Inbound Marketing Blog

One of the first search engine optimization tactics you want to implement is to create a sitemap and then submit it to Google. Let's take a look at why you want to do that and how to submit it correctly. 

You may have decided that you want to outsource your search engine optimization (SEO) services in order to get your site to show up on search engines like Google. But, how do you find the right person or agency? What questions should you ask, and what answers should you be wary of as you start to have these conversations?

Cooney & Conway is an established, successful personal injury law firm based out of Chicago, IL. Their website hadn't done anything memorable for them in the past and didn't effectively portray their national presence or who they represent. The site was static; a simple "brochure-style" website by today's web design and web marketing standards.

Recognizing they needed a change in order to meet their lead generation goals, the firm's partners decided to put the next generation of attorneys in charge of finding a web development company to design a new website for their firm that better communicated who they are and where they're going.

Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.

So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right? 

I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

There's a reason SEO can't be a one-and-done marketing strategy. The tactics are constantly changing, as is what is acceptable according to Google and other search engines. If you aren't up-to-date on your website's SEO and best practices, you risk being penalized and losing out on valuable organic traffic to your website. Consequently, that also means missing out on leads. 

In the Spring of 2018, the general manager of a local women's health clinic with three locations in the Treasure Valley (focused on obstetrics & pregnancy care, gynecology, and pre-menopausal medicine) reached out to our team at Tribute Media. He had been sitting in on meetings with the organization’s board of trustees where it was becoming more and more apparent in conversations that they weren’t staying competitive in their industry and needed to gain more traction finding new patients online. 

Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via  desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.

If you've had your website for a while, chances are you have a significant amount of old content. For many sites, this means blog posts from the early days of your site until now. It's likely that some of that content is outdated, or that older posts are not even getting any traffic. 

One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist—you know, those 404 errors that you get when you’re trying to navigate somewhere.