Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!
Inbound Marketing Blog
In many ways, marketing is a form of art. It is all about coming up with that new, mind-blowing piece that is going to take the world by storm. Standing out in a world filled with a multitude of marketing and advertising campaigns comes down to creativity and spirit. Following these tips can help unleash your inner artist.
I hope you won’t be surprised when I tell you that, as a web designer, I like it when things look really, really good. What was that cheesy ‘80s commercial quote?
“If you don’t look good, we don’t look good.”
And since I have been a designer specializing in web design for more than a decade, I also really, really care that your site works well and makes sense for the end user. So when I say these things make me sad, I don’t mean I’m personally offended; I’m just bummed I don’t get to give you the best design to meet your objectives.
Here are a few things that will stand between you and the best possible web design, or at least prolong the process:
As a recent college graduate, I’ve found that one of the only downsides to “real life” is sitting in a chair all day. I found when I first started my job that when 2 o’clock rolled around, I’d realize “my brain can’t brain” anymore. I quickly realized that I couldn’t keep things as they were; otherwise, I would underutilize precious time by allowing myself to lose brain power. To combat this, I came up with a few ways to upset routine and allow the creative juices to keep flowing.
The fold. If you're a web developer, you've heard it mentioned plenty of times. Often, a client will throw the word out, having heard it somewhere in a designy context and wanting to see if it makes them sound informed. What does it mean and does it apply to web design here in 2015?
You would think the response is quick and simple, but this is a very complicated, very debated topic. Go ahead and Google it! If you do, you'll see there is a pretty even split of people who are for and against designing with the fold in mind.
As web designers, your focus can't remain strictly on aesthetics. Functionality must be the framework of whatever you produce. If you can't get your audience to do what you intended them to do, you need to go back to the drawing board. By the way, you should expect to go back to the drawing board, but have a plan! In order to understand how to improve your site layout and your design, you'll need data, and that's where heat maps and other user activity tracking tools can come in handy.
See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!
I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being good imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.
Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:
Is it crisp?
If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe. However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.
Creativity is a learned skill. It is something that requires practice. If you would like to be creative you cannot expect that you will naturally be so. Although, children tend to exhibit it a bit more naturally because they are willing to fail a little more than us adults.
I think that the most important thing to understand about creativity is that it is more than simple art. Creativity is about doing things differently than conventional thinking would dictate. If you are always doing the same things that everybody else is doing you will never truly be creative.
I think there is an assumption that in order to be creative you have to let go of all semblance of format and structure. In reality, there needs to be a framework or a structure that will allow your creativity to make sense. In the past, I’ve talked about this as being rails.