Inbound Marketing Blog

A Comprehensive Guide to Using Sales Sequences in HubSpot

Posted by Caty Zimmerman on May 16, 2023 9:12:08 AM


Sales outreach is a critical aspect of any business, but it can be time-consuming and challenging to manage, especially as the number of leads and customers increases. HubSpot's sales sequences provide a solution to this problem, allowing businesses to automate their sales outreach while maintaining a personalized touch. In this comprehensive guide, we'll explore what sales sequences are, how they work, and how they compare to marketing workflows in HubSpot. We'll also dive deeper into customization options, data-driven optimization strategies, integration with other HubSpot tools, best practices, and advanced sales sequence strategies.

11 Essential SEO Tasks for New Businesses

Posted by Caty Zimmerman on May 4, 2023 9:14:00 AM


Search engine optimization (SEO) is crucial for businesses that want to improve their online visibility, attract more traffic, and ultimately drive more revenue. However, SEO is not a one-time effort, and it requires ongoing attention and effort to maintain and improve search engine rankings. In this blog post, we will explore the essential SEO tasks that businesses should be doing on a monthly and quarterly basis to stay ahead of the competition and achieve their online marketing goals.

Building Your Brand Online: A Comprehensive Guide

Posted by Emery Pearson on May 2, 2023 2:23:37 PM


When you hear the word "branding," you might picture a designer hunched over a computer, obsessing over font sizes and color codes. But the truth is, branding is about so much more than just aesthetics. It's the way your business communicates its values and mission to the world. Your brand is the sum of every interaction a person has with your business, from the first time they hear your name to the moment they make a purchase. It's what sets you apart from the competition and makes your business truly unique.

Blogging in the Age of AI & Social Media: Why it Still Matters in 2023

Posted by Emery Pearson on Apr 25, 2023 12:39:29 PM


What's the point of blogging in 2023? With so many new technologies and platforms emerging every day, it's a valid question to ask. Is blogging still relevant in a world where social media dominates and advertising is becoming more complex? And what about AI content generation through apps like ChatGPT? It can feel overwhelming (and stressful, if you're a web marketer) to face new technologies, rapid-fire, day after day, that appear to be coming for your content strategy.

Top 5 SEO Mistakes Small Business Owners Make (and How to Fix Them)

Posted by Caty Zimmerman on Apr 6, 2023 8:42:00 AM


For small businesses, having a strong online presence is critical to driving sales and revenue. This is where Search Engine Optimization (SEO) comes in - it's a vital component that cannot be ignored. However, many small business owners still make common SEO mistakes that can hinder their online visibility and ultimately hurt their bottom line.

Let's take a look at the top 5 SEO mistakes and how to fix them so that your small business can thrive online.

AI And SEO: What Does The Future Hold?

Posted by Alicia Quilantan on Apr 4, 2023 7:45:00 AM

1 Comment

While AI has been around in various forms for a few years now, it has taken over the media since ChatGPT created a frenzy and Microsoft announced it was partnering with Open AI for search. There has been a lot of concern about whether AI is going to replace humans in the content creation space, and I don’t buy into the hype. I think AI is going to be our largest resource—and I'll tell you why.