Inbound Marketing Blog

A Comprehensive Guide to Using Sales Sequences in HubSpot

Posted by Caty Zimmerman on May 16, 2023 9:12:08 AM

Sales outreach is a critical aspect of any business, but it can be time-consuming and challenging to manage, especially as the number of leads and customers increases. HubSpot's sales sequences provide a solution to this problem, allowing businesses to automate their sales outreach while maintaining a personalized touch. In this comprehensive guide, we'll explore what sales sequences are, how they work, and how they compare to marketing workflows in HubSpot. We'll also dive deeper into customization options, data-driven optimization strategies, integration with other HubSpot tools, best practices, and advanced sales sequence strategies.

Using ChatGPT to Supplement Web Content: A Case Study [With Examples]

Posted by Caty Zimmerman on Mar 22, 2023 10:45:00 AM

As many marketers can tell you, it's hard to find time to fit in all that you need to do to support a successful marketing strategy. You've got social media posts to create, existing content to optimize, new content to create to support new goals, SEO tasks to manage, and more. How can your marketing team possibly get it all done in order to support sales?


Posted by Caty Zimmerman on Mar 1, 2023 10:16:00 AM

As businesses continue to rely on the internet to reach new customers, having a user-friendly, visually appealing, and functional website is essential for your business. However, building a custom website can be a complex and time-consuming process, requiring technical knowledge, design skills, and a significant investment of time and resources. But, with HubSpot CMS, it doesn't have to be. 

In this blog post, we will explore the benefits of building your next website in HubSpot CMS.


Posted by Caty Zimmerman on Feb 8, 2023 10:24:00 AM

The internet is constantly evolving, and content management systems (CMS) are a significant part of this change. Two popular CMS are HubSpot and WordPress. HubSpot is an all-in-one marketing, sales, and service platform that provides CMS functionality, while WordPress is a standalone CMS. Both platforms offer a range of benefits, but there are some key differences between them.

5 Tips for Using HubSpot's Email Marketing Tools

Posted by Taylor Munson on Jan 25, 2022 8:00:00 AM

Why Email Marketing?

Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers?  There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend. 

Comparing Popular Website Grader Tools

Posted by Emery Pearson on Nov 15, 2021 10:47:00 AM

Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.