Inbound Marketing Blog

Why Your Law Firm Should Hire a Digital Marketing Company

Posted by Sarah Wai on Aug 12, 2021 12:13:30 PM

0 Comments

I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

4 Ways To Increase Your Healthcare Company's Online Presence

Posted by Sarah Wai on Jun 14, 2021 8:21:06 AM

1 Comment

Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!

Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!

How to Attract New Patients to Your Healthcare Organization with Buyer Personas

Posted by Sarah Wai on May 12, 2021 2:58:00 PM

0 Comments

Do you know the kind of new patients you want to attract to your healthcare organization? We're not just talking about "people who need a primary care provider" or "people who need our medical product or service." We're talking about digging deeper and attracting the ideal patients for your in-house providers who will stay with your organization for years to come.

3 Key Takeaways From Inbound 2019

Posted by Caty Smart on Sep 12, 2019 11:32:47 AM

0 Comments

Last week, some of the Tribute team attended INBOUND, an annual conference in Boston filled with actionable education, endless inspiration, human connections and amazing keynote speakers. After those four and a half days of straight learning (and a bit of fun), we left Boston with over 32 pages of notes on how we could improve our client marketing strategies as well as our client experiences.

As we’re sharing these visions with the rest of our team and our clients, we wanted to touch on a few of the major takeaways that can be useful for everyone.

Authenticity is the New Black: Tips for Keeping Your Company Authentic

Posted by Sarah Wai on Jul 8, 2019 11:49:00 AM

0 Comments

I don’t know about you, but I like to check out several companies (online and in person) when searching for a particular product or service. If time permits, I could be searching for several hours. Researching is always my go-to when I'm on the hunt for something specific. You wouldn't believe the time my husband and I recently put into finding a new mattress. In our search, there were a few factors that really swayed us in our decision. Quality of the product and how it solved our needs were obviously the top two. But the third factor had to do with the companies themselves. Our online experience with each company played a huge part in  determining which stores we actually wanted to take time to go to in order to try the mattresses. Let me tell you, there were a lot of brands we dismissed right away. Maybe their product WAS as great as they tried to market it to be, but the experience we had on their websites and the reviews they had floating around swayed our minds away from doing business with them.  Why was that?

Are Social Media Trends Making Marketers Stupid and Lazy?

Posted by Corey Smith on Jun 14, 2019 9:00:00 AM

1 Comment

I've noticed an interesting trend in Facebook... more so in the last few months, but I think it's been growing for a number of years. Facebook (and most other social media platforms) has always been intended to bring like-minded people together; to bring friends together. It's been intended to allow people to continue to build relationships when they aren't in the same physical location.

Sometimes it feels as though the purpose of social media has become a place to tell everyone else they are wrong. It seems it's become a place that does a very good job of sowing the seeds of discontent. Because of this trend, I think it completely changes how we market.

How to Increase Customer Delight

Posted by Sarah Wai on May 24, 2019 10:29:00 AM

0 Comments

It doesn’t take a genius to realize that the more times you connect with your customers, the more likely they are to remember you and choose your company's product and/or services over a competitor.

In marketing, the official term is called ‘touches’ – an instance where your customers see or interact with your company. 

When it comes to customer delight [see the Four Actions of Inbound], 'touches' can go a long way. According to Stacy Willis on iMPACT, "When expectations are met, you have customer satisfaction. When expectations are exceeded, you achieve customer delight. How do you get there? By being human. Listen to your customer and their needs." 

Studies have shown that it takes at least 7 or more touches to generate a person’s interest. 

So, how do you make sure you interact with customers in an engaging way and often enough so that your company becomes memorable without you spending a fortune trying to do so? 

How to Plan Inbound Marketing Campaign Emails

Posted by Sarah Wai on May 1, 2019 8:27:00 AM

2 Comments

)

In the Elements of an Inbound Marketing Campaign, we covered:

  • A checklist for the technical aspects of an inbound marketing campaign, including landing pages, thank you pages, follow-up emails and workflows.
  • Ways to drive traffic to your offers via additional types of content such as blog and social media posts, as well as emails.
  • And the kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google SEO specialist.

With all of those basics laid out, we wanted to delve deeper into the email marketing portion. Although many businesses (maybe even yours) may dismiss email as simple one-on-one digital communication that doesn't require strategy, it is actually a powerful tool that too many businesses miss out on because they don't understand how it can be used for so much more.