Inbound Marketing Blog

What is Social Media Marketing?

Posted by Taylor Munson on May 11, 2022 11:00:00 AM

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Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services. 

5 Ways to Improve Your Customer Experience Using HubSpot

Posted by Caty Smart on Feb 21, 2022 10:18:50 AM

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#1: Build a Customer Portal Using HubSpot CMS

Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level. 

How to Use HubSpot for Successful Email Marketing

Posted by Taylor Munson on Jan 25, 2022 8:00:00 AM

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Why Email Marketing?

Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers?  There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend. 

Hubspot vs. HootSuite: Which Social Tool is Better?

Posted by Taylor Munson on Dec 16, 2021 9:00:00 AM

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There are plenty of social media tools out there to help your business manage and improve its social media efforts. Whether you’re a small business with limited resources or a large organization with a full marketing team, there is a tool out there for you. 

But with so many options, it can be hard to know which tool is right for your social media needs and overall business goals. That’s why we wanted to compare two popular tools to help you decide: HubSpot and Hootsuite.