We talk a lot about Buyer Personas at Tribute Media because they're a critical factor in effective Inbound Marketing. But many of you may be asking: "How do I start researching and creating these personas from scratch?"
It all begins with asking the right questions. From there, you create your buyer personas, then you ask more questions and refine your personas.
Read on for the questions we recommend you ask in your initial interviews, as well as additional questions to refine your personas later, and finally, tips on how to utilize your personas.