Inbound Marketing Blog

Never Use Jargon in Your Marketing

Posted by Corey Smith on Oct 19, 2023 7:48:00 AM

Early in my career, I was a graphic designer and worked for a variety of clients. One of my clients was a video distribution company. They provided videos (VHS and DVD) to a few grocery store video departments. (ATTN: Gen Z and Gen Alphas out there- it used to be a big thing to rent VHS tapes and DVDs from everywhere, not just RedBox).

What is Social Media Marketing?

Posted by Taylor Munson on May 11, 2022 11:00:00 AM

Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services. 

Tribute Media Helps Women's Clinic Improve Organic Web Traffic by 8X

Posted by Sarah Wai on Jul 8, 2021 12:00:20 PM

In the Spring of 2018, the general manager of a local women's health clinic with three locations in the Treasure Valley (focused on obstetrics & pregnancy care, gynecology, and pre-menopausal medicine) reached out to our team at Tribute Media. He had been sitting in on meetings with the organization’s board of trustees where it was becoming more and more apparent in conversations that they weren’t staying competitive in their industry and needed to gain more traction finding new patients online. 

Avoid the Pitfalls of Marketing Myopia

Posted by Lindsey Bowshier on Jan 29, 2020 2:05:00 PM

What is marketing myopia? Simply put: it's tunnel vision. More specifically, it's what occurs when a business becomes complacent in its marketing efforts, and either focuses too much on the products they sell and not enough on the benefits it provides the user, or focuses far too much on one marketing channel and ignores others.

5 Compelling Reasons to Outsource Web Marketing

Posted by Corey Smith on Sep 3, 2019 3:27:00 PM

Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to put a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned from these big brands.

How to Create a Comprehensive Marketing Plan

Posted by Sarah Wai on May 10, 2019 7:45:00 PM

Regardless of which mass media routes you're using to market your business, it is vital that you take the time to have a comprehensive plan in place. Without a thoughtful plan, you risk wasting valuable time and money on unfruitful marketing efforts.