How do you measure the success of your website and campaigns? Is it by the amount of traffic? Or qualified leads? General visitor data? How you examine and act on the metrics of your website and campaigns is crucial to the success of your company. Keeping track of your visitors is imperative if you are to grow and expand your reach. However, how you track them ultimately depends on your end goals. In this blog, we want to focus on the key areas of Google Analytics that we think are essential if your end goal is increasing your qualified leads. There are other key areas for different end goals, but for now, we want to focus on this component.
Inbound Marketing Blog
You have just built the best web site possible. It's informative. It's visually appealing. It's everything you think your customers are looking for when searching for . So how can you verify that?
One of the tools I like to use is Google Analytics(GA). First, it's a FREE tool. Also, who better to tell you how people are finding your site and what they are doing on your site than by the search engine most people use (According to w3schools.com).
Many of you who have your own website know the many struggles that can go into finding out how you can best maximize it’s effectiveness. It is important that you not only understand what you want your users to do when they get to your website, but also how users are currently using your website so that you can make the necessary changes to maximize your conversions.
If you’re a business owner in today’s ever-changing and fast-paced marketplace, then you most likely have an online presence (if you don’t know what that is, then I feel that you must sincerely question how you stumbled across this blog). Having an online presence can mean quite a few things including having a website, having a social media presence, or even having Google+ classifying your business for you. The bottom line is: the ubiquity of the Internet has made it nearly impossible to compete in today’s marketplace without having some sort of online presence.