Inbound Marketing Blog

There is Not ONE "First Page" of Google

Posted by Nikki Wardle on Jun 8, 2017 9:04:00 AM

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Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.

That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.

Understanding Conversion Rate Optimization

Posted by Corey Smith on May 26, 2017 2:12:00 PM

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For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.

What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.

Website Content: What Google Cares About

Posted by Nikki Wardle on Apr 28, 2017 9:52:00 AM

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You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible and relevant. Content that is relatable, thought-provoking and maybe elicits a bit of emotion. Content that speaks to the reader, not at the reader.

Sadly, a majority of the content companies produce on a daily basis is just not the quality content people will engage with. It’s dull, with very little substance and has a very me-me-me focus. It's no wonder fake news sites easily captured the majority of readers' attention. But that issue is another blog altogether.

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

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Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

Google vs Black Hatters: Don't Anger the Search Engine King

Posted by Sarah Wai on Aug 24, 2016 11:30:00 AM

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The search engine king, Google, is currently in the midst of one of the most noteworthy battles over search engine results. Google has always been able to dictate the results of their search engine via their many algorithms, but they also have the final say in who gets exposure in their search engine results page.

Or do they? If you haven't heard about the most recent debacle, you don't want to miss it.

In the past, most legal cases against Google's search results have been quickly dismissed. However, a recent case brought againt Google was not dismissed by a Florida judge. This is monumental in the world of Search Engine Optimization.

SEO Tactics Part 1: Submit Your Sitemap to Google

Posted by Sarah Wai on May 24, 2016 11:49:00 AM

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One of the first search engine optimization tactics you want to implement is to create a sitemap or submit your existing sitemap for your website to Google.A sitemap is a way to tell Google about the pages on your site that it might not otherwise be able to discover on its own.Google uses robots, or web crawlers, to scan the content of sites to index the information for use in its search results. Sitemaps that have been submitted to Google can make this process easier and can certainly help Google find pages that may not necessarily be linked to your homepage.

Marketing for Fools: How Google Made Hoaxes