Inbound Marketing Blog

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

0 Comments

Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

How the New Google Adwords Changes Affect Lead Generation

Posted by Sarah Wai on Aug 10, 2016 2:07:40 PM

0 Comments

What accounts for nearly a third of all mobile searches, has grown 50% faster than overall mobile searches in the past year, and is an element you can't afford to ignore? Location-related searches. Recently, Google announced that it is about to roll out a new way of displaying ads for mobile devices. This integration of ads into location-related searches gives advertisers a greater reach and more exposure. The question with this Google update roll-out is the same as with any update: "How does this affect my company?"

Pay-Per-Click vs. Organic: Explained

Posted by Nikki Wardle on Jul 20, 2016 4:46:48 PM

0 Comments

I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.

Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.

Is Google Adwords Right for You? (Part I)

Posted by Nikki Wardle on Apr 14, 2015 3:17:00 PM

0 Comments

Deciding to run an online advertising campaign online is not a decision that should be taken lightly. There are 3 fundamental considerations. Are your customers online? Are they using Google as their search engine? (Okay, the answer to the second question is yes because everybody uses Google)

Next, you have to determine if your website is ready to for you to run an online Adwords campaign. Is your website mobile responsive? (we will discuss why mobile responsive is now imperative in future blogs). Is your website, and more specifically your landing pages, optimized for the campaign(s) you want to run?

Different Forms of Digital Advertising

Posted by Wally Narwhal on Sep 9, 2014 4:26:00 PM

0 Comments

The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.