Branding for the Web
In today’s business world, few terms or concepts are as pervasive—even sacred—as this one. (We thought about maybe putting a halo or a golden glow around those two words.)
You hear brands and branding discussed all the time. You hear it from all industries in the developed world. But what exactly do these words mean? What goes into a brand? More specifically, how does branding work on the web? Tribute Media has answers for these questions. More importantly, we can put this knowledge to work online.
What’s Your Brand?
Essentially, your brand is all about how people perceive you. It has to do with the images, information and experiences that others have relating to your business.
When it comes to your online presence, there is so much more to think about than just your website. Your brand must shine—and be consistent—across many platforms and media.
Elements of a Brand:
Values & Purpose
Your brand should be firmly rooted in your "Why"—meaning, why your company exists and what you bring to the table. Along with conveying the values of your brand, your website should quickly be able to answer questions like these:
- What exactly does your company do?
- Which products and services do you offer?
- How will customers benefit from them?
In addition to what you do, your brand includes how you do it.
The impression that customers have of your business—innovative or traditional, classy or down-to-earth—is a major component of your brand. Factors such as these play a role in conveying your brand’s personality:
- The design of your logo
- The tone of the content on your website and blog
- The colors that appear on your site and in your ads
Have you ever had friends who said one thing and did another all the time? If so, you probably didn’t keep them as friends for long.
Who wants to keep shifty, unreliable people in their lives? More importantly, who wants to give their money to a business that behaves that way? If a company does not seem to know its own purpose or identity, it won't inspire trust in its prospects and customers. That’s why consistency is crucial when it comes to building a brand. Among other things, this can mean:
- Keeping your messaging uniform on all media, while still considering the audience
- Using the same colors, fonts and themes on your website, social media and marketing collateral
- Making sure that your website functions properly and is intuitive for your site visitors to use
The short answer to this question: EVERYWHERE.
Now here’s the longer answer. Online, your brand is anywhere people engage with you or talk about you. Usually, your website will be the main place this happens—it’s where customers will come to learn about your company. It also includes such sites as:
Why Choose Tribute Media?
To preserve your brand, you need to pay close attention to your web presence. You need a comprehensive strategy for communicating and bolstering your company’s vision online. This includes developing content, responding to feedback from customers and more.
At Tribute Media, we help your brand look its best. We have the resources and insight to make your business vision resonate across the World Wide Web. To learn more about our approach, check out these areas of our website:
If you have questions for us about branding for the web, contact us.