It's unfortunate that we continue to see common misconceptions about the merits of blogging. Blogging may have gotten a bad reputation over the years, with (it seems) everyone who has an opinion having a blog, sharing their educated (and sometimes uneducated) opinions to the “blogosphere.”
Although that particular kind of blogging can be unprofessional and (many times) unimportant clutter, company blogs are actually a great way to upload fresh, relevant content to your website.
Did you know: Search engines like Google LOVE valuable content and reward you for it? Search is not all about keywords anymore; it’s about creatively combining keywords, context, and topic. The more you do this, the more Google will love you and show you through increased rankings and impressions.
Getting in front of potential customers and existing customers is getting harder and harder. From the consumers perspective, it seems no matter where they turn, there is an advertising message front and center. Shopping carts and bathroom stalls are proof that nothing is off limits for advertising.
Imagine, if you will, an office where everything is gray; the chairs, the walls, the floor. The employees are all similarly dressed in gray tones as well. There are no expressions on their faces and their voices are monotone. It’s cold and robotic.
Now think about the last time you were on a business’s social media page or reading one of their blogs. Was it fun and personable or was it drab and gray? It is surprising how many businesses are still following this no-personality, all-business persona. Maybe it's because they are afraid they'll be perceived as unprofessional, or maybe they just don't have the right person managing their web marketing and social media accounts, either way, they are failing to engage their audience.
If you are one of these businesses, then it is definitely time to rethink your company’s image.
If you have had experience running a Pay Per Click campaign using Google’s platform AdWords, then you know how important it is to organize your campaign properly and allocate the right amount of your ad spend budget to each campaign. The execution and overall success of your advertising campaign will depend on each campaign's targeted locations, demographics, keywords, landing pages, and how all of those relate to each adgroup and overall campaign.
Confession: I am obsessed with research. I will spend hours poring over information to ensure that I have all the facts and angles figured out.
I also happen to be very skeptical when doing research, wondering: Who’s credible? Is what I’m reading just a ploy to convince me of something or are there others who agree?
That said, I am a huge believer in reading reviews, Googling additional information, and… checking the comments section.
For Immediate Release:
Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.
That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.
In 2015, when we started planning our first Web Marketing Checkup Clinic, I wrote the original version of this blog post. Now that we've hosted a few of these checkup clinics, as well as conducted countless one-on-one checkups for clients and non-clients alike, I thought I would revisit how it all began and why this exercise is so important to us.
Hopefully, you've had the opportunity to have a web marketing checkup or have joined us for another workshop or event, here at the Tribute Media office. If you have, you know two things:
1) They are always fun and educational
2) Corey cooks some mean BBQ
But other than food and fun, why do we do it? Why do we lend our time and expertise to businesses... FOR FREE?
In short: Because we love building businesses.
FOR IMMEDIATE RELEASE
MERIDIAN, Idaho--
Tribute Media is growing and launching a strategic partnership with The Marketing Minds.