Inbound Marketing Blog

Why You Should Check Your Site for Broken Links

Posted by Wally Narwhal on Aug 19, 2015 9:00:00 AM

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When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.

In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.

Link Your Way to the Top

Posted by Nikki Wardle on Jul 13, 2015 1:35:00 PM

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In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performace." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

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A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

Check Your Website for Broken Links

Posted by Hannah Lacy on Feb 24, 2015 6:00:00 AM

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Your website going live is typically remembered as an awesome occasion. It’s the day you sent the online manifestation of your company free to roam the interwebs and mingle with all the other websites floating around out there. But just because your site went live, doesn’t mean that you should just forget about it. There is still plenty of work to be done in terms of upkeep, analytics, and adding fresh content to stay relevant in the eyes of search engines like Google.

This is Not the Page You're Looking For...

One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist (you know, those little 404 errors that you get when you’re trying to navigate somewhere). Needless to say, they can be super annoying. There are some really cool efforts out there that are designed to soften the blow of running into these little roadblocks, but the bottom remains; they stop the flow of traffic on your site.

Social Bookmarking Made Easy

Posted by Wally Narwhal on Apr 2, 2013 10:38:00 AM

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We have all heard about social bookmarking, but are you aware of the many benefits that come along with it? If you aren’t familiar, social bookmarking websites allow users to submit links to web pages that they find relevant, usually by category or tag. These links do a number of things for your website, including help to build traffic, as well as act as an inbound link which will help with the optimization of your website for search engines (SEO).

Some of the most popular social bookmarking websites include:

  • StumbleUpon
  • Delicious
  • Digg
  • Pinterest
  • Reddit