It seems like every other day I’m getting an email about why link building is dead or a new strategy on how to do link building. I’ll admit, I don’t read about 90% of those emails (mostly because they’re from questionable sources). But every now and then, an email will have a catchy, humorous, or interesting subject line that beckons me to open. Most of the time, the email or link in the email is to hire that company to do link building. Slightly ironic considering we do that ourselves at Tribute Media, but also making their email irrelevant to me since I don’t need those services. But I’m getting ahead of myself. Let’s take a step back.
Inbound Marketing Blog
When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.
In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.
In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performance." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?
A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.
Your website going live is typically remembered as an awesome occasion. It’s the day you sent the online manifestation of your company free to roam the interwebs and mingle with all the other websites floating around out there. But just because your site went live, doesn’t mean that you should just forget about it. There is still plenty of work to be done in terms of upkeep, analytics, and adding fresh content to stay relevant in the eyes of search engines like Google.
This is Not the Page You're Looking For...
One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist (you know, those little 404 errors that you get when you’re trying to navigate somewhere). Needless to say, they can be super annoying. There are some really cool efforts out there that are designed to soften the blow of running into these little roadblocks, but the bottom remains; they stop the flow of traffic on your site.