Inbound Marketing Blog

Are You Guilty of These Social Media Taboos?

Posted by Sarah Wai on Aug 14, 2017 7:00:00 AM

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Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!

Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.

Twitter Basics: How Businesses Use the Popular Social Media Platform

Posted by Sarah Wai on Oct 14, 2016 11:10:00 AM

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Once, I was sitting in on a marketing class (that I had admittedly not signed up for), listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

Why Your Business Should be Tweeting – Twitter Part 2

Posted by Robert Wulff on Apr 2, 2015 9:00:00 AM

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There is a lot of value in using Twitter for your company, but my personal favorite is Advanced Twitter Search. This function allows you to search for tweets by keywords, phrases, hashtags, languages, names, geographic location, date range and even emotion! It can help you generate leads and provide instant customer service.

To create an advanced twitter search, visit the URL http://search.twitter.com/advanced

For example, I used the following specifications: The phrases “copier” or “printer” within 50 miles of Los Angeles, CA. They are listed with most recent at the top.

The Results: In the first 50 results, I came across 7 tweets about printing and copier problems and questions.

Why Your Business Should be Tweeting - Twitter Part 1

Posted by Robert Wulff on Mar 6, 2015 9:00:00 AM

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Twitter can improve your business. Twitter is an interactive information distribution method that can be very effective when used as an advertising medium. The number of businesses that regularly use Twitter to communicate to their target audience is growing daily at an exponential rate, which is why many businesses are getting a grasp on social media management. In the next three posts, I will explain how Twitter can improve your business and how to use it effectively as a marketing and sales tool.

5 ways your company can benefit from Twitter:

Customer Service in the Twitterverse
Having a dedicated twitter account for your company opens a line of instant communication between you and your clients. Over Twitter, you can provide basic tech support, answer sales questions and respond to feedback about your company and its products and services.

10 Steps to Get Your Business on Twitter

Posted by Wally Narwhal on Oct 21, 2014 11:00:00 AM

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If you own a company, do you need to be active on Twitter? In most cases, the answer is yes. This post will give an overview of how to use Twitter in the most fundamental sense, then dive into a few best-practice tips for businesses.

Why Use Twitter for Your Business?

Consumers use Twitter to share what they know and learn. Twitter users are craving new concepts, opportunities, information, products/services, and people. If your business is not part of this market, you're leaving two enormous opportunities untouched: growing your business and improving it to adapt to the modern consumer market.

Organic vs. Paid Follower Building

Posted by Wally Narwhal on Jun 17, 2014 7:57:00 PM

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When a business first unveils their social media presence to the world, it may have the best looking graphics, the best content production, and the best social media strategy. One thing this new social media presence is missing, however, is followers. Followers come in a variety of forms including Facebook likes, Twitter followers, LinkedIn connections and all have the ultimate use in social media: they see and engage with the content your provide. Without anyone seeing the content you are producing, it’s simply evaporating into the social media æther, never to be seen again.

Social Media - Everything Will All Be Okay

Posted by Wally Narwhal on Feb 4, 2014 5:44:00 PM

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You’ve identified which social media platforms will work for you and created several accounts. Now you are completely overwhelmed. You have to check them every day and write clever posts, not to mention you have to interact with your followers. What if it was easier? It can be and here’s how.

Write In Advance

Separate out all of your networks and decide the kind of content you would like on each one. Then start writing. We recommend writing posts for an entire month. This way you get it out of the way and you can focus on other things. This content will be the foundation of the platform. You will make sure you have at least one great post a day.

Which Platform is Right for Me?

Posted by Wally Narwhal on Jan 22, 2014 5:05:00 PM

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You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.

Advertising on Twitter

Posted by Wally Narwhal on Dec 16, 2013 5:35:00 PM

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As advertising on social media mediums like Facebook and YouTube becomes more popular, and your news feeds become more inundated with promoted posts, Twitter is following suit and joining the advertising party. Wanting to get a slice of those digital advertising dollars, Twitter isn’t wasting time in getting some of the biggest brands in the world to jump at a chance to promote their messages one of social media’s least understood platforms.

Of all of the social media platforms that exist, Twitter is the most likely to bury your content before your customers have a chance to see or engage with your tweets. This is because, unlike Facebook, Twitter serves its posts in real time rather than by way of a complex algorithm. This gives advertisers more of an incentive to promote their tweets or accounts in order to have a better chance of getting seen or recognized by potential consumers.

The different types of Twitter ads include:

  • Promoted Accounts- These types of ads will show up on the right hand side of a user’s Twitter profile under “Who to follow.” This type of ad works great when your goal is to build followers and can promote your company or brand as a whole.

  • Promoted Tweets- If you’re looking to promote a specific message, this option may be the way to go. Unfortunately, you can’t choose a specific tweet that you would like to promote; instead, Twitter promotes the most engaging Tweets that you have sent automatically.

  • Promoted Trends- Twitter also gives companies the option to get to the top of their trends list. It should be noted that this is typically reserved for large companies and major brands that have an ample digital advertising budget. This type of promotion allows companies to promote a hashtag of their choosing, in hopes that the Twitter community will engage with it.

If you’re looking to expand your digital advertising efforts, Twitter may be a good place to showcase your brand or company. Remember to set a goal for your campaign and set realistic expectations!

Using the Direct Message

Posted by Wally Narwhal on Nov 14, 2013 11:38:00 AM

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We have been watching Twitter evolve its direct message system into a marketing and engagement tool. Twitter is a platform that businesses are expected to be using. It’s important to stay on top of the latest features of site and how to use them effectively. The newest feature is the transformation of Direct Messages (DM).The feature is called @TwitterAdTips that’s specifically built for Twitter’s advertisers. It promises “personalized tips to improve your Twitter Ads account performance.” And it’s going to share those tips via Direct Messages.

They are starting to change what the Direct Message (DM) system can do.