One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist--you know, those 404 errors that you get when you’re trying to navigate somewhere.
A lot is changing very rapidly in the social media landscape, as you've likely noticed. Because of "Stay at Home" or "Shelter in Place" orders, people across the world are increasingly online and that means that they are on social media more than ever before.
Unfortunately, gaining followers on social media sites just isn't what it used to be, and the landscape is constantly changing. So how do you win a game that seems so easy to lose? The answer is: strategy, budget, and social media savviness.
One of the most important things to remember about follower building is that there are two types: organic and paid. It used to be MUCH easier to get organic engagement from users, but now we need to work smarter.
You may have decided that you want to hire out SEO services in order to get your site in the best possible shape for organic search. So, how do you find the right person or agency? What questions should you ask, and what answers should you be wary of?
Google Search Console (GSC) is one of the best free tools out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a manual penalty, you'll find that out here.
The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.
If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content.
Every Instagram Influencer knows that likes, comments, and shares are like a form of currency on Instagram. The more likes, comments, and shares they consistently generate, the more they are able to gain partnerships with brands and continue the cycle because they have high engagement. Why is this?
You already know by now that the content on your website is one of the most -- if not the most -- important components of search engine optimization (SEO). Google heavily relies on fresh, interesting content that responds to user intent and fits their definitions of E-A-T (expertise, authority, and trustworthiness).
The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out.