Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.
Inbound Marketing Blog
It is no longer an option for businesses to ignore social media platforms. Each platform has a unique audience of users, and with each audience you may get different levels of engagement - so don't assume that failing to reach one audience means you'll fail to reach any audience on social. We use several social media platforms at Tribute Media. They are all used for different reasons and they all have their own culture while still maintaining our brand. The trick to using it successfully is to know who your target audience is and how they are using each platform.
Pinterest is a stand-alone visual social network built around engaging visual content. Users share images from the web by “pinning” them on to a series of virtual boards. These images then (when clicked on) lead to a web page away from Pinterest. That's where it becomes beneficial for your company. If you can catch a lead from Pinterest through an image, title, and short description - you've got the opportunity to direct them to your website.
You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.
While you're scanning through Pinterest, you might find some interesting pins on your business, you might be thinking to yourself is now a good time to pin this or should I wait till I see more people actively pinning and re-pinning? Well the answer is yes and no. As with many things in life, everything depends on your individualized situation and what is best for that situation. For example, the best college may not necessarily be the best college for you. The best phone for you may not be the best phone for someone else. Everyone’s needs and expectations vary person to person.
The top ranking websites with the best reviews and most qualified experts can do all the research and look at the specifications, data and rankings, but none of that is going to tell you what is best for your situation. It will only give you the results based on the data.
As you may already know, Pinterest is a social media platform where you can "pin" or bookmark images you like of things you want to do, recipes to make, maybe items to purchase. You can view friends' "pins" that you follow, or even a stranger that has the same tastes you do that lives across the globe.