Inbound Marketing Blog

Top 10 Social Media Platforms for Businesses in 2020

Posted by Sarah Wai on Feb 4, 2020 7:45:00 AM

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Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.

Avoid the Pitfalls of Marketing Myopia

Posted by Lindsey Bowshier on Jan 29, 2020 2:05:00 PM

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What is marketing myopia? Simply put: it's tunnel vision. More specifically, it's what occurs when a business becomes complacent in its marketing efforts, and either focuses too much on the products they sell and not enough on the benefits it provides the user, or focuses far too much on one marketing channel and ignores others.

How to Achieve Client Delight

Posted by Caty Smart on Jan 15, 2020 11:42:22 AM

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As most account managers will tell you, it's never fun to wonder if you're doing a good job at meeting client expectations. It's not that we, as account managers, feel like we're doing a BAD job. It's that it's often difficult to understand the preferences and personalities of each individual client. While one client may be quick to respond to emails, another might not have answered an email in months because they just trust you to help them meet their goals.

But it's the unknown of whether we're meeting their expectations or not that can drive us crazy. That's why it's important for account managers to understand and honestly evaluate our companies' ability to delight customers and provide a consistent and positive experience across the board. 

4 Tips for Brainstorming Blog Topics

Posted by Emery Ross on Nov 8, 2019 10:35:00 AM

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Very few things are more frustrating than brainstorming blog ideas when you’re suffering from writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. 

3 Helpful Tools to Monitor Website Users and Collect Data

Posted by Sarah Wai on Nov 4, 2019 10:30:00 AM

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If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.