A lot has changed in the digital space since last year, especially on social media platforms. For businesses trying to adapt to the ever-changing landscape, it can be difficult to keep up. And with all of the businesses and brands now competing more than ever digitally, it's important for continual learning and adaptation to happen.
Inbound Marketing Blog
Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.
All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.
Below are the social platforms you should think about joining in order to achieve three things:
- Increase your online presence
- Connect with colleagues
- Help drive customers to your website
You’ve identified which social media platforms will work for you and created several accounts. Now you are completely overwhelmed. You have to check them every day and write clever posts, not to mention you have to interact with your followers. What if it was easier? It can be and here’s how.
Write In Advance
Separate out all of your networks and decide the kind of content you would like on each one. Then start writing. We recommend writing posts for an entire month. This way you get it out of the way and you can focus on other things. This content will be the foundation of the platform. You will make sure you have at least one great post a day.
You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.