If you are a local business—usually meaning a brick and mortar shop or service provider with a physical location—you can benefit from claiming and updating your Google My Business Page. Google My Business profiles are almost like a second website—a second opportunity to show up in Google’s search results, yet too many businesses leave this opportunity on the table.
Inbound Marketing Blog
One of the most common questions we hear as a web marketing agency is, "What is a CMS?" This is usually after one of us annoyingly drops this jargony acronym in a conversation with a new client or prospect. To which we sheepishly reply, "Oh, sorry! It stands for Content Management System." Which is often followed by: "What is a content management system?"
More than five years ago, Tribute Media announced an experiment called "Office Free Fridays." We shared far and wide on social media and sent an email to all our clients, letting them know what to expect. We wanted to help our employees with work-life balance, but frankly, we were a little concerned our clients would be upset with us.
If you build a website and never put it on the internet, is it really a website?
This is not a deep philosophical question. It has a simple answer.
A development site is like an unsent email in your draft folder or all those baby pictures of your teenager on your phone that you keep meaning to back up to your computer or maybe even print and hang on the wall.
So then why are there so many websites living in the purgatory of a development environment instead of on the world wide web?
This is not a rhetorical question. It also has a simple, though not as brief, answer.
What is marketing myopia? Simply put: it's tunnel vision. More specifically, it's what occurs when a business becomes complacent in its marketing efforts, and either focuses too much on the products they sell and not enough on the benefits it provides the user, or focuses far too much on one marketing channel and ignores others.
You know what’s a big deal?
We're all at the mercy of Google. You know this by now.
As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content are influenced by what Google tells us that internet users are looking for. Basically, Google dominates the way we use the internet.