Inbound Marketing Blog

SEO vs. PPC - The showdown

Posted by Nikki Wardle on Mar 15, 2017 2:38:27 PM

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 "Should my business be using Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?" I get that question all the time. And of course, my answer is, "It depends. What are your goals?

What? You mean it's not a straight "yes" or "no." Of course not. The answer is significantly dependent on what your company goals are. Are you selling a new product or service? Is there a great deal of education involved in purchasing your product or service? Is there a large barrier to entry for your product? Are you well-known in your industry? These are just a few of the questions you need to answer before looking at PPC or SEO.

4 Tips for Brainstorming Blog Topics

Posted by Ben Schultz on Mar 13, 2017 4:30:55 PM

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Very few things are more frustrating than writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. Meanwhile, your word processor’s cursor blinks at you mockingly. (Can you tell I’m writing from experience here?)

There are no winners when marketing agencies can't work together

Posted by Nikki Wardle on Mar 8, 2017 12:26:00 PM

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I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.

But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.

Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.

Keeping Your Marketing Fresh

Posted by Sarah Wai on Feb 22, 2017 7:30:00 AM

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Marketing has always had concepts that remain relevant throughout the years, but it also is constantly changing. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to succeed. 

Running an Effective Online Advertising Campaign

Posted by Sarah Wai on Feb 13, 2017 8:30:00 AM

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Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.