All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.
Below are the social platforms you should think about joining in order to achieve three things:
You’ve identified which social media platforms will work for you and created several accounts. Now you are completely overwhelmed. You have to check them every day and write clever posts, not to mention you have to interact with your followers. What if it was easier? It can be and here’s how.
Separate out all of your networks and decide the kind of content you would like on each one. Then start writing. We recommend writing posts for an entire month. This way you get it out of the way and you can focus on other things. This content will be the foundation of the platform. You will make sure you have at least one great post a day.
You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.
LinkedIn is a great social media platform. You can engage with your clients on a more professional level. It’s also a great place to network and meet people in your same field. One thing we have realized is the importance of a multi-touch strategy on LinkedIn groups. Whether you’re simply accepting a LinkedIn users’ request to join a group or connecting with someone in the same industry, you want to keep the conversation going.