Running your business in 2018 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smartphones to check email, talk to staff and connect with clients.
The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.
Social media, blogs, iPhones and Android, search engine optimization, flux capacitors… how do we keep it all straight?
Let me suggest that technology is only a tool. It’s no different than a hammer or drill except it’s a tool that solves a different problem. Until we understand that the technology we use is meant to solve a specific problem, we’ll continue to focus on how hard it is to integrate technology into our business and marketing efforts.