--- title: Tribute Media | Inbound Marketing Blog | Digital Advertising description: Digital Advertising | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. ---             [Contact](https://www.tributemedia.com/contact) [Blog](https://www.tributemedia.com/blog) Support - Marketing - [Inbound Marketing](https://www.tributemedia.com/inbound-marketing) - [Search Engine Optimization](https://www.tributemedia.com/search-engine-optimization-seo) - [Content Marketing](https://www.tributemedia.com/content-marketing) - [Social Media Management](https://www.tributemedia.com/social-media-management) - [Digital Advertising](https://www.tributemedia.com/digital-advertising) - [Email Marketing](https://www.tributemedia.com/email-marketing) - Strategy - [HubSpot Strategy](https://www.tributemedia.com/hubspot-strategy-training) - [Web Development](https://www.tributemedia.com/web-development-consultation) - [Strategy Workshops](https://www.tributemedia.com/web-strategy-workshops) - [Branding for the Web](https://www.tributemedia.com/branding-web) - Development - [HubSpot CMS](https://www.tributemedia.com/hubspot) - [Drupal](https://www.tributemedia.com/drupal) - [Wordpress](https://www.tributemedia.com/wordpress) - [E-Commerce](https://www.tributemedia.com/ecommerce-solutions) - [Email Templates](https://www.tributemedia.com/email-template-development) - Design - [Website Design](https://www.tributemedia.com/websites) - [Social Media Design](https://www.tributemedia.com/social-media-design) - [Email Template Design](https://www.tributemedia.com/email-template-development) - [Graphic Design](https://www.tributemedia.com/concept-graphic-design) - [Digital Ad Design](https://www.tributemedia.com/digital-ad-design) - Tributey Stuff - [About Tribute Media](https://www.tributemedia.com/about-tribute-media) - [The Tribute Team](https://www.tributemedia.com/team) - [Project Gallery](https://www.tributemedia.com/portfolio) - [Case Studies](https://www.tributemedia.com/case-studies) - [Happy Clients](https://www.tributemedia.com/testimonials) ## Hi! How Can We Help? [General Inquiries](https://www.tributemedia.com/contact) [All Things Support](https://www.tributemedia.com/support) [Give Us A Call](tel:12084890123) # Inbound Marketing Blog ![share it](https://www.tributemedia.com/hubfs/TM%202020/share-it.svg) [![Share on Facebook](https://www.tributemedia.com/hubfs/TM%202020/facebook.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fdigital-advertising%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.tributemedia.com/hubfs/TM%202020/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fdigital-advertising%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.tributemedia.com/hubfs/TM%202020/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fdigital-advertising%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fdigital-advertising%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tribute%20Media%20%7C%20Inbound%20Marketing%20Blog%20%7C%20Digital%20Advertising) ## [Tribute Media Helps Women's Clinic Improve Organic Web Traffic by 8X](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jul 8, 2021, 12:00:20 PM [![Tribute Media Helps Women's Clinic Improve Organic Web Traffic by 8X](https://www.tributemedia.com/hubfs/case-studies-featured-image-oga.jpg)](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) In the Spring of 2018, the general manager of a local women's health clinic with three locations in the Treasure Valley (focused on obstetrics & pregnancy care, gynecology, and pre-menopausal medicine) reached out to our team at Tribute Media. He had been sitting in on meetings with the organization’s board of trustees where it was becoming more and more apparent in conversations that they weren’t staying competitive in their industry and needed to gain more traction finding new patients online.  - [Read More](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [Marketing](https://www.tributemedia.com/blog/topic/marketing) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [Keywords](https://www.tributemedia.com/blog/topic/keywords) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) ## [4 Ways To Increase Your Healthcare Company's Online Presence](https://www.tributemedia.com/blog/increase-healthcare-online-presence) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jun 14, 2021, 8:21:06 AM [![4 Ways To Increase Your Healthcare Company's Online Presence](https://www.tributemedia.com/hubfs/healthcare%20administrators%20discussing%20online%20presence%20(1).jpeg)](https://www.tributemedia.com/blog/increase-healthcare-online-presence) Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception! Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary! - [Read More](https://www.tributemedia.com/blog/increase-healthcare-online-presence) [Web Marketing](https://www.tributemedia.com/blog/topic/web-marketing) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [Web Design & Development](https://www.tributemedia.com/blog/topic/web-design-development) [Inbound Marketing](https://www.tributemedia.com/blog/topic/inbound-marketing) ## [Search or Display Ads: Which Paid Advertising Should You Use?](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Feb 18, 2019, 8:48:00 AM [![Search or Display Ads: Which Paid Advertising Should You Use?](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Search-vs-display.jpg)](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs. As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do. - [Read More](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Ads](https://www.tributemedia.com/blog/topic/google-ads) ## [The Power of Google Shopping Ads](https://www.tributemedia.com/blog/the-power-of-shopping-ads) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jan 10, 2019, 10:14:00 AM [![The Power of Google Shopping Ads](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Google-shopping-Ads2-2019.jpg)](https://www.tributemedia.com/blog/the-power-of-shopping-ads) Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it [generates 85% of all clicks on Google Ads](https://www.digitalcommerce360.com/2018/03/16/google-shopping-ads-account-for-76-of-retail-search-ad-spending/). - [Read More](https://www.tributemedia.com/blog/the-power-of-shopping-ads) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Ads](https://www.tributemedia.com/blog/topic/google-ads) ## [Different Forms of Digital Advertising](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Aug 9, 2018, 4:26:00 PM [![Different Forms of Digital Advertising](https://www.tributemedia.com/hubfs/2018%20Blog%20Images/digital%20advertising-1.jpg)](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences. - [Read More](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) [Social Media](https://www.tributemedia.com/blog/topic/social-media) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) ## [Your Options in Digital Advertising](https://www.tributemedia.com/blog/your-options-in-digital-advertising) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Mar 3, 2018, 11:48:00 AM [![Your Options in Digital Advertising](https://www.tributemedia.com/hubfs/2018%20Blog%20Images/digital%20advertising.jpg)](https://www.tributemedia.com/blog/your-options-in-digital-advertising) The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences. - [Read More](https://www.tributemedia.com/blog/your-options-in-digital-advertising) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) ## [The Power of Remarketing](https://www.tributemedia.com/blog/power-remarketing) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jul 12, 2017, 5:41:53 PM [![The Power of Remarketing](https://www.tributemedia.com/hubfs/remarketing.jpg)](https://www.tributemedia.com/blog/power-remarketing) Getting in front of potential customers and existing customers is getting harder and harder. From the consumers perspective, it seems no matter where they turn, there is an advertising message front and center. Shopping carts and bathroom stalls are proof that nothing is off limits for advertising. - [Read More](https://www.tributemedia.com/blog/power-remarketing) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [Google Adword](https://www.tributemedia.com/blog/topic/google-adword) ## [Optimize Your Facebook Ad Campaign](https://www.tributemedia.com/blog/optimize-your-facebook-ad-campaign) Posted by [Wally Narwhal](https://www.tributemedia.com/blog/author/wally-narwhal) on Mar 3, 2014, 12:37:00 PM [![Optimize Your Facebook Ad Campaign](https://www.tributemedia.com/hubfs/Facebook-Ads-logo-1.jpg)](https://www.tributemedia.com/blog/optimize-your-facebook-ad-campaign) We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business. - [Read More](https://www.tributemedia.com/blog/optimize-your-facebook-ad-campaign) [Social Media](https://www.tributemedia.com/blog/topic/social-media) [Facebook](https://www.tributemedia.com/blog/topic/facebook) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [All posts](https://www.tributemedia.com/blog/all) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35) - Recent - Popular - Tags - [Social Media (69)](https://www.tributemedia.com/blog/topic/social-media) - [Search Engine Optimization (60)](https://www.tributemedia.com/blog/topic/search-engine-optimization) - [Web Design & Development (42)](https://www.tributemedia.com/blog/topic/web-design-development) - [Content