One of the first search engine optimization tactics you want to implement is to create a sitemap and then submit it to Google. Let's take a look at why you want to do that and how to submit it correctly.
Inbound Marketing Blog
Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.
So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right?
Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work.
With more than 2 billion websites in the world and 2 trillion searches a year, Google has its work cut out for them when it comes to connecting users to the information they need. How does it manage all of that? With a complex set of algorithms, of course.
Here's what you need to know about Google's search algorithms and how they impact SEO.
Whether a sudden or slow drop over time, when your website traffic dips, it can be frustrating. It can be especially frustrating when you can’t figure out why. The truth is, there are many reasons why web traffic can take a dive, and it can take a little detective work to understand what’s happening. While the answer may not always be clear, there are some things you can research to see if you can make a diagnosis.
Google Search Console (GSC) is one of the best free tools out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a manual penalty, you'll find that out here.