Inbound Marketing Blog

Pay-Per-Click vs. Organic: Explained

Posted by Nikki Wardle on Jul 20, 2016 4:46:48 PM


I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.

Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.

SEO Tactics Part 2: White Hat vs Black Hat

Posted by Sarah Wai on Jun 3, 2016 10:38:00 AM


In the world of Search Engine Optimization, there are a number of ways that businesses work their ways to the top of search engines. Some of these tactics are what you would call “White Hat” SEO tactics. These go along with Google’s terms of service and take the approach of improving a website by focusing on users rather than rankings. Using these tactics can take a bit of time to get your website off the ground, but will garner you long-term results that will make it easier for your customers to find you through search engines. Just remember: "Slow and steady wins the race."

3 Web Design and Marketing Agency Myths Debunked

Posted by Corey Smith on May 27, 2016 11:19:02 AM


Nearly 10 years ago I built my house. I decided to be the general contractor on my own and learned that, at the time of the housing bubble, there were really only two requirements to be a contractor. First, you had to have a truck. Second, you had to have a dog.

In the nearly nine years that Tribute Media has been a web agency (web development, web design, web marketing, etc.), we have seen so many agencies come and go. In fact, most of the agencies that were around when we started are now out of business. Even some that we thought were stellar competitors have gone away.

We've seen many start and almost as many end in the last nine years. It feels that the only qualification to starting an agency (social, SEO, web design) is that you have to have a computer and lost your job.

SEO Tactics Part 1: Submit Your Sitemap to Google

Posted by Sarah Wai on May 24, 2016 11:49:00 AM


One of the first search engine optimization tactics you want to implement is to create a sitemap or submit your existing sitemap for your website to Google.A sitemap is a way to tell Google about the pages on your site that it might not otherwise be able to discover on its own.Google uses robots, or web crawlers, to scan the content of sites to index the information for use in its search results. Sitemaps that have been submitted to Google can make this process easier and can certainly help Google find pages that may not necessarily be linked to your homepage.

Marketing for Fools: How Google Made Hoaxes Market for Them

Posted by Sarah Wai on Apr 1, 2016 9:00:00 AM


Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!

7 Ways to Establish a Base for SEO

Posted by Sarah Wai on Mar 31, 2016 10:43:00 AM


Do you ever find yourself frustrated with the requirements Google sets for websites? You think you finally get to a point where everything is perfect, and then Google goes and changes things again. Welcome to SEO! It's like a minefield. You have to be aware of the direction you are going and wary of where you step. It's important to establish a solid base and move forward from there. Let's discuss some good starting points.

"I've got the power!" - Understanding Web Authority

Posted by Sarah Wai on Feb 22, 2016 5:00:00 PM


According to the Oxford Dictionary, "authority" is:

"The power to influence others, especially because of one's commanding manner or one's recognized knowledge about something."

In Search Engine Optimization (SEO), your goal is to be the authority in your industry on a certain topic or topics. You want to be the one supplying expert insight and creating trust with your potential clients. As said by New Media expert, Chris Garrett, over at

5 Content Marketing Strategies for Better SEO

Posted by Corey Smith on Feb 11, 2016 9:02:00 AM


Search engine optimization is not rocket science. With the way some people talk, you'd think that SEO was the same as going to Mars. True, there are some components that make it a little more complicated to understand... after all, that is why SEOs (search engine optimizers) charge a pretty penny to help websites get ranked in the search engines.

SEO (search engine optimization) is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.

If your site isn't evolving, then why in the world would someone ever come back?

If your customers have already seen your brochure, do they go back to it very often to try and glean new information? Then why do we seem to think that people will do that with our static and never changing sites?

So, if search engine optimization isn't rocket science, then what is it?

4 Spooky Black Hat Tactics to Avoid

Posted by Wally Narwhal on Oct 31, 2015 7:30:00 AM


In the spirit of Halloween, we at Tribute Media want to tell you of a grisly tale that affects more websites on the Internet than you would believe. It’s known as “The Curse of Black Hat SEO” and it’s our take on some of the things you should be avoiding when performing search engine optimization to your website. SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed in the past few years. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.