There are two types of keyword cannibalism. The first is related to organic SEO (search engine optimization) methods, and the second has to do with PPC (pay-per-click) advertising. Let’s look at both types and how to avoid them.
Inbound Marketing Blog
Client: "I want to rank for the keywords X, Y and Z."
Me: "Why do you want to rank for those specific keywords?"
Client: "Because that is what my product/service is..."
Me: "Ah, I see, but do your customers/potential customers use those keywords to search for your specific product/service...in your area?"
And that is a conversation I've had countless times over the years.
Keywords can be slippery little suckers to nail down. It's not just about ranking for keywords for the sake of generating any traffic; it's about getting ranked for the right keywords--the ones that your customers and potential customers enter into the all-knowing search box on Google.
You know what’s a big deal?
Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.
Understanding that consistently blogging is a valuable SEO asset can put you leaps and bounds over your competition. Search engine algorithms are so focused on giving searchers the most relevant and up-to date information that companies need to focus on giving the end user what they are looking for, not what the company may necessarily want to tell them. Here are 7 ways that blogging can be used as a tool to improve your SEO Rankings.
When talking in terms of search engine optimization, we often used language that may be foreign to people outside of the industry. It always helps to be reminded that not everyone speaks the same language and understands industry jargon when speaking with prospective clients. The great thing about web marketing is that it essentially uses the same tactics and information as traditional marketing, but applies it to the Internet.
As the nature of business changes and moves more toward web based services and sales, it’s important to realize where your business stands with its web marketing efforts. Most companies today have some sort of web presence, most likely in the form of a website.