Inbound Marketing Blog

Content is King: That Includes Product Information

Posted by Nikki Wardle on Jul 27, 2015 9:00:00 AM

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Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.

There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.

Recovering from Google Penalties

Posted by Doug Collins on Jul 21, 2015 9:00:00 AM

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So you made a mistake. You cut the ground from under your own feet. You stirred up the hornet's nest. You barked up the wrong tree. Ok, that's the last idiom, I promise. But you did do something with your site that Google did not approve of, and now you are paying the consequences. You may feel like covering it up, pretending it never happened, or you may feel like you were simply trying to be as successful as possible, so you are not ashamed.

Guess what? In Google's eyes, the why doesn't matter.

They slapped your hand as it was in the cookie jar, and now your website is paying the price. There is a whole slew of reasons as to why Google may penalize your site. You can do a simple search to find out what some of them are. What we are talking about today, is how to recover.

Link Your Way to the Top

Posted by Nikki Wardle on Jul 13, 2015 1:35:00 PM

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In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performace." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?

Plagiarism Stinks and Google Can Smell It

Posted by Wally Narwhal on Jun 30, 2015 11:46:00 AM

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Let's be honest, plagiarism, that ugly "P" word, is still an issue today; and not just for students who don't understand that their teacher can check for such things through magical devices called computers, but also for the working adult who is supposed to be the example.

Plagiarism is the internet presence equivalent of somebody passing gas in a small room full of people; most of the time, eye contact is absent, and everyone wants to avoid the subject at all costs.

Mind Your Meta

Posted by Nikki Wardle on Jun 8, 2015 11:00:00 AM

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Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance."  Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.

Let's break down what they are and what roles they play in page rankings and overall SEO.

Site descriptions, a.k.a. Meta Description

The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about.  When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.

Use Website Page Titles to Increase Your Google Rankings

Posted by Lindsey Bowshier on May 29, 2015 10:30:00 AM

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You know what’s a big deal?

Google.

Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.

Day-to-Day SEO: Some SEO Today Keeps Bad Rankings Away

Posted by Robert Wulff on May 28, 2015 11:15:00 AM

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A common misconception to the marketing layman, is that SEO is a one-time or "set-and-leave" task. The idea that you can optimize and clean up a website once, and then focus your efforts elsewhere, is a hopeful mindset that can create poor results for your digital marketing.

SEO is a full-time job that has endless opportunities and venues to engage with. So what does the daily work of an SEO professional look like?

Long Term vs. Short Term Results (SEO vs. PPC)

Posted by Robert Wulff on May 20, 2015 9:00:00 AM

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When looking at the many ways that a business can be found on the web, there are a number of different avenues that consumers take. Someone looking for your services may turn to a yellow pages type directory or search for your company profile on a social network such as Facebook or Twitter. Odds are however, that the first place a customer seeking a company (such as yours) turns to is a search engine...in other words Google. You may be asking yourself how can your business be found on Google?

There are a number of ways to be found in Google search, however there are two ways in particular that are explored more in-depth below:

When to Hire an SEO Company

Posted by Doug Collins on May 19, 2015 9:00:00 AM

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Out of all the ways that search engine optimization can help your business, there are a few key signs that let you know when it's time to hire someone to help manage it all. The internet is like a vast wilderness of information, with fires and plumes of smoke billowing into the sky for all to see. Those fires are sites with proper search engine optimization (SEO). The fire is easy to see, and if someone is too far away to see the flames, they can still see the smoke. There are three main stages where SEO can help you.