Hat” SEO tactics. These go along with Google’s terms of service and take the approach of improving a website by focusing on users rather than rankings. Using these tactics can take a bit of time to get your website off the ground, but will garner you long-term results that will make it easier for your customers to find you through search engines. Just remember: "Slow and steady wins the race."
## [Need an SEO Plan? Start Here](https://www.tributemedia.com/blog/day-to-day-seo)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Mar 26, 2020 6:00:00 AM
[ ](https://www.tributemedia.com/blog/day-to-day-seo)
No industry is untouched by the current situation with Covid-19, which means most businesses are rethinking their approach to marketing and sales. For many, this change has prompted an interest in Search Engine Optimization, or SEO.
## [SEO For Affiliate Sites: Where to Start](https://www.tributemedia.com/blog/beginner-seo-for-affiliates)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Mar 16, 2020 10:30:00 AM
[ ](https://www.tributemedia.com/blog/beginner-seo-for-affiliates)
Affiliate websites are often described as "passive income" opportunities, but anyone who has run an affiliate site knows it's far from passive. In the early days of affiliate marketing, markets were less saturated, fewer sites were going after the same niche, and many site owners were able to add content, include affiliate links, and set it and forget it.
## [The Real Cost of Bad Backlinks [& How to Avoid Them]](https://www.tributemedia.com/blog/bad-backlink-penalty)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Feb 13, 2020 8:15:00 AM
[![The Real Cost of Bad Backlinks [& How to Avoid Them]](https://www.tributemedia.com/hubfs/bad-backlinks.jpg) ](https://www.tributemedia.com/blog/bad-backlink-penalty)
In SEO forums, blog posts, and comment sections across the web, there are mixed opinions about bad backlinks. Many times, folks recommend not worrying about backlinks, and even Google has said that most sites [do not even have toxic backlinks](https://www.seroundtable.com/google-most-sites-do-not-have-toxic-links-28935.html).
## [Here's Why Accessibility Matters for SEO](https://www.tributemedia.com/blog/accessibility-and-seo)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 27, 2020 7:45:00 AM
[ ](https://www.tributemedia.com/blog/accessibility-and-seo)
## [Effectively Moving Heart Hugger Clients Through the Buyers Journey](https://www.tributemedia.com/blog/effectively-moving-heart-hugger-clients-through-the-buyers-journey)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jan 14, 2020 3:05:00 PM
[ ](https://www.tributemedia.com/blog/effectively-moving-heart-hugger-clients-through-the-buyers-journey)
At Tribute Media, we pride ourselves on our ability to be able to meet the web development and web marketing needs of B2B and B2C companies. General Cardiac Technology is one such company, and we want to tell you their story and the successes they have seen during their time as a client of Tribute Media.
## [How We're Handling Google's BERT Update](https://www.tributemedia.com/blog/how-were-handling-bert)
** Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Dec 16, 2019 4:40:32 PM
[ ](https://www.tributemedia.com/blog/how-were-handling-bert)
In October, Google announced one of the more exciting (or terrifying, depending on who you ask) updates in recent Search Engine history: BERT.
## [Optimize Page Titles to Increase Your Google Rankings](https://www.tributemedia.com/blog/use-website-page-titles-to-increase-google-rankings)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Oct 15, 2019 10:30:00 AM
[ ](https://www.tributemedia.com/blog/use-website-page-titles-to-increase-google-rankings)
You know what’s a big deal?
**Google.**
We're all at the mercy of Google. You know this by now.
As internet users, the results we get when we search for [keywords](https://www.tributemedia.com/blog/the-metamorphosis-of-keywords-to-topics) on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content are influenced by what Google tells us that internet users are looking for. Basically, Google dominates the way we use the internet.
[ Prev](https://www.tributemedia.com/blog/topic/search-engine-optimization/page/3) [All posts](https://www.tributemedia.com/blog/all) [Next ](https://www.tributemedia.com/blog/topic/search-engine-optimization/page/5)
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
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