Inbound Marketing Blog

2015 SEO Trends: Never Give Up...Optimizing Your Website

Posted by Robert Wulff on May 1, 2015 1:08:00 PM

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One thing you can count on in life is change. The same goes for digital marketing. Google has already made a drastic change to their algorithm this year to favor mobile friendly websites (read more about that HERE), so what is coming next?

Well, I don't know, but I have made some very educated guesses based on trends and data analysis to know what things to focus on. 

SEO Consulting & Your Business

Posted by Nikki Wardle on Apr 27, 2015 10:34:00 AM

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Small business owners should always focus on their core skill, what they do best. Smart business owners delegate responsibilities that they themselves are not so skilled at, giving them to others who have the needed knowledge base. Functions like bookkeeping, IT support, and janitorial services are a few that are often times outsourced. But don't forget your website and your SEO (Search Engine Optimization) strategy.

Too many times we see businesses try to handle their web marketing in-house, and then because frustrated and discouraged when their business doesn't show up on the first page of Google or other search engines. This type of scenario leads to abandoning all web marketing, or turning to tactics that will get you de-listed from major search engines.

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

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A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

Is Google Adwords Right for You? (Part I)

Posted by Nikki Wardle on Apr 14, 2015 3:17:00 PM

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Deciding to run an online advertising campaign online is not a decision that should be taken lightly. There are 3 fundamental considerations. Are your customers online? Are they using Google as their search engine? (Okay, the answer to the second question is yes because everybody uses Google)

Next, you have to determine if your website is ready to for you to run an online Adwords campaign. Is your website mobile responsive? (we will discuss why mobile responsive is now imperative in future blogs). Is your website, and more specifically your landing pages, optimized for the campaign(s) you want to run?

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.

There is More to Web Marketing Than SEO

Posted by Nikki Wardle on Mar 31, 2015 9:00:00 AM

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Do you have great a great SEO campaign strategy going right now that is bringing in traffic to your site but few sales to show for it?

A misconception that SEO doesn’t work is often established when more traffic is coming in with little to no increase in sales. SEO can help to drive sales but that doesn’t mean it works all on it’s own. An increase in traffic provides you more opportunities to sell and the rest of your web marketing efforts will turn that visit into a sale.

What are ‘Black Hat’ Search SEO Strategies?

Posted by Nikki Wardle on Mar 30, 2015 8:17:00 AM

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Black hat search engine optimization strategies are techniques that are designed to increase your search engine rankings in a short period of time. Essentially you are "gaming" the system. So what’s the problem, you say? Unfortunately these strategies can get you banned from Google, Yahoo! and Bing in a relatively short period of time.

Here is a list of all the search engine optimization techniques you should stay away from:

  • Buying links or link schemes (ie: I will like you if you like me)
  • Article spinning
  • Keyword stuffing
  • Link schemes, farms, wheels and networks
  • Automated search queries on Google, Bing and/or Yahoo
  • New pages with copies or duplicated content
  • Websites that use phishing or have viruses, trojans or other malware

So You Think SEO is Expensive?

Posted by Nikki Wardle on Mar 23, 2015 9:00:00 AM

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Companies often time balk at the price of a well thought out, long term SEO strategy. And admittedly, SEO can get rather costly at times. Tactics such as competitive keywords, extensive research and content writing or establishing a brand/online presense for the first time will be expensive.

So how does the little guy compete with the big boys? Believe it or not the internet actually provides a semi-level playing field. The ‘little guys’ have access to the same online marketing activities as the ‘big boys’. Where the difference lies is in the marketing budget.

Content is King

Posted by Nikki Wardle on Mar 16, 2015 9:00:00 AM

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If you’re a small fish in a big pond, getting noticed (ranked) by search engines is never easy. Common businesses such as car dealerships, real estate agents, lawyers, restaurants or doctors have a hard time showing up in search engine rankings. This is because you’re not only competing with hundreds of other businesses just like yours, but when it comes to link building, each business is trying to optimize for the same keywords.

Unique, well-written content will attract natural links that can help balance out low quality directory links, blog comments, and spammy article marketing. But where do you start and how do you make your business stand out?

The world only needs so many mortgage or car payment calculators. I'd like to offer a few tactics to get you moving (and thinking) in the right direction.