2018 is almost over and even though a handful of companies started planning their 2019 marketing strategies during Q2 or Q3, it's better late than never! Here are five marketing questions for your company to review before the new year:
Inbound Marketing Blog
If you’ve read a few blog post on our website, you’ve probably seen links for our free self-assessment. (And if you haven’t read a few blogs, you should. Really. They’re pretty good.)
Amazon, that online bookstore that started in 1994, is now a formidable player in the digital advertising world. How and when did this happen?
Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.
What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?
It's easier than you think.
We'll give it to you straight- the success of a website development strategy meeting depends mostly on YOU. How you respond to and work alongside teams will greatly affect the tone, efficiency, productivity and overall results that come from the meeting. However, there are some other aspects to take into account as well, which we'll cover in this blog.
Google+ (also known as Google Plus), has always been the red-headed stepchild of social media. Google’s attempt to compete with Facebook, Twitter and Instagram is finally calling it quits effective August 2019.
There has been a dramatic uptick in turmoil at Facebook in 2018 and the couple years previous, thanks to coordinated misinformation campaigns by foreign and domestic players alike, misuse of improperly collected information through Facebook’s third-party apps, and now the mass data breach that has affected over 50 million users.
You would think that Facebook accounts would be closing left and right, but that’s not the case.
There have been many companies that have expanded their online presence to include social media sites (in fact, the vast majority have). Of these social media sites, Facebook is by far the most well known and the most prominently featured on company collateral and websites. However, there are many companies that create a Facebook page and don’t necessarily know how to properly implement their social media strategy.
Socializing with your followers on social media should be a key component of your social media marketing strategy. It may seem like an obvious statement but after looking at numerous companies’ social media sites it appears that some people still don’t understand how important this is to social media marketing success.
The people on Twitter, Facebook and Instagram giving your page love are on there to be social, to be entertained and to read or see something worth interacting with or sharing. Having a page that is interesting to your audience is what will get them to like, comment on, and share your stuff. The number one mistake companies make is using their social sites solely to promote their products and not providing value to their followers.
When I started working remotely a couple of years ago, I thought I had a good idea of what I was getting myself into- but man, was it a culture shock. Many professionals who have made this switch cold-turkey like I did understand what I’m talking about. Going from face-to-face interactions and working in a cubicle daily, to suddenly having the freedom to work from anywhere, without your coworkers in your immediate circle, is a shock, among so many other changes you experience.
I’ve learned a lot in my time as a remote professional and have learned to set myself up for success. If you are new to remote work, are considering it, or you’ve been doing it for a while but don’t feel your rhythm is sufficient, this blog is for you. I want to impart the things I’ve learned along the way to help you set yourself up for success.