Inbound Marketing Blog

Lindsey Bowshier Lindsey is the President of Tribute Media. Her degree is in English and Communication with an emphasis in Journalism, her background is in copywriting and content marketing, and she's had pretty much every job at Tribute Media since she joined the agency in 2014. Outside of work, Lindsey participates in a "super-cool-not-at-all-nerdy" writing group. Her favorite writer is Dorothy Parker.

Automating Sales Emails: Tips for Effective Sequences

Posted by Lindsey Bowshier on Nov 8, 2021 1:32:13 PM

Did you know Tribute Media hasn't had a real "salesperson" for more than a year now? While I wouldn't recommend that for most businesses, it works for us (as of this writing) because we've invested years of effort and expertise into building an inbound marketing machine that brings in enough leads who are already qualified, well-educated, and nurtured. From there, it's much easier for me to see them through to "closing the deal." As president of the agency, I wear many other hats and have much more responsibility beyond selling, so keeping track of active leads in HubSpot's CRM and using automation tools is essential to sustaining this model.

Google My Business Optimization Tips

Posted by Lindsey Bowshier on Aug 10, 2021 12:33:16 PM

If you are a local business—usually meaning a brick and mortar shop or service provider with a physical location—you can benefit from claiming and updating your Google My Business Page. Google My Business profiles are almost like a second website—a second opportunity to show up in Google’s search results, yet too many businesses leave this opportunity on the table.

What is a CMS?

Posted by Lindsey Bowshier on Jul 9, 2021 4:30:00 PM

One of the most common questions we hear as a web marketing agency is, "What is a CMS?" This is usually after one of us annoyingly drops this jargony acronym in a conversation with a new client or prospect. To which we sheepishly reply, "Oh, sorry! It stands for Content Management System." Which is often followed by: "What is a content management system?"

Put Your Damn Website on the Internet

Posted by Lindsey Bowshier on May 26, 2021 1:26:00 PM

If you build a website and never put it on the internet, is it really a website?

This is not a deep philosophical question. It has a simple answer.

NO.

A development site is like an unsent email in your draft folder or all those baby pictures of your teenager on your phone that you keep meaning to back up to your computer or maybe even print and hang on the wall.

So then why are there so many websites living in the purgatory of a development environment instead of on the world wide web?

This is not a rhetorical question. It also has a simple, though not as brief, answer.