If your business is on social media, you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most.
Inbound Marketing Blog
Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: a poor web marketing strategy.
A web marketing strategy is a plan to get visibility and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.