Amazon, that online bookstore that started in 1994, is now a formidable player in the digital advertising world. How and when did this happen?
Inbound Marketing Blog
The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.