Inbound Marketing Blog

Top 10 Social Media Platforms for Businesses in 2023

Posted by Taylor Munson on Dec 1, 2022 7:45:00 AM

0 Comments

Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.

In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience. 

How to Use Hashtags on Social Media

Posted by Taylor Munson on Nov 16, 2022 8:00:00 AM

3 Comments

​​Social media is an essential marketing tool for businesses. It can help you increase the visibility of your product or service and connect you with current and future customers. 

As social media platforms have changed drastically over the years, so have the strategies needed for businesses to succeed. However, there is one strategy that’s been around for a while and is still an effective way to get your content in front of the right audience: #hashtags. 

In this blog, we focus on the importance of hashtags and some best practices for usage on social media. Regardless of how active your business is on social media, incorporating hashtags into your strategy can have a big impact on the success of your efforts. 

What is Social Media Marketing?

Posted by Taylor Munson on May 11, 2022 11:00:00 AM

11 Comments

Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services. 

Organic vs. Paid Follower Building

Posted by Taylor Munson on Oct 21, 2021 7:57:00 AM

10 Comments

Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience. 

So where should you be spending your time - on organic social media content and engagement or paid social media advertising? 

Twitter Basics: How Businesses Use it Right

Posted by Sarah Wai on Jul 15, 2021 1:34:00 PM

1 Comment

Once, I was sitting in on a marketing class, listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"