Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services.
If your business is on social media, you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most.
Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level.
So, you've started optimizing your site for search engines. Your big question is: how long will it take for my SEO efforts to show results? It's a valid question, but a tricky one.
Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers? There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend.
There are plenty of social media tools out there to help your business manage and improve its social media efforts. Whether you’re a small business with limited resources or a large organization with a full marketing team, there is a tool out there for you.
But with so many options, it can be hard to know which tool is right for your social media needs and overall business goals. That’s why we wanted to compare two popular tools to help you decide: HubSpot and Hootsuite.
The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, it depends. It depends on the company's goals, its budget, the market, and many other factors.
Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.
Did you know Tribute Media hasn't had a real "salesperson" for more than a year now? While I wouldn't recommend that for most businesses, it works for us (as of this writing) because we've invested years of effort and expertise into building an inbound marketing machine that brings in enough leads who are already qualified, well-educated, and nurtured. From there, it's much easier for me to see them through to "closing the deal." As president of the agency, I wear many other hats and have much more responsibility beyond selling, so keeping track of active leads in HubSpot's CRM and using automation tools is essential to sustaining this model.
Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience.
So where should you be spending your time - on organic social media content and engagement or paid social media advertising?
