Inbound Marketing Blog

Making Unhappy Customers Happy Again

Posted by Corey Smith on Dec 21, 2023 7:22:00 AM

In my opinion, the two most perfect food options are hamburgers and pizza. In fact, I’ve worked really hard to learn how to make the best burger and the best pizza I can. I’ve worked for years to come up with the recipe I love for each part of each, from the bread to the sauces and the toppings. It must be done right.

People Are Most Important

Posted by Corey Smith on Nov 30, 2023 6:42:00 AM

When I first graduated from high school, I worked for AT&T. I worked in the leased telephone division. One of my jobs was to convince people that leasing a telephone made sense. I was supposed to help them keep contracts on telephone equipment whether they needed it or not (sound like AOL?).

How to Have A Successful Website Strategy Meeting

Posted by Corey Smith on Nov 16, 2023 6:50:00 AM

We'll give it to you straight- the success of a website development strategy meeting depends mostly on YOU. How you respond to and work alongside both internal and external teams will greatly affect the tone, efficiency, productivity, and overall results that come from the meeting. However, there are some other aspects to take into account as well, which we'll cover in this blog.

Client Retention Starts with Sales

Posted by Corey Smith on Nov 9, 2023 6:47:00 AM

Every company has struggled at one time or another with retaining clients. Just when you think you get the formula right something changes that blows everything up.  That change could be market conditions. That change could be something internal like a lost employee or a bad decision that ruined your revenue model.

5 Signs of Dysfunctional Customer Relations

Posted by Corey Smith on Nov 2, 2023 6:49:00 AM

I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.

Never Use Jargon in Your Marketing

Posted by Corey Smith on Oct 19, 2023 7:48:00 AM

Early in my career, I was a graphic designer and worked for a variety of clients. One of my clients was a video distribution company. They provided videos (VHS and DVD) to a few grocery store video departments. (ATTN: Gen Z and Gen Alphas out there- it used to be a big thing to rent VHS tapes and DVDs from everywhere, not just RedBox).

How Long Does It Take To Build a Website?

Posted by Corey Smith on Oct 12, 2023 7:50:00 AM

Leading a web design and development team can come with all sorts of challenges. The most common challenges come from two key areas. First, the competencies required to build a website are the broadest of all in the digital marketing space. Second, most agencies don’t treat web design and development as a function of marketing. Before I get into the real answer of how long it takes to build a website, I just want to touch on those two items above.

Light The Fire in Your Employees

Posted by Corey Smith on Sep 28, 2023 9:06:00 AM

For years, I've been a scoutmaster. I've taken the opportunity to teach youth how to build fires more times than I can ever count. When you are building and maintaining a fire, you need three key elements: fuel, heat, and oxygen. As easy as it is to start a forest fire, when you are learning how to make it work it's harder than you think. If your heat is too low, you need more oxygen. If your fuel is too wet, you need more heat.

Profits over Customer Happiness = A Recipe for Disaster

Posted by Corey Smith on Sep 21, 2023 8:18:00 AM

I think that one of the greatest failings in just about every business is forgetting who signs the front of the check. When we are employees, we forget who the employer is. When we are vendors, we forget who the client is. All too often, we fall into the trap of thinking that we certainly know better. We think we are the smartest in the room and figure that everything would be so much better if everyone would just do what we say.