Inbound Marketing Blog

Top 10 Social Media Platforms for Businesses in 2023

Posted by Taylor Munson on Dec 1, 2022 7:45:00 AM

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Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.

In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience. 

Utilizing Facebook Check-Ins for Your Business

Posted by Sarah Wai on Feb 18, 2021 4:14:00 PM

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Did you know that 93% of consumers trust online reviews as much as personal recommendations? If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user. That’s why the more check-ins you can garner on social media, the better! 

Are You Guilty of These Social Media Taboos?

Posted by Sarah Wai on Feb 2, 2021 7:00:00 AM

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Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!

Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.

How to Spot and Report Fake News on Facebook

Posted by Sarah Wai on Jan 29, 2021 6:05:00 AM

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There’s been a huge upset over fake news being propagated over Facebook for some time now. Many Facebook users now know how to spot fake news, but there are still many Facebook users who are still unable to distinguish fake news from legitimate (and you may be one of them). If you are one of those who are struggling to find the distinction, don’t be embarrassed. It can be really hard to tell the difference sometimes! “Fakers” have gotten really good at passing themselves off as legitimate, which is why Facebook is still on the search for many of them. In this blog post, we’ll delve into how you can distinguish fake news from legitimate news and how you can personally help your fellow Facebook users by reporting the “Fakers.”

Introducing the Social Media Changes Snapshot

Posted by Sarah Wai on Jan 26, 2021 12:15:00 PM

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A lot has changed in the digital space since last year, especially on social media platforms. For businesses trying to adapt to the ever-changing landscape, it can be difficult to keep up. And with all of the businesses and brands now competing more than ever digitally, it's important for continual learning and adaptation to happen.

Facebook’s 2018 Data Breach: Why Users Choose to Stay

Posted by Sarah Wai on Oct 5, 2018 11:37:49 AM

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There has been a dramatic uptick in turmoil at Facebook in 2018 and the couple years previous, thanks to coordinated misinformation campaigns by foreign and domestic players alike, misuse of improperly collected information through Facebook’s third-party apps, and now the mass data breach that has affected over 50 million users.

You would think that Facebook accounts would be closing left and right, but that’s not the case.