Writing (38)](https://www.tributemedia.com/blog/topic/content-writing) - [Inbound Marketing (37)](https://www.tributemedia.com/blog/topic/inbound-marketing) - [Marketing (26)](https://www.tributemedia.com/blog/topic/marketing) - [Web Marketing (26)](https://www.tributemedia.com/blog/topic/web-marketing) - [Business (25)](https://www.tributemedia.com/blog/topic/business) - [Facebook (23)](https://www.tributemedia.com/blog/topic/facebook) - [Email Marketing (20)](https://www.tributemedia.com/blog/topic/email-marketing) - [Google (20)](https://www.tributemedia.com/blog/topic/google) - [Hubspot (17)](https://www.tributemedia.com/blog/topic/hubspot) - [PPC (16)](https://www.tributemedia.com/blog/topic/ppc) - [Blogging (15)](https://www.tributemedia.com/blog/topic/blogging) - [Website Optimization (15)](https://www.tributemedia.com/blog/topic/website-optimization) - [Customer Experience (14)](https://www.tributemedia.com/blog/topic/customer-experience) - [announcement (11)](https://www.tributemedia.com/blog/topic/announcement) - [Sales (9)](https://www.tributemedia.com/blog/topic/sales) - [Digital Advertising (8)](https://www.tributemedia.com/blog/topic/digital-advertising) - [Instagram (8)](https://www.tributemedia.com/blog/topic/instagram) - [Mobile Responsive (8)](https://www.tributemedia.com/blog/topic/mobile-responsive) - [Brand (7)](https://www.tributemedia.com/blog/topic/brand) - [Buyer Persona (7)](https://www.tributemedia.com/blog/topic/buyer-persona) - [Creativity (7)](https://www.tributemedia.com/blog/topic/creativity) - [Twitter (7)](https://www.tributemedia.com/blog/topic/twitter) - [Productivity (6)](https://www.tributemedia.com/blog/topic/productivity) - [Conversion Rate Optimization (5)](https://www.tributemedia.com/blog/topic/conversion-rate-optimization) - [Google Adword (5)](https://www.tributemedia.com/blog/topic/google-adword) - [Pinterest (5)](https://www.tributemedia.com/blog/topic/pinterest) - [Tech Support (5)](https://www.tributemedia.com/blog/topic/tech-support) - [Google Ads (4)](https://www.tributemedia.com/blog/topic/google-ads) - [Google Analytics (4)](https://www.tributemedia.com/blog/topic/google-analytics) - [Keywords (4)](https://www.tributemedia.com/blog/topic/keywords) - [LinkedIn (4)](https://www.tributemedia.com/blog/topic/linkedin) - [Online Reviews (4)](https://www.tributemedia.com/blog/topic/online-reviews) - [Reputation Management (4)](https://www.tributemedia.com/blog/topic/reputation-management) - [Web Strategy (4)](https://www.tributemedia.com/blog/topic/web-strategy) - [YouTube (4)](https://www.tributemedia.com/blog/topic/youtube) - [Links (3)](https://www.tributemedia.com/blog/topic/links) - [Copyright (2)](https://www.tributemedia.com/blog/topic/copyright) - [Drupal (2)](https://www.tributemedia.com/blog/topic/drupal) - [Ecommerce (2)](https://www.tributemedia.com/blog/topic/ecommerce) - [Workflows (1)](https://www.tributemedia.com/blog/topic/workflows) see all [Top](https://www.tributemedia.com/blog/topic/digital-advertising#top) ## We Have Ideas To Grow Your Business There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless. The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [![GET STARTED NOW](https://no-cache.hubspot.com/cta/default/481308/97691340-6763-4557-a6b7-25bf50f35b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b) ©2024 Tribute Media (a Hawke Media Company) || 310.451.7295  136 E. Idaho Ave. Ste. 100, Meridian, ID 83642  [Careers](https://www.tributemedia.com/careers) || [Legal Mumbo Jumbo](https://www.tributemedia.com/legal) || [Privacy Policy](https://www.tributemedia.com/privacy-policy) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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Idaho Ave, Suite 100" }, "logo" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382", "maps" : "https://www.google.com/maps/place/136+E+Idaho+Ave,+Meridian,+ID+83642/@43.6113059,-116.392652,17z/data=!3m1!4b1!4m2!3m1!1s0x54ae53ede06e5d0b:0x4a48cd478b863e5", "name" : "Tribute Media", "telephone" : "Tribute Media", "url" : "https://www.tributemedia.com/" } ``` ```json { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.tributemedia.com/blog/topic/digital-advertising" }, "headline": "Tribute Media | Inbound Marketing Blog", "image": { "@type": "ImageObject", "url": "", "width": "1240", "height": "480" }, "datePublished": "2022-08-25UTC8:38:58 PM", "dateModified": "2023-09-13UTC4:54:58 AM", "author": { "@type": "Person", "name": "" }, "publisher": { "@type": "LocalBusiness", "name": "Tribute Media", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382" } }, "description": "Digital Advertising | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. " } ```