We get questions from people all of the time looking for the best way to market themselves. They want to know the right strategy and tactics to developing great sales and marketing funnels, going viral, getting a higher ROI... the list goes on. Well, there is, in fact, a root ideology that we believe strongly impacts all of these things:
Be uniquely YOU and the rest will follow.
Client: "I want to rank for the keywords X, Y and Z."
You know how great your business is. You probably think you cannot say enough good things about what you do. But you can.
Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.
As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.
Mobile commerce is an important aspect of sales, and consumers utilize it constantly (peep the rise of Amazon and other big online retailers).
Display Advertising can be a powerful tactic to drive brand awareness for your company. With its ability to re-engage past customers and launch new products and services, it’s certainly come a long way. Out with those old neon signs, and in with the new digital ads.
First, an extremely brief history of how Google Shopping came to be:
Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then changed names again in 2012 to finally became Google Shopping.
Let’s talk reputation management. Did you know that:
Let that information all sink in. Reread it if you have to. Those are real stats from BrightLocal’s 2018 Local Consumer Review Survey. These statistics were specifically compiled to help local businesses develop their online reputation management strategy for 2019.
If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.
Wow, it’s been quite a year for businesses in every industry to keep up with all the changes in Google’s search algorithm. Instead of a single 2018 massive update from Google, it has been a constant barrage of changes throughout the entire year. Google has done an excellent job of keeping everyone on their toes.
Remember the days of needing a college email address in order to be verified to sign up for Facebook?
As the kids say, "lol!"
Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform. Because so many people are on it, so are most businesses so they can get their products in front of more users.