The internet gives you tremendous opportunities for connecting with customers and growing your business. The trick lies in leveraging these opportunities and resources effectively:
Tribute Media can make it easy for you to do all of the above. One of the most powerful tools in our toolkit is HubSpot. This award-winning software platform is designed specifically for inbound marketing, enabling you to attract more qualified leads and forge stronger bonds with potential and existing customers.
Not sure if HubSpot is right for you? We’ll work with you to determine how this platform can help you achieve your marketing goals.
These days, some people talk about inbound marketing as if it’s reinventing the wheel. Admittedly, we might do this a little ourselves (see our Inbound Marketing page for more on that).
But really, “inbound” is just a new term for an old, revered ideal of marketing. In his landmark book Management: Tasks, Responsibilities, Practices (1974), writer and consultant Peter F. Drucker defined marketing’s ultimate goal in this way:
The aim of marketing is to know and understand the customer so well that the product and service fit him and sells itself.
Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available; i.e. logistics rather than salesmanship, and statistical distribution rather than promotion.
That, in a nutshell, is how inbound marketing works. You draw customers to you by addressing their specific needs and concerns. Once you’ve presented your product/service to them, you not only make a sale but also gain passionate advocates for your business.
As a proud HubSpot partner, Tribute Media has a thorough grounding in the platform’s many helpful features. With them, we can make it easy to integrate inbound practices into your marketing efforts.
Some important features of HubSpot include:
To learn more about HubSpot and how it can benefit your business, contact us.