Inbound Marketing Blog

Emery Ross Emery is an inbound marketing specialist in search engine optimization and content writing. She earned a Master of Arts in rhetoric and composition from Boise State University. In her free time she writes about birds (mostly geese).

The Best Google Tools for Web Marketing

Posted by Emery Ross on Apr 20, 2020 7:45:00 AM

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The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out. 

4 Black Hat Tactics to Avoid

Posted by Emery Ross on Apr 8, 2020 7:30:00 AM

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SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.

SEO For Affiliate Sites: Where to Start

Posted by Emery Ross on Mar 16, 2020 10:30:00 AM

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Affiliate websites are often described as "passive income" opportunities, but anyone who has run an affiliate site knows it's far from passive. In the early days of affiliate marketing, markets were less saturated, fewer sites were going after the same niche, and many site owners were able to add content, include affiliate links, and set it and forget it. 

How to Write Content for the Right Reader

Posted by Emery Ross on Mar 5, 2020 11:30:22 AM

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If you're writing content for a website and you're hoping that website will grow and attract plenty of visitors, then you understand the importance of getting that content just right. There's a lot that goes into optimizing your site for search engines and user experience, but what you write is just as important as any of those SEO and UX tactics.