web design wireframes
  • Web Consultation
  • Strategy Workshops
  • Strategic Web Plans
  • Conversion Strategy

Web Development Strategy

page-body-web-strategyEven with the immense social and technological changes and advances of the past few decades, some basic principles of marketing have stayed the same:

  • You need a good product or service
  • You need visibility for your product or service
  • Your product and your business need to mean something to your audience

The Internet hasn’t made these things any less true. But it does offer new,  dynamic tools to get your message and your brand out there.

Of course, you need to know how to use the tools of the web effectively. The team at Tribute Media can help you leverage web technology to reach your goals.

Our Web Development Tool Box

To learn about some of the resources and tools we commonly use in our web development strategies, explore these pages:

We can consult with you and build a web strategy that fits your needs and budget. Let's talk about our strategic approach to creating a web presence you can be proud of. 

Web Consultation

Before you can get where you want to go, you’ve got to know where you are. That might sound like something you’d read in a fortune cookie, but it’s the cold, hard truth of running a business. And it’s just as true online as it is offline.

At Tribute Media, we know the importance of having clear, attainable goals. That’s why every project we take on starts with a web development consultation. In this initial stage, we meet with you and discuss your vision for your business. From there, we’ll talk about how to make that vision a reality.

Understanding Your Business

Imagine meeting someone for the first time. You shake his hand and say hello. Suddenly, they throw up all over you. Not a pleasant picture, is it? But that’s pretty much what too many sales reps do: They spew information at prospects without figuring out any of their problems first.

Tribute Media doesn’t vomit on people. Instead, we take the time to understand what you want and then figure out how to get it. We ask questions like:

What is Your Vision?

How do you see your business and your market? What’s the message that you want to present to the public at large?

Who Is Your Best Client?

Who benefits the most from your product or service? We want to know who the ideal client is for your business. 

What Are Your Business Objectives?

One of the most common "objectives" we hear is that people want more traffic to their website. Do you instantly become richer when someone lands on your website? No. So what do people really mean by this? We find out by asking questions that will uncover the real needs of your business.

Do you want:

  • To entice people to visit your physical location?
  • More qualified leads?
  • The ability to generate revenue online?

What is Your Budget?

Web development and marketing aren’t magic. We can’t conjure up a new site or more visitors out of thin air. Doing things right takes time and money. Because of this, we’ll take an honest, realistic look at what you can get for what you can afford.

Once we understand your specific needs and settle on a plan, we’ll get to work. To get an idea of what we can do and how we do it, click the links below:

Strategy Workshops

Components of a Good Business Website

Understanding Inbound Marketing



Strategy Workshops

To get your inbound marketing or website development strategy started on the right foot, we recommend a strategic workshop. Workshops may be recommended as half-day or full-day depending on your objectives, team size, and desired deliverables.


Workshops can be purchased as a stand-alone or with a website development project or inbound marketing engagement.  Benefits of starting with a workshop include:

  • Alignment of Goals Across Your Organization
  • Trying Out a Partnership with Tribute Media
  • Tangible Deliverables to Implement Immediately
  • Jumpstarting Your Project

To learn more about workshops and pricing check out our Web Strategy Workshops page.

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Strategic Web Plans

Think about the steps you take to build a house.

Before the first brick gets laid or the first nail is hit, you need a design and blueprints. But before you even get to that point, you need to find a good location for your house. You need to think about the rooms and spaces you’ll need, and of course, you’ll need to do some hard, realistic number-crunching to figure out how to pay for your new home.

At Tribute Media, we help businesses lay the foundation for success on the web.  In fact we have been doing this well for a long enough time that we have developed a proven process.  We can work with you to build a strategic plan for your web presence:

  • Developing a website that fits your specific needs
  • Creating compelling content for your target audience based on keyword research
  • Designing an effective social media campaign
  • Gaining more qualified leads 

To build an effective marketing plan, you need to know three things:

Understand Your Business

Before you can get where you want to go, you’ve got to know where you are.

  • What’s the current state of your company?
  • What is your vision for your business and your brand?
  • How does your website help you achieve your business goals?
  • How does your website perform compared to your competitors’ sites?
  • How active are you on social media?

Understand Your Market 

The market changes all the time.

  • What are your competitors up to?
  • Are there any young upstarts making waves?
  • Any new marketing or business technology trends?

An effective marketing plan takes all of these factors into consideration.

Know Your Budget

Visions and dreams are all well and good, but they don’t come true all by themselves. To make them happen, someone has to cut the check.

Take an honest look at how much money you can put towards web marketing. Once you know your budget, you can start getting an idea of your return on investment.

Creating a web marketing plan starts with talking to an expert. Find out if you have room for improvement; click here to schedule your free checkup.


Conversion Strategy

Any good web strategy includes the four elements of what we call Foundational Web Marketing:

Web Presence

Like the term itself suggests, your web presence is how people find your business online. Usually, your web presence is your website. It also includes your presence on social media and even your Google My Business Profile.

Search Engine Optimization

Very few people just go directly to a website at first. More often than not, they’ll search for it by using a search engine like Google or Bing. Search Engine Optimization (SEO) is the process by which you can make your site appear more prominently in search results.

Website Traffic 

People won’t necessarily go to your site because it pops up on Google, though. To get traffic to your website, you may need to employ other methods such as:

Conversion Rate Optimization

Hooray! You’ve got visitors to your site. What do you want them to do now? Give you their info (so you have a new lead)? Buy from you? Conversion Rate Optimization (CRO) means designing your website in such a way to encourage your visitors to do what you want them to do. This is done through clear calls to action (CTAs), focused landing pages, and well-thought-out web forms.

Want to learn more about your own marketing presence? Schedule a checkup with us! New call-to-action