Inbound Marketing Blog

Your Core Site Content

Posted by Nikki Wardle on May 18, 2015 9:00:00 AM

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Back in February we shared with you the 10 ways to increase your website's performance and gave you a little snippet of information for each tip. Today starts a series where I will dive deeper into each subject so you know WHY each of the 10 points are so important. 

Search engines love content; we've already established this in the blog from February. Search engines like Google, Yahoo and Bing index your site by keywords throughout your site content.  But what exactly does that mean?

Securing Your Website and Search Rankings

Posted by Nikki Wardle on May 4, 2015 11:09:37 AM

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Almost a year ago, Google made an announcement on its Webmaster blog that HTTPS will start being used as a search ranking signal. Their reasoning is that Google would like to see more security on the web to deter hackers. But what exactly does that mean, "HTTPS," for those of us who don't do on-line transactions or collect sensative information?

HTTPS vs. HTTP

First, let us address what exactyly HTTP and HTTPS are. Here is what it looks like:

http://www.yourwebsite.com (no encryption)
https://www.yourwebsite.com (site is encrypted)

2015 SEO Trends: Never Give Up...Optimizing Your Website

Posted by Robert Wulff on May 1, 2015 1:08:00 PM

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One thing you can count on in life is change. The same goes for digital marketing. Google has already made a drastic change to their algorithm this year to favor mobile friendly websites (read more about that HERE), so what is coming next?

Well, I don't know, but I have made some very educated guesses based on trends and data analysis to know what things to focus on. 

SEO Consulting & Your Business

Posted by Nikki Wardle on Apr 27, 2015 10:34:00 AM

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Small business owners should always focus on their core skill, what they do best. Smart business owners delegate responsibilities that they themselves are not so skilled at, giving them to others who have the needed knowledge base. Functions like bookkeeping, IT support, and janitorial services are a few that are often times outsourced. But don't forget your website and your SEO (Search Engine Optimization) strategy.

Too many times we see businesses try to handle their web marketing in-house, and then because frustrated and discouraged when their business doesn't show up on the first page of Google or other search engines. This type of scenario leads to abandoning all web marketing, or turning to tactics that will get you de-listed from major search engines.

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

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A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.

There is More to Web Marketing Than SEO

Posted by Nikki Wardle on Mar 31, 2015 9:00:00 AM

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Do you have great a great SEO campaign strategy going right now that is bringing in traffic to your site but few sales to show for it?

A misconception that SEO doesn’t work is often established when more traffic is coming in with little to no increase in sales. SEO can help to drive sales but that doesn’t mean it works all on it’s own. An increase in traffic provides you more opportunities to sell and the rest of your web marketing efforts will turn that visit into a sale.

What are ‘Black Hat’ Search SEO Strategies?

Posted by Nikki Wardle on Mar 30, 2015 8:17:00 AM

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Black hat search engine optimization strategies are techniques that are designed to increase your search engine rankings in a short period of time. Essentially you are "gaming" the system. So what’s the problem, you say? Unfortunately these strategies can get you banned from Google, Yahoo! and Bing in a relatively short period of time.

Here is a list of all the search engine optimization techniques you should stay away from:

  • Buying links or link schemes (ie: I will like you if you like me)
  • Article spinning
  • Keyword stuffing
  • Link schemes, farms, wheels and networks
  • Automated search queries on Google, Bing and/or Yahoo
  • New pages with copies or duplicated content
  • Websites that use phishing or have viruses, trojans or other malware