Inbound Marketing Blog

Never Pay for People to Like You

Posted by Nikki Wardle on Oct 20, 2015 9:47:04 AM

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If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on. 

A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google+ and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year. 

Dealing With Business Bullies

Posted by Doug Collins on Jun 9, 2015 9:00:00 AM

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Much akin to grade school, bullies exist in the business world as well. Business bullies bully whether it be in your workplace halls, boardrooms or online, all representative of the metaphorical monkey bars that you aren't allowed to use. The business world can be, as much as we don't want it to be true, like a group of children forming their social groups during recess.

Don’t Leave Your Reputation to Chance

Posted by Corey Smith on Mar 3, 2015 9:00:00 AM

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A number of years ago I was traveling in upstate New York and went to a Friendly’s restaurant. For those who don’t know the chain, it’s a family restaurant. You wouldn’t necessarily expect the service and food to be stellar but you would still have an expectation that someone says hi, comes and takes your order in a timely manner and gives you food that is halfway decent.

That particular evening as I was sitting in this restaurant it became pretty clear that they didn’t care about me, my money or my experience. I sat in this mostly empty restaurant for nearly 20 minutes before I even got my glass of water and gave my order. I then waited nearly 30 minutes for my fairly simple meal to find it’s way to me. This meal was mediocre at best.

Reputation Management During the Holidays

Posted by Hannah Lacy on Dec 12, 2014 11:58:00 AM

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Perception is reality, regardless of how far from the truth this perception may be. This is why reputation management is crucial for businesses of any size. Time's recently reported that Nordstrom had to take juristic measures to protect their reputation when an employee made a violent comment on his personal Facebook page advocating the killing of police officers. This comment was not a reflection of Nordstrom’s beliefs, by any means, yet it reflected horribly on them, as this man was a known employee. They made a public response and promptly terminated the man.

It is clear that reputation damaging comments can be made on any form of social media or website. So how do companies manage their reputations and formulate responses? Tribute Media employs the use of ReviewTracker. ReviewTracker notifies you whenever a new review has been posted about your business. Whether positive or negative, the ability to view what is being said about your company and respond is invaluable in reputation building.

Reputation Management

Posted by Wally Narwhal on Mar 28, 2014 8:06:00 AM

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Every time I am looking at going to a new place to eat, to stay, to spend time in, I look at the reviews. I look at the amount of stars and I read what people write. If there is nothing but negative reviews there I move on. I am not interested in spending time at a place that isn’t liked. It’s a yelp generation and it’s crucial that businesses adapt to it.

Monitor

One of the most important things about having different social media platforms is good monitoring. You can schedule posts to go out, but remember not to forget about your pages.  Even if you just check in once a day you will be able to put out fires before they start.  We generally check our social media throughout the day. This makes it easy to be on the top of the game. It’s important to check what your customers are writing and what they think.

How to Make Your Customers Fall in Love With Your Business

Posted by Wally Narwhal on Feb 17, 2014 7:12:00 PM

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We believe that nurturing the relationship with our customers is a crucial part of growing a successful business. Reputation and customer service are a must in the age of technology. An unhappy customer can share their opinion through social media and negatively affect your business. It is important to create an excellent experience for your customers to help develop your company’s relationship with them into love. Customer service isn’t a focus for a lot of businesses. This is your opportunity to stand out. Win them over and make them fall head of heels in love with your business. Here are the 10 steps to get you there.