Inbound Marketing Blog

How to Increase Customer Delight

Posted by Sarah Wai on May 24, 2019 10:29:00 AM

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It doesn’t take a genius to realize that the more times you connect with your customers, the more likely they are to remember you and choose your company's product and/or services over a competitor.

In marketing, the official term is called ‘touches’ – an instance where your customers see or interact with your company. 

When it comes to customer delight [see the Four Actions of Inbound], 'touches' can go a long way. According to Stacy Willis on iMPACT, "When expectations are met, you have customer satisfaction. When expectations are exceeded, you achieve customer delight. How do you get there? By being human. Listen to your customer and their needs." 

Studies have shown that it takes at least 7 or more touches to generate a person’s interest. 

So, how do you make sure you interact with customers in an engaging way and often enough so that your company becomes memorable without you spending a fortune trying to do so? 

How to Plan Inbound Marketing Campaign Emails

Posted by Sarah Wai on May 1, 2019 8:27:00 AM

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In the Elements of an Inbound Marketing Campaign, we covered:

  • A checklist for the technical aspects of an inbound marketing campaign, including landing pages, thank you pages, follow-up emails and workflows.
  • Ways to drive traffic to your offers via additional types of content such as blog and social media posts, as well as emails.
  • And the kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google SEO specialist.

With all of those basics laid out, we wanted to delve deeper into the email marketing portion. Although many businesses (maybe even yours) may dismiss email as simple one-on-one digital communication that doesn't require strategy, it is actually a powerful tool that too many businesses miss out on because they don't understand how it can be used for so much more.

How Email Marketing Beats Social Media in Lead Generation

Posted by Sarah Wai on May 15, 2017 8:53:00 AM

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Email marketing and social media may serve different purposes in your overall marketing strategy, but when it comes to lead generation, one comes out on top: Email marketing.

Both are beneficial and critical to any marketing campaign, but once you get a grip on the differences, you’ll get a better feel for how you should be utilizing email and social media in your campaigns to gain a higher ROI.

Running an Effective Online Advertising Campaign

Posted by Sarah Wai on Feb 13, 2017 8:30:00 AM

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Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.

Understand the CAN-SPAM Act to Avoid Major Email Marketing Mistakes

Posted by Sarah Wai on Jan 16, 2017 8:53:00 AM

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Emails selling private jets, Lasik eye surgery, financing, professional training, software and more, have worked their way into the inboxes of Tribute Media employees in the past year. Some of this is decent marketing--in the sense that it all applies to us (although the private jets may just be wishful thinking)--but what isn’t decent about these emails is that we did opt-in to receive these messages.

How to Ensure Email Deliverability

Posted by Sarah Wai on Jan 6, 2017 9:34:21 AM

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Unlike personal emails, company emails (more specifically, those sent for marketing or sales reasons) are not guaranteed access into recipients' inboxes. There are a plethora of reasons for this, which we’ll go into more detail about in this blog, but the important thing to keep in mind through all of this is: you are a guest in someone’s inbox. Don’t abuse it.

Email can be created in a variety of ways, but the key to a successful email includes (and is largely dependent on) deliverability. If you can’t get your email into someone’s inbox, the rest of it doesn’t really matter anyway.

Why You Aren’t Getting Into Email Inboxes

To get into an email inbox, you must understand what could keep you out. There are rules to email sends, and if you don’t abide by them, you’ll find your emails in junk or SPAM folders, or you’ll actually have recipients mark you as SPAM (and believe us when we say, you don’t want that).

The Email Marketing Equation: Low Cost + Results = High ROI

Posted by Ben Schultz on Jan 3, 2017 9:12:00 AM

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It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.

But many question the validity of it:

  • Does email marketing actually accomplish anything?
  • Do people actually pay attention to the stuff piling up in their inboxes?
  • And if they do, do those emails persuade their readers to take action?

These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.

10 Email Marketing List Segments for Successful Sends

Posted by Sarah Wai on Dec 5, 2016 3:00:00 PM

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Email marketing isn’t rocket science, but it also isn’t elementary addition. If you’re feeling lost and don’t know where to begin, we’ve got you covered.

The first thing you want to do is segment your contact lists. Initially, this will take quite a bit of time. However, once you set guidelines for segmenting, it becomes an automated process for future email sends.

Segmentation is one of the key elements to sending the right email to the right persona at the right time. This is not a step you want to skip.

5 Keys to Creating Emails You Would Actually Want to Read

Posted by Sarah Wai on Oct 24, 2016 8:30:00 AM

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An email expert over at Hubspot once told me that, as marketers, we need to start marketing to people in the way we want to be marketed to. I could not agree more. When I start sifting through my emails first thing in the morning, the last thing I want to see is yet another email that brings absolutely no value to my day. I'm sure you think the same! So, why do businesses keep sending crappy (there really is no other word to describe them) emails that nobody wants to read?

If you are ready to put aside your old ways of viewing and implementing email marketing campaigns, you've come to the right place.