I recently had the privilege of attending the Digital Summit, an annual conference (this year it was entirely online) that provides inspiration, learning, and networking opportunities for Digital Marketers like myself. It was incredibly insightful and I highly recommend it to all Digital Marketers going forward.
Whether a sudden or slow drop over time, when your website traffic dips, it can be frustrating. It can be especially frustrating when you can’t figure out why. The truth is, there are many reasons why web traffic can take a dive, and it can take a little detective work to understand what’s happening. While the answer may not always be clear, there are some things you can research to see if you can make a diagnosis.
If you've had your website for a while, chances are you have a significant amount of old content. For many sites, this means blog posts from the early days of your site until now. It's likely that some of that content is outdated, or that older posts are not even getting any traffic.
The marketing industry has been anything but predictable this past year, which is saying something considering it is never very predictable to begin with. We've seen large fluctuations in social media presence from companies, organizations, and social media users alike. Plus, how social media is being used continues to change, even more so with the masses flocking to social media to fill the relationship void they've felt this year or to keep up with (or debate) news that the media is pumping out in ungodly amounts. Let's take a look at what that means for you as a marketer.
Meridian, IDAHO: Founded in 2007, Tribute Media has operated the majority of the past 13 years with founder Corey Smith as President. Smith has named Lindsey Bowshier, a leader and partner in the agency since 2015, as the new president of the agency. Smith will remain active in the company as Chairman of the Board and Grill Master at company BBQs.
One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist--you know, those 404 errors that you get when you’re trying to navigate somewhere.
A lot is changing very rapidly in the social media landscape, as you've likely noticed. Because of "Stay at Home" or "Shelter in Place" orders, people across the world are increasingly online and that means that they are on social media more than ever before.
Unfortunately, gaining followers on social media sites just isn't what it used to be, and the landscape is constantly changing. So how do you win a game that seems so easy to lose? The answer is: strategy, budget, and social media savviness.
One of the most important things to remember about follower building is that there are two types: organic and paid. It used to be MUCH easier to get organic engagement from users, but now we need to work smarter.
You may have decided that you want to hire out SEO services in order to get your site in the best possible shape for organic search. So, how do you find the right person or agency? What questions should you ask, and what answers should you be wary of?
Google Search Console (GSC) is one of the best free tools out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a manual penalty, you'll find that out here.
