Inbound Marketing Blog

What is Social Media Marketing?

Posted by Taylor Munson on May 11, 2022 11:00:00 AM

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Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services. 

Organic vs. Paid Follower Building

Posted by Taylor Munson on Oct 21, 2021 7:57:00 AM

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Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience. 

So where should you be spending your time - on organic social media content and engagement or paid social media advertising? 

Twitter Basics: How Businesses Use it Right

Posted by Sarah Wai on Jul 15, 2021 1:34:00 PM

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Once, I was sitting in on a marketing class, listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

June 2021 Social Media Snapshot

Posted by Sarah Wai on Jul 6, 2021 11:00:00 AM

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Welcome to our June edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at what happened in June, including:

May 2021 Social Media Snapshot

Posted by Sarah Wai on Jun 7, 2021 11:41:37 AM

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Welcome to our May edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new social media monetization options and social media platform updates that happened in May.