Inbound Marketing Blog

Diagnosing Website Traffic Drops

Posted by Emery Ross on Nov 12, 2020 9:45:00 AM

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Whether a sudden or slow drop over time, when your website traffic dips, it can be frustrating. It can be especially frustrating when you can’t figure out why. The truth is, there are many reasons why web traffic can take a dive, and it can take a little detective work to understand what’s happening. While the answer may not always be clear, there are some things you can research to see if you can make a diagnosis.

What Marketers Need to Know about Social Media Users for 2021

Posted by Sarah Wai on Oct 19, 2020 11:45:00 AM

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The marketing industry has been anything but predictable this past year, which is saying something considering it is never very predictable to begin with. We've seen large fluctuations in social media presence from companies, organizations, and social media users alike. Plus, how social media is being used continues to change, even more so with the masses flocking to social media to fill the relationship void they've felt this year or to keep up with (or debate) news that the media is pumping out in ungodly amounts. Let's take a look at what that means for you as a marketer.

TRIBUTE MEDIA ANNOUNCES NEW PRESIDENT, LINDSEY BOWSHIER

Posted by Wally Narwhal on Oct 2, 2020 8:00:00 AM

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Meridian, IDAHO: Founded in 2007, Tribute Media has operated the majority of the past 13 years with founder Corey Smith as President. Smith has named Lindsey Bowshier, a leader and partner in the agency since 2015, as the new president of the agency. Smith will remain active in the company as Chairman of the Board and Grill Master at company BBQs.

Organic vs. Paid Follower Building

Posted by Sarah Wai on Aug 17, 2020 7:57:00 AM

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Unfortunately, gaining followers on social media sites just isn't what it used to be, and the landscape is constantly changing. So how do you win a game that seems so easy to lose? The answer is: strategy, budget, and social media savviness.

One of the most important things to remember about follower building is that there are two types: organic and paid. It used to be MUCH easier to get organic engagement from users, but now we need to work smarter.

Your Guide to Google Search Console

Posted by Emery Ross on Aug 3, 2020 4:00:00 PM

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Google Search Console (GSC) is one of the best free tools out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a manual penalty, you'll find that out here.

Writing for the Web, With the Help of Strunk & White

Posted by Elena Tomorowitz on Jul 21, 2020 1:13:00 PM

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The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.