Inbound Marketing Blog

All Your Questions Answered: How to Find Your Audience on Social Media

Posted by Taylor Munson on Feb 3, 2023 9:45:00 AM

Written by Taylor Munson and Logan Wonders

At Tribute Media, we’ve found the most successful marketing strategy is one that centers around your target audience. However, on social media, finding your target audience can feel overwhelming. To help, our social media specialist, Taylor, and inbound marketing coordinator, Logan, dive into some strategies to help businesses find their target audience on social media. 

How Patient Personas Can Transform Your Healthcare Marketing Strategy

Posted by Caty Zimmerman on Jul 14, 2021 2:58:00 PM

Do you know the kind of new patients you want to attract to your healthcare organization? We're not just talking about "people who need a primary care provider" or "people who need our medical product or service." We're talking about digging deeper and attracting the ideal patients for your in-house providers who will stay with your organization for years to come.

Buyer Persona + Buyer's Journey = Highly Targeted Content

Posted by Lindsey Bowshier on Sep 28, 2018 4:14:00 PM

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If you've ever tried talking with someone who doesn't seem to listen to you, you know how annoying it can be. You try to make a point, but they just run over it like a steamroller and talk about something that interests them.

Why is this so frustrating? Because, even if they don't mean to, these people send the message, "I only care about me. I don't care about you. You don't matter."

No one likes hearing this. Especially not potential clients--after all, why give money to someone who doesn't respect you? That's why it's so important to understand buyer personas and the buyer's journey--it helps you create content that tells customers, "We understand you, we value you and we have what you need."

Why Create Exclusionary or Negative Buyer Personas?

Posted by Lindsey Bowshier on Feb 28, 2018 9:31:00 AM

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Have you ever thought of the parallels between marketing your business and dating? They are more similar than you might think. Trying to find the right prospects to invest your marketing and sales efforts into can be a lot like finding love. And when you're looking for love (or creating buyer personas for your business), it's just as important to know your deal breakers as it is to know the characteristics you are attracted to. Let's break it down.

They're Just Not That Into You

Think back to your dating days (or, if you're still single, think about the current dating pool). You might have run into this one particular type of guy/girl. They had something that you really liked, but it always came with waaaaay too many red flags. Perhaps you even worked out a kind of checklist for this type:

Ask These Questions in Your Buyer Persona Interviews

Posted by Sarah Wai on May 18, 2017 9:22:00 AM

We talk a lot about Buyer Personas at Tribute Media because they're a critical factor in effective Inbound Marketing. But many of you may be asking: "How do I start researching and creating these personas from scratch?"

It all begins with asking the right questions. From there, you create your buyer personas, then you ask more questions and refine your personas.

Read on for the questions we recommend you ask in your initial interviews, as well as additional questions to refine your personas later, and finally, tips on how to utilize your personas.

Who is Your Buyer (Persona)?

Posted by Corey Smith on Mar 19, 2015 2:04:45 PM

Years ago I worked in the office equipment industry. The companies I worked for sold copiers and printers to businesses, organization, etc. During my tenure at my last copier company, HP rolled out a new copier line. They simply relabeled a line from Konica Minolta.

Our company decided to pick up this line and sell it.

It wasn't a very good copier line. Which is probably why the product line was scrapped after a short while.

I remember asking our rep, "Who is your target market?"

Back came the response, "We sell to small & medium business, departments in large businesses and large businesses."

"So," I said, "you sell to everyone?"