Almost a year ago, Google made an announcement on its Webmaster blog that HTTPS will start being used as a search ranking signal. Their reasoning is that Google would like to see more security on the web to deter hackers. But what exactly does that mean, "HTTPS," for those of us who don't do on-line transactions or collect sensative information?
HTTPS vs. HTTP
First, let us address what exactyly HTTP and HTTPS are. Here is what it looks like:
http://www.yourwebsite.com (no encryption)
https://www.yourwebsite.com (site is encrypted)