Inbound Marketing Blog

Stop Disavowing Backlinks

Posted by Emery Ross on Aug 19, 2021 8:52:00 AM

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Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.

So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right? 

Is It Time to Outsource Your Non-Profit’s Web Strategy?

Posted by Caty Smart on Aug 16, 2021 1:27:29 PM

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Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: poor web strategy. Web strategy is basically a plan to get visibility of and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.

Why Your Law Firm Should Hire a Digital Marketing Company

Posted by Sarah Wai on Aug 12, 2021 12:13:30 PM

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I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

Tips for Optimizing Your Google My Business Page

Posted by Lindsey Bowshier on Aug 10, 2021 12:33:16 PM

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If you are a local business—usually meaning a brick and mortar shop or service provider with a physical location—you can benefit from claiming and updating your Google My Business Page. Google My Business profiles are almost like a second website—a second opportunity to show up in Google’s search results, yet too many businesses leave this opportunity on the table.

How to Have A Successful Website Strategy Meeting

Posted by Corey Smith on Aug 4, 2021 10:50:00 AM

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We'll give it to you straight- the success of a website development strategy meeting depends mostly on YOU. How you respond to and work alongside both internal and external teams will greatly affect the tone, efficiency, productivity, and overall results that come from the meeting. However, there are some other aspects to take into account as well, which we'll cover in this blog.

How Much to Pay Web Providers [A Simple Formula]

Posted by Corey Smith on Jul 30, 2021 1:46:00 PM

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I know, I know. That title makes it seem like I'm telling you that the only marketing agency you should hire are those where your budget will explode. But, that's not the case at all.

When shopping for web services (web design, web development, digital marketing, search engine optimization -- you get the idea), you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $700, another at $7,000, and yet another at $17,000. You'll have an SEO provider suggest that they can get you all the business in the world for $100 per month but someone else might say that $1,000 is the minimum.

Over the years, I have thought a lot about the right way to offer web services to our clients. How should we make sure that we charge the right amount for the services that we offer?

Twitter Basics: How Businesses Use it Right

Posted by Sarah Wai on Jul 15, 2021 1:34:00 PM

1 Comment

Once, I was sitting in on a marketing class, listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

What is a CMS?

Posted by Lindsey Bowshier on Jul 9, 2021 4:30:00 PM

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One of the most common questions we hear as a web marketing agency is, "What is a CMS?" This is usually after one of us annoyingly drops this jargony acronym in a conversation with a new client or prospect. To which we sheepishly reply, "Oh, sorry! It stands for Content Management System." Which is often followed by: "What is a content management system?"