Inbound Marketing Blog

Hopefully by now you know that having an accessible website is a must. Not only is it a matter of ethics and equity, it is also a legal requirement.

Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies. 

For many businesses, having a dedicated Facebook page is a no-brainer. After all, it is the number one social media platform for both users and businesses. However, using Facebook for your business requires foresight, planning, and deliberate strategizing in order to maximize returns on your most valuable investments—time and money. 

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.

So, you've started optimizing your site for search engines. Your big question is: how long will it take for my SEO efforts to show results? It's a valid question, but a tricky one. 

The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, it depends. It depends on the company's goals, its budget, the market, and many other factors. 

Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.

One of the first search engine optimization tactics you want to implement is to create a sitemap and then submit it to Google. Let's take a look at why you want to do that and how to submit it correctly. 

SEO tools are useful for businesses and marketers alike. There are many tools available—including SEMrush, Moz, Ahrefs, and others—so anyone wanting to track keywords, check website health, or conduct topic research has plenty of options to choose from.

Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.

So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right?