Inbound Marketing Blog

When shopping for services like web development, you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $1,000, another at $10,000, and yet another at $30,000. You'll have an SEO provider suggest that they can get you all the business in the world for $199 per month but someone else might say that $1,000 or $3,000 is the minimum.

Over the years, I have thought a lot about the right way to offer web services to our clients. How should we make sure that we charge the right amount for the services that we offer?

I know. You are shopping to build a new website or manage your marketing. You might have heard about this new "fan-dangled" approach to web marketing called Inbound.

You've decided it's time to get serious and compare your service providers so you ask for proposals. Some will just give you a proposal and some will actually take some time trying to understand your goals. Some might just ask for a list of features you want (a clear indication that they are just mouse clickers and not thinkers).

And now, you're at a point where you have to make a decision on which agency to choose.

What, OH WHAT, do you do to adequately compare these services?

Here's a fancy chart that might shed some light on the only way you can compare:

Too many small-to-medium-sized businesses are focused primarily on traditional marketing tactics, with digital marketing being an afterthought. I see it every day in my community and with many of the business owners whom I talk to throughout the country. They just stick to what they know. There are many reasons why this is an issue, money alone being a big one (have you seen the cost of billboards and printed materials these days?). But traditional marketing just doesn’t have the same effect that it once did now that digital marketing entered the game.

Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions or just one or two quality leads per quarter, it's time to address that issue.

Lucky for you, creating an effective landing page is fairly straightforward.

As many marketers can tell you, it's hard to find time to fit in all that you need to do to support a successful marketing strategy. You've got social media posts to create, existing content to optimize, new content to create to support new goals, SEO tasks to manage, and more. How can your marketing team possibly get it all done in order to support sales?

At the time of writing, the year is almost over, and even though a handful of companies started planning their new marketing strategies during Q2 or Q3, it's better late than never! Here are five marketing questions for your company to review for the new year:

Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: a poor web marketing strategy.

A web marketing strategy is a plan to get visibility and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.

I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!

Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!

Web marketing services are more essential than ever for businesses right now. With the markets crashing and businesses closing their physical doors left and right, having an online presence is the only thing that will keep businesses generating revenue. Before the Coronavirus pandemic made its entrance, roughly 80% of business focus was on brick-and-mortar efforts and (if a company was mindful of this digital age) roughly 20% of their business efforts were spent on digital advertising and web marketing. So, what happens now that brick-and-mortar businesses have to close their doors? How do they keep employees employed and continue to see cash flow?