--- title: Tribute Media | Inbound Marketing Blog | Web Strategy description: Web Strategy | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. ---             [Contact](https://www.tributemedia.com/contact) [Blog](https://www.tributemedia.com/blog) Support - Marketing - [Inbound Marketing](https://www.tributemedia.com/inbound-marketing) - [Search Engine Optimization](https://www.tributemedia.com/search-engine-optimization-seo) - [Content Marketing](https://www.tributemedia.com/content-marketing) - [Social Media Management](https://www.tributemedia.com/social-media-management) - [Digital Advertising](https://www.tributemedia.com/digital-advertising) - [Email Marketing](https://www.tributemedia.com/email-marketing) - Strategy - [HubSpot Strategy](https://www.tributemedia.com/hubspot-strategy-training) - [Web Development](https://www.tributemedia.com/web-development-consultation) - [Strategy Workshops](https://www.tributemedia.com/web-strategy-workshops) - [Branding for the Web](https://www.tributemedia.com/branding-web) - Development - [HubSpot CMS](https://www.tributemedia.com/hubspot) - [Drupal](https://www.tributemedia.com/drupal) - [Wordpress](https://www.tributemedia.com/wordpress) - [E-Commerce](https://www.tributemedia.com/ecommerce-solutions) - [Email Templates](https://www.tributemedia.com/email-template-development) - Design - [Website Design](https://www.tributemedia.com/websites) - [Social Media Design](https://www.tributemedia.com/social-media-design) - [Email Template Design](https://www.tributemedia.com/email-template-development) - [Graphic Design](https://www.tributemedia.com/concept-graphic-design) - [Digital Ad Design](https://www.tributemedia.com/digital-ad-design) - Tributey Stuff - [About Tribute Media](https://www.tributemedia.com/about-tribute-media) - [The Tribute Team](https://www.tributemedia.com/team) - [Project Gallery](https://www.tributemedia.com/portfolio) - [Case Studies](https://www.tributemedia.com/case-studies) - [Happy Clients](https://www.tributemedia.com/testimonials) ## Hi! How Can We Help? [General Inquiries](https://www.tributemedia.com/contact) [All Things Support](https://www.tributemedia.com/support) [Give Us A Call](tel:12084890123) # Inbound Marketing Blog ![share it](https://www.tributemedia.com/hubfs/TM%202020/share-it.svg) [![Share on Facebook](https://www.tributemedia.com/hubfs/TM%202020/facebook.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fweb-strategy%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.tributemedia.com/hubfs/TM%202020/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fweb-strategy%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.tributemedia.com/hubfs/TM%202020/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fweb-strategy%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fweb-strategy%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tribute%20Media%20%7C%20Inbound%20Marketing%20Blog%20%7C%20Web%20Strategy) ## [Strategic thinking requires tactical understanding](https://www.tributemedia.com/blog/strategic-thinking-requires-tactical-understanding) Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Jul 6, 2023, 9:00:00 AM [![Strategic thinking requires tactical understanding](https://www.tributemedia.com/hubfs/strategy2.jpg)](https://www.tributemedia.com/blog/strategic-thinking-requires-tactical-understanding) When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no strategic forethought to how that website should have been organized.  - [Read More](https://www.tributemedia.com/blog/strategic-thinking-requires-tactical-understanding) [Web Strategy](https://www.tributemedia.com/blog/topic/web-strategy) ## [How a Good Marketing Strategy Can Help You Attract New Patients](https://www.tributemedia.com/blog/how-a-good-marketing-strategy-can-help-your-health-care-organization) Posted by [Caty Zimmerman](https://www.tributemedia.com/blog/author/caty-smart) on Sep 14, 2022, 11:04:00 AM [![How a Good Marketing Strategy Can Help You Attract New Patients](https://www.tributemedia.com/hubfs/healthcare%20marketing%20image.png)](https://www.tributemedia.com/blog/how-a-good-marketing-strategy-can-help-your-health-care-organization) As a healthcare organization leader, you know that attracting patients and growing your business is critical for success. With the impact of the pandemic and the rise of online searches for health information, patients are relying more and more on digital channels to find and connect with healthcare providers. Here's why digital marketing is essential for healthcare organizations and how to build a strong online presence. - [Read More](https://www.tributemedia.com/blog/how-a-good-marketing-strategy-can-help-your-health-care-organization) [Inbound Marketing](https://www.tributemedia.com/blog/topic/inbound-marketing) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) [Web Strategy](https://www.tributemedia.com/blog/topic/web-strategy) ## [How to Build Your Social Media Strategy](https://www.tributemedia.com/blog/building-your-social-media-strategy) Posted by [Taylor Munson](https://www.tributemedia.com/blog/author/taylor-munson) on Mar 10, 2022, 8:00:00 AM [![How to Build Your Social Media Strategy](https://www.tributemedia.com/hubfs/coworkers%20creating%20plan.jpg)](https://www.tributemedia.com/blog/building-your-social-media-strategy) If your business is on [social media](https://www.tributemedia.com/social-media-management), you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most.  - [Read More](https://www.tributemedia.com/blog/building-your-social-media-strategy) [Social Media](https://www.tributemedia.com/blog/topic/social-media) [Web Strategy](https://www.tributemedia.com/blog/topic/web-strategy) ## [Is It Time to Outsource Your Non-Profit’s Web Strategy?](https://www.tributemedia.com/blog/is-it-time-to-outsource-your-nonprofits-web-strategy) Posted by [Caty Zimmerman](https://www.tributemedia.com/blog/author/caty-smart) on Aug 16, 2021, 1:27:29 PM [![Is It Time to Outsource Your Non-Profit’s Web Strategy?](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Web-Strategy.png)](https://www.tributemedia.com/blog/is-it-time-to-outsource-your-nonprofits-web-strategy) Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: a poor web marketing strategy. A web marketing strategy is a plan to get visibility and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on [donations](https://www.tributemedia.com/blog/how-your-non-profit-could-be-increasing-donations-through-hubspot). The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference. - [Read More](https://www.tributemedia.com/blog/is-it-time-to-outsource-your-nonprofits-web-strategy) [Web Marketing](https://www.tributemedia.com/blog/topic/web-marketing) [Web Strategy](https://www.tributemedia.com/blog/topic/web-strategy) [All posts](https://www.tributemedia.com/blog/all) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35) - Recent - Popular - Tags - [Social Media (69)](https://www.tributemedia.com/blog/topic/social-media) - [Search Engine Optimization (60)](https://www.tributemedia.com/blog/topic/search-engine-optimization) - [Web Design & Development (42)](https://www.tributemedia.com/blog/topic/web-design-development) - [Content Writing (38)](https://www.tributemedia.com/blog/topic/content-writing) - [Inbound Marketing (37)](https://www.tributemedia.com/blog/topic/inbound-marketing) - [Marketing (26)](https://www.tributemedia.com/blog/topic/marketing) - [Web Marketing (26)](https://www.tributemedia.com/blog/topic/web-marketing) - [Business (25)](https://www.tributemedia.com/blog/topic/business) - [Facebook (23)](https://www.tributemedia.com/blog/topic/facebook) - [Email Marketing (20)](https://www.tributemedia.com/blog/topic/email-marketing) - [Google (20)](https://www.tributemedia.com/blog/topic/google) - [Hubspot (17)](https://www.tributemedia.com/blog/topic/hubspot) - [PPC (16)](https://www.tributemedia.com/blog/topic/ppc) - [Blogging (15)](https://www.tributemedia.com/blog/topic/blogging) - [Website Optimization (15)](https://www.tributemedia.com/blog/topic/website-optimization) - [Customer Experience (14)](https://www.tributemedia.com/blog/topic/customer-experience) - [announcement (11)](https://www.tributemedia.com/blog/topic/announcement) - [Sales (9)](https://www.tributemedia.com/blog/topic/sales) - [Digital Advertising (8)](https://www.tributemedia.com/blog/topic/digital-advertising) - [Instagram (8)](https://www.tributemedia.com/blog/topic/instagram) - [Mobile Responsive (8)](https://www.tributemedia.com/blog/topic/mobile-responsive) - [Brand (7)](https://www.tributemedia.com/blog/topic/brand) - [Buyer Persona (7)](https://www.tributemedia.com/blog/topic/buyer-persona) - [Creativity (7)](https://www.tributemedia.com/blog/topic/creativity) - [Twitter (7)](https://www.tributemedia.com/blog/topic/twitter) - [Productivity (6)](https://www.tributemedia.com/blog/topic/productivity) - [Conversion Rate Optimization (5)](https://www.tributemedia.com/blog/topic/conversion-rate-optimization) - [Google Adword (5)](https://www.tributemedia.com/blog/topic/google-adword) - [Pinterest (5)](https://www.tributemedia.com/blog/topic/pinterest) - [Tech Support (5)](https://www.tributemedia.com/blog/topic/tech-support) - [Google Ads (4)](https://www.tributemedia.com/blog/topic/google-ads) - [Google Analytics (4)](https://www.tributemedia.com/blog/topic/google-analytics) - [Keywords (4)](https://www.tributemedia.com/blog/topic/keywords) - [LinkedIn (4)](https://www.tributemedia.com/blog/topic/linkedin) - [Online Reviews (4)](https://www.tributemedia.com/blog/topic/online-reviews) - [Reputation Management (4)](https://www.tributemedia.com/blog/topic/reputation-management) - [Web Strategy (4)](https://www.tributemedia.com/blog/topic/web-strategy) - [YouTube (4)](https://www.tributemedia.com/blog/topic/youtube) - [Links (3)](https://www.tributemedia.com/blog/topic/links) - [Copyright (2)](https://www.tributemedia.com/blog/topic/copyright) - [Drupal (2)](https://www.tributemedia.com/blog/topic/drupal) - [Ecommerce (2)](https://www.tributemedia.com/blog/topic/ecommerce) - [Workflows (1)](https://www.tributemedia.com/blog/topic/workflows) see all [Top](https://www.tributemedia.com/blog/topic/web-strategy#top) ## We Have Ideas To Grow Your Business There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless. The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [![GET STARTED NOW](https://no-cache.hubspot.com/cta/default/481308/97691340-6763-4557-a6b7-25bf50f35b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b) ©2024 Tribute Media (a Hawke Media Company) || 310.451.7295  136 E. Idaho Ave. Ste. 100, Meridian, ID 83642  [Careers](https://www.tributemedia.com/careers) || [Legal Mumbo Jumbo](https://www.tributemedia.com/legal) || [Privacy Policy](https://www.tributemedia.com/privacy-policy) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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Idaho Ave, Suite 100" }, "logo" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382", "maps" : "https://www.google.com/maps/place/136+E+Idaho+Ave,+Meridian,+ID+83642/@43.6113059,-116.392652,17z/data=!3m1!4b1!4m2!3m1!1s0x54ae53ede06e5d0b:0x4a48cd478b863e5", "name" : "Tribute Media", "telephone" : "Tribute Media", "url" : "https://www.tributemedia.com/" } ``` ```json { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.tributemedia.com/blog/topic/web-strategy" }, "headline": "Tribute Media | Inbound Marketing Blog", "image": { "@type": "ImageObject", "url": "", "width": "1240", "height": "480" }, "datePublished": "2022-08-25UTC8:38:58 PM", "dateModified": "2023-09-13UTC4:54:58 AM", "author": { "@type": "Person", "name": "" }, "publisher": { "@type": "LocalBusiness", "name": "Tribute Media", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382" } }, "description": "Web Strategy | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. " } ```