Inbound Marketing Blog

6 Ways to Improve Tough Client Relationships

Posted by Robert Wulff on Aug 6, 2015 11:50:00 AM

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I recently read an article on 'bad' clients and the 'bad' attitudes of agencies. In reading it, I was reminded of a poignant fact that clients who are willing to pay for the expertise to solve important business challenges are often in a struggle to get a foothold in their market and increase ROI.

They can be difficult to deal with on any number of factors, but our job is to approach such clients with compassion and understanding, and in the end, to help them.

The Fold, a Web Designer’s F-Word

Posted by Don Elliott on Jun 29, 2015 9:00:00 AM

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The fold. If you're a web developer, you've heard it mentioned plenty of times. Often, a client will throw the word out, having heard it somewhere in a designy context and wanting to see if it makes them sound informed. What does it mean and does it apply to web design here in 2015?

You would think the response is quick and simple, but this is a very complicated, very debated topic. Go ahead and Google it!  If you do, you'll see there is a pretty even split of people who are for and against designing with the fold in mind.

Customer Success - What is it, Why is it Important?

Posted by Robert Wulff on Jun 25, 2015 9:00:00 AM

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Customer success sounds significant but what is it, why is it important, and why should we be focused on it now?

Why now?

Present day business models are jumping onto the subscription economy 'bandwagon' - A subscription economy is where products are purchased as services. This is primarily because monthly operational costs are often easier to justify than large resource expenditures. Several industries like publishing, computer storage, marketing agencies, entertainment, and media in general, are moving in this direction. This move to a subscription-based delivery model is most evident in B2B software, as discussed in  Liz Herbert’s TechRadar analysis of the SaaS market.

What to Expect From Your Web Forms

Posted by Steve Kenley on May 27, 2015 9:00:00 AM

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Web forms on your website can be very helpful tools. They can be used to gather data about potential customers, or give current customers a convenient option to ask for help. On the other hand, they can be the source of some inconveniences as well. Spam is an ever-increasing problem, and having web forms on your site is an invitation to spammers everywhere to fill your inboxes with garbage.

What is a Spambot?

A spambot is an automated computer program designed to assist in the sending of spam emails or populate website forms. These programs continue to get more intelligent and now people have become a big part of spamming in recent years. Where there is cheap labor, people can be hired at an extremely low cost to do nothing but fill out forms and send emails.

Customer Service in the Internet Age

Posted by Doug Collins on May 26, 2015 4:24:34 PM

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Serving customers through the internet is like trying to feed a hungry bear through little spaces between bars on a cage. There is a barrier between you and the customer, a clear disconnect that remains when attempting to communicate through an interface rather than in-person.

As far as the internet is concerned, I have good news, and I have bad news. We'll start with the bad: the internet isn't going anywhere, and people are becoming more integrated with their precious technology. Here is the good news: a growing dependency on technology means that people are more willing to talk online to solve their problems.

Let Your Personality Shine!

Posted by Doug Collins on May 7, 2015 9:00:00 AM

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Having a personality in business is a challenge that every company has to face. People aren't only interested in products or services; they are interested in confirmation and assurance. Confirmation that they made the right choice in choosing your business, and assurance that they are in good hands.

One struggle with business is that it can often feel too much like well... business. I have noticed that people would often rather have a good time in both work and social settings.

As a social media marketing manager, I had the opportunity to interact with customers on a daily basis. I never saw a single customer face-to-face, so one could assume that I didn't have much a relationship with the customers. But, I had both unique and great interactions with practically everyone I talked to.

Using Heat Maps to Help Improve Your Site Layout

Posted by Don Elliott on Apr 8, 2015 9:00:00 AM

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As web designers, your focus can't remain strictly on aesthetics. Functionality must be the framework of whatever you produce. If you can't get your audience to do what you intended them to do, you need to go back to the drawing board. By the way, you should expect to go back to the drawing board, but have a plan! In order to understand how to improve your site layout and your design, you'll need data, and that's where heat maps and other user activity tracking tools can come in handy.

Successful Website Development Strategy

Posted by Jessica Richards on Mar 20, 2015 10:50:00 AM

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A crucial part of your web development project is the Initial Strategy Meeting; some folks like to refer to this as the Kick Off Meeting.

So, how do you know you are in the right place, with the right team for a kick-butt kick-off meeting that will have you smooth sailing into a kick-butt project that ultimately results in a kick-butt website? Well, lets break that down.

The 5 C's of Selecting Imagery for Your Website

Posted by Don Elliott on Mar 4, 2015 9:00:00 AM

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See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!

I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being good imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.

Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:

Is it crisp?

Know Your Consumer

Posted by Wally Narwhal on Aug 26, 2014 4:11:00 PM

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When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.