Inbound Marketing Blog

The Best Google Tools for Web Marketing

Posted by Emery Pearson on Jan 17, 2023 7:45:00 AM

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The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out. 

4 Key B2B Marketing Guidelines

Posted by Emery Pearson on Jan 6, 2023 3:18:00 PM

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We talk a lot about business-to-consumer (B2C) marketing. But what about business-to-business (B2B)? What are the differences in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick, or Harry? Well, I'll tell you what the differences are: not much.

When you are marketing your product or service to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, how your product/service makes a business more profitable/productive.)  

Understanding Google: What Really Matters to Google in 2023

Posted by Emery Pearson on Jan 1, 2023 9:00:00 AM

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Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work. 

Top 10 Social Media Platforms for Businesses in 2022

Posted by Taylor Munson on Dec 1, 2022 7:45:00 AM

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Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.

In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience.