Affiliate websites are often described as "passive income" opportunities, but anyone who has run an affiliate site knows it's far from passive. In the early days of affiliate marketing, markets were less saturated, fewer sites were going after the same niche, and many site owners were able to add content, include affiliate links, and set it and forget it.
Inbound Marketing Blog
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
As long as there have been websites on the internet, there have been people surprised that they can't just put up a website and immediately have visitors flock to their URL.
Building a website is just a first step. Now, you must appease the search engine gods so that your super awesome site can be on page one of the SERPs (Search Engine Results Page) when users are looking for your product or service.
So how does one go about getting such data?
Google Analytics, of course.
How do you measure the success of your website and campaigns? Is it by the amount of traffic? Or qualified leads? General visitor data? How you examine and act on the metrics of your website and campaigns is crucial to the success of your company. Keeping track of your visitors is imperative if you are to grow and expand your reach. However, how you track them ultimately depends on your end goals. In this blog, we want to focus on the key areas of Google Analytics that we think are essential if your end goal is increasing your qualified leads. There are other key areas for different end goals, but for now, we want to focus on this component.