Unlike personal emails, company emails (more specifically, those sent for marketing or sales reasons) are not guaranteed access into recipients' inboxes. There are a plethora of reasons for this, which we’ll go into more detail about in this blog, but the important thing to keep in mind through all of this is: you are a guest in someone’s inbox. Don’t abuse it.
Email can be created in a variety of ways, but the key to a successful email includes (and is largely dependent on) deliverability. If you can’t get your email into someone’s inbox, the rest of it doesn’t really matter anyway.
Why You Aren’t Getting Into Email Inboxes
To get into an email inbox, you must understand what could keep you out. There are rules to email sends, and if you don’t abide by them, you’ll find your emails in junk or SPAM folders, or you’ll actually have recipients mark you as SPAM (and believe us when we say, you don’t want that).