Inbound Marketing Blog

Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies. 

Perhaps the most difficult thing to understand when it comes to making your new website live, is the DNS configuration. DNS helps your browser know where to go looking for your website content. Nameservers are where the DNS records are stored. The biggest challenge you can face when going live is knowing where your nameservers are hosted because they can be moved around by anyone with access to your registrar (GoDaddy, Network Solutions, etc.).

For many businesses, having a dedicated Facebook page is a no-brainer. After all, it is the number one social media platform for both users and businesses. However, using Facebook for your business requires foresight, planning, and deliberate strategizing in order to maximize returns on your most valuable investments—time and money. 

Meridian,  Idaho--Tribute Media has grown its executive team to add a new leader, promoting Caitlin Zimmerman. 

For businesses of all sizes, having a social media presence is no longer an option—it’s a must. Your customers expect you to be on social media, and it’s important for your business to stay relevant. After all, 90% of consumers say they buy from companies they follow on social media and 55% of consumers learn about new brands or companies on social media. 

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.

Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services. 

If your business is on social media, you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most. 

Remember the days of needing a college email address in order to be verified to sign up for Facebook? Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform - which makes a great case for your business to be there too. 

#1: Build a Customer Portal Using HubSpot CMS

Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level.