---
title: Tribute Media | Inbound Marketing Blog | Emery Pearson
description: Emery is the content strategist at Tribute Media. She has an MA in rhetoric and composition from Boise State University, and she is currently an MFA candidate in creative writing at Antioch University. She lives in southern California with a bunch of creatures and many plants.
---
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# Inbound Marketing Blog
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Emery Pearson Emery is the content strategist at Tribute Media. She has an MA in rhetoric and composition from Boise State University, and she is currently an MFA candidate in creative writing at Antioch University. She lives in southern California with a bunch of creatures and many plants.
## [Building Your Brand Online: A Comprehensive Guide](https://www.tributemedia.com/blog/guide-building-your-brand-online)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on May 2, 2023, 2:23:37 PM
[](https://www.tributemedia.com/blog/guide-building-your-brand-online)
When you hear the word "branding," you might picture a designer hunched over a computer, obsessing over font sizes and color codes. But the truth is, branding is about so much more than just aesthetics. It's the way your business communicates its values and mission to the world. Your brand is the sum of every interaction a person has with your business, from the first time they hear your name to the moment they make a purchase. It's what sets you apart from the competition and makes your business truly unique.
- [Read More](https://www.tributemedia.com/blog/guide-building-your-brand-online)
[Brand](https://www.tributemedia.com/blog/topic/brand)
## [Writing Better Blog Posts with AI: ChatGPT Guide for Content Creators](https://www.tributemedia.com/blog/writing-better-blog-posts-with-ai)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on May 1, 2023, 12:46:00 PM
[](https://www.tributemedia.com/blog/writing-better-blog-posts-with-ai)
It's been impossible to escape conversations, social media posts, and articles about AI, and at Tribute Media, we're definitely not immune. So far on our blog, we've covered [AI and SEO](https://www.tributemedia.com/blog/ai-and-seo), created a case study on [supplementing web content with ChatGPT](https://www.tributemedia.com/blog/how-to-use-chatgpt-to-supplement-your-content)–and we've got plenty more in the works.
- [Read More](https://www.tributemedia.com/blog/writing-better-blog-posts-with-ai)
## [How to Create an Effective Landing Page](https://www.tributemedia.com/blog/how-to-create-a-landing-page)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Apr 6, 2023, 9:00:00 AM
[](https://www.tributemedia.com/blog/how-to-create-a-landing-page)
Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions or just one or two quality leads per quarter, it's time to address that issue.
Lucky for you, creating an effective landing page is fairly straightforward.
- [Read More](https://www.tributemedia.com/blog/how-to-create-a-landing-page)
[Web Marketing](https://www.tributemedia.com/blog/topic/web-marketing)
## [HubSpot's Topic Cluster Tool](https://www.tributemedia.com/blog/hubspots-topic-cluster-tool)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Mar 1, 2023, 3:33:00 PM
[](https://www.tributemedia.com/blog/hubspots-topic-cluster-tool)
HubSpot offers a variety of tools for its users, and one of the most useful for those trying to grow organic traffic is the Topic Cluster Tool. This easy to use tool makes implementing topic clusters and pillar strategies easy in your HubSpot CMS. Let's take a look at what the tool is, how it works, and why you should use it.
- [Read More](https://www.tributemedia.com/blog/hubspots-topic-cluster-tool)
[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)
[Content Writing](https://www.tributemedia.com/blog/topic/content-writing)
[Hubspot](https://www.tributemedia.com/blog/topic/hubspot)
## [How to Deal with or Remove Fake Negative Google Reviews](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Feb 21, 2023, 12:00:00 PM
[](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)
If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.
- [Read More](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)
[Online Reviews](https://www.tributemedia.com/blog/topic/online-reviews)
[Google](https://www.tributemedia.com/blog/topic/google)
## [The Best Google SEO Tools for Web Marketing](https://www.tributemedia.com/blog/free-google-tools)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 17, 2023, 7:45:00 AM
[](https://www.tributemedia.com/blog/free-google-tools)
The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out.
- [Read More](https://www.tributemedia.com/blog/free-google-tools)
[Google](https://www.tributemedia.com/blog/topic/google)
[Business](https://www.tributemedia.com/blog/topic/business)
## [Understanding Google Algorithms and SEO](https://www.tributemedia.com/blog/google-algorithm-seo)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 13, 2023, 9:30:00 AM
[](https://www.tributemedia.com/blog/google-algorithm-seo)
With more than 2 billion websites in the world and 2 trillion searches a year, Google has its work cut out for them when it comes to connecting users to the information they need. *How does it manage all of that?* With a complex set of algorithms, of course.
Here's what you need to know about Google's search algorithms and how they impact [SEO](https://www.tributemedia.com/blog/how-to-choose-the-right-seo-company-what-questions-to-ask-them).
- [Read More](https://www.tributemedia.com/blog/google-algorithm-seo)
[Google](https://www.tributemedia.com/blog/topic/google)
[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)
## [4 Key B2B Marketing Guidelines](https://www.tributemedia.com/blog/b2b-marketing-done-right)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 6, 2023, 3:18:00 PM
[](https://www.tributemedia.com/blog/b2b-marketing-done-right)
We talk a lot about business-to-consumer (B2C) marketing. But what about business-to-business (B2B)? What are the differences in a [marketing strategy](https://www.tributemedia.com/digital-marketing) when selling to businesses as opposed to selling to Tom, Dick, or Harry? Well, I'll tell you what the differences are: not much.
When you are marketing your product or service to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, how your product/service makes a business more profitable/productive.)
- [Read More](https://www.tributemedia.com/blog/b2b-marketing-done-right)
[Inbound Marketing](https://www.tributemedia.com/blog/topic/inbound-marketing)
## [Understanding Google: What Really Matters to Google in 2023](https://www.tributemedia.com/blog/what-really-matters-to-google)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 1, 2023, 9:00:00 AM
[](https://www.tributemedia.com/blog/what-really-matters-to-google)
Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work.
- [Read More](https://www.tributemedia.com/blog/what-really-matters-to-google)
[Google](https://www.tributemedia.com/blog/topic/google)
[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)
## [Understanding Google's E-E-A-T and How it Affects SEO](https://www.tributemedia.com/blog/e-a-t-and-seo)
Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Dec 27, 2022, 8:30:00 AM
[](https://www.tributemedia.com/blog/e-a-t-and-seo)
If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content.
- [Read More](https://www.tributemedia.com/blog/e-a-t-and-seo)
[Google](https://www.tributemedia.com/blog/topic/google)
[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)
[All posts](https://www.tributemedia.com/blog/all) [Next](https://www.tributemedia.com/blog/author/emery-ross/page/2)
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
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