Inbound Marketing Blog

As most account managers will tell you, it's never fun to wonder if you're doing a good job at meeting client expectations. It's not that we, as account managers, feel like we're doing a BAD job. It's that it's often difficult to understand the preferences and personalities of each individual client. While one client may be quick to respond to emails, another might not have answered an email in months because they just trust you to help them meet their goals.

But it's the unknown of whether we're meeting their expectations or not that can drive us crazy. That's why it's important for account managers to understand and honestly evaluate our companies' ability to delight customers and provide a consistent and positive experience across the board. 

In October, Google announced one of the more exciting (or terrifying, depending on who you ask) updates in recent Search Engine history: BERT. 

Marketing has always had concepts that remain relevant throughout the years, but it's also constantly changing as technology advances and buyer shopping habits and methods change. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to see conversions. 

Very few things are more frustrating than brainstorming blog ideas when you’re suffering from writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. 

If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.

Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via  desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.

With a social media platform for every niche, just about everyone is on social media in some form or another these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your buyer personas and honing in on your best prospects. (If you're not sure who your buyer personas are, you can use our Buyer Persona Worksheets to figure that out first!)

Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).

If I could give just one piece of advice when it comes to content and SEO, it would be this: Make it more. Content is king, but long-form content is the king of kings.

Let’s be honest, there are a myriad of tools floating around that can help you create some pretty amazing videos and graphics for your social media accounts. The caveat is that most are not free, and for a company or individual who is looking to create compelling videos and graphics without having to spend a lot of money doing so, this journey can be frustrating.