The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.
Inbound Marketing Blog
A lot is changing very rapidly in the social media landscape, as you've likely noticed. Because of "Stay at Home" or "Shelter in Place" orders, people across the world are increasingly online and that means that they are on social media more than ever before.
You already know by now that the content on your website is one of the most -- if not the most -- important components of search engine optimization (SEO). Google heavily relies on fresh, interesting content that responds to user intent and fits their definitions of E-A-T (expertise, authority, and trustworthiness).
The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out.
SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.
All that has changed. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.
Web marketing services are more essential than ever for businesses right now. With the markets crashing and businesses closing their physical doors left and right, having an online presence is the only thing that will keep businesses generating revenue. Before the Coronavirus pandemic made its entrance, roughly 80% of business focus was on brick-and-mortar efforts and (if a company was mindful of this digital age) roughly 20% of their business efforts were spent on digital advertising and web marketing. So, what happens now that brick-and-mortar businesses have to close their doors? How do they keep employees employed and continue to see cash flow?