When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.
In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.