Inbound Marketing Blog

The foundation of a good website content strategy is an outline of the website pages, sometimes known as a sitemap. One of the most important aspects of creating this document is determining the items in the main website navigation menu.

If you've had your website for a while, chances are you have a significant amount of old content. For many sites, this means blog posts from the early days of your site until now. It's likely that some of that content is outdated, or that older posts are not even getting any traffic. 

The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.

You already know by now that the content on your website is one of the most -- if not the most -- important components of search engine optimization (SEO). Google heavily relies on fresh, interesting content that responds to user intent and fits their definitions of E-A-T (expertise, authority, and trustworthiness). 

Very few things are more frustrating than brainstorming blog ideas when you’re suffering from writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. 

Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).

When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success. If you're looking to engage your audience more than you currently are, you've come to the right place.

You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible, and relevant. 

Truth be told, I’ve never fancied myself a writer. I would classify myself as a reader--someone who enjoys reading fiction and non-fiction book, blogs, and stories. I’m not bad at writing, and I don’t dislike the thought of having to write a blog or any kind of content to be put on the internet, I just never thought of myself as a writer in the way I had perceived that title.