A lot has changed in the digital space since last year, especially on social media platforms. For businesses trying to adapt to the ever-changing landscape, it can be difficult to keep up. And with all of the businesses and brands now competing more than ever digitally, it's important for continual learning and adaptation to happen.
Inbound Marketing Blog
Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.
Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!
Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.
You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.
As emerging social media trends start to take hold and appeal to consumers, so too do they begin to complement the overall integrated marketing communications of a business. When Facebook first debuted, it would have been pure speculation to envision the type of platform is has become today in terms of how businesses use it to interact and engage with their customers. Now the emergence of other lesser known platforms like Pinterest and Instagram has brought newer ways for companies to engage with their consumers.
Social media continues to grow every day, with new features and networks popping up all the time. Then there are the big social media networks like Facebook that purchase other platforms; like Instagram. Recently, Facebook announced that Instragram would now have a video feature that allows users to capture a video clip. This release comes after the huge hit Twitter had with their application, Vine. However, instead of a 6 second video with Vine, you can capture of to 15 seconds of video with the new Instagram feature. The best part is you don’t need to be a professional video editor to use this feature. With this new feature, you can easily showcase your small business. Here are a few examples to help you get started: