Inbound Marketing Blog

Strategic thinking requires tactical understanding

Posted by Corey Smith on Jul 6, 2023 9:00:00 AM

When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no strategic forethought to how that website should have been organized. 

How a Good Marketing Strategy Can Help You Attract New Patients

Posted by Caty Zimmerman on Sep 14, 2022 11:04:00 AM

As a healthcare organization leader, you know that attracting patients and growing your business is critical for success. With the impact of the pandemic and the rise of online searches for health information, patients are relying more and more on digital channels to find and connect with healthcare providers. Here's why digital marketing is essential for healthcare organizations and how to build a strong online presence.

Is It Time to Outsource Your Non-Profit’s Web Strategy?

Posted by Caty Zimmerman on Aug 16, 2021 1:27:29 PM

Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: a poor web marketing strategy.

A web marketing strategy is a plan to get visibility and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.