Inbound Marketing Blog

Being Uniquely You is the Best Way to Market Yourself

Posted by Sarah Wai on Mar 20, 2019 3:52:00 PM

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We get questions from people all of the time looking for the best way to market themselves. They want to know the right strategy and tactics to developing great sales and marketing funnels, going viral, getting a higher ROI... the list goes on. Well, there is, in fact, a root ideology that we believe strongly impacts all of these things:

Be uniquely YOU and the rest will follow. 

Search or Display Ads: Which Paid Advertising Should You Use?

Posted by Nikki Wardle on Feb 18, 2019 8:48:00 AM

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Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.

As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.

The Power of Shopping Ads

Posted by Nikki Wardle on Jan 23, 2019 10:14:00 AM

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First, an extremely brief history of how Google Shopping came to be:

Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then changed names again in 2012 to finally became Google Shopping.

How to Deal with or Remove Fake Negative Google Reviews

Posted by Sarah Wai on Jan 14, 2019 2:20:09 PM

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Let’s talk reputation management. Did you know that:

  1. 86% of consumers read reviews for local businesses (including 95% of people between the ages of 18-34)
  2. Consumers read an average of 10 online reviews before feeling able to trust a local business
  3. 40% of consumers only take into account reviews written within the last two weeks
  4. 57% of consumers will only go with a business if it has 4 or more stars
  5. 91% of 18-34 year old consumers trust online reviews as much as personal recommendations
  6. 89% of consumers read businesses’ responses to reviews

Let that information all sink in. Reread it if you have to. Those are real stats from BrightLocal’s 2018 Local Consumer Review Survey. These statistics were specifically compiled to help local businesses develop their online reputation management strategy for 2019.

If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.

The Best Way to Generate Leads on Facebook in 2019

Posted by Caty Smart on Dec 21, 2018 11:41:17 AM

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Remember the days of needing a college email address in order to be verified to sign up for Facebook?

As the kids say, "lol!"

Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform. Because so many people are on it, so are most businesses so they can get their products in front of more users.