Inbound Marketing Blog

Search or Display Ads: Which Paid Advertising Should You Use?

Posted by Nikki Wardle on Feb 18, 2019 8:48:00 AM

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Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.

As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.

The Power of Google Shopping Ads

Posted by Nikki Wardle on Jan 10, 2019 10:14:00 AM

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Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it generates 85% of all clicks on Google Ads.

Different Forms of Digital Advertising

Posted by Sarah Wai on Aug 9, 2018 4:26:00 PM

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The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Know the Difference Between SEO and SEM

Posted by Nikki Wardle on Jul 22, 2013 11:43:00 AM

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At Tribute Media, we are often asked questions regarding Web Marketing—weird right? As experts in our field, we find it a responsibility to educate not only our clients, but the general public as well. Any time we can do someone a service by teaching them something new about marketing their business online, it’s a job well done.

Something that we run into quite often is a lack of understanding between the basic principles of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). These are two very important terms in the world of Digital Marketing and can mean a lot of new traffic for a business. Not to get all philosophical on the situation, but we can confidently postulate that all SEO is SEM, but not all SEM is necessarily SEO.

A better way to think about it is to think of SEM as the CEO or owner of a company. That company employs SEO, Pay-Per-Click Advertising, Social Media Marketings, Content Marketing and Website Design. Each of the employees work together, and they all work for SEM.

We have broken down SEO and SEM for you so that you can better understand and distinguish the difference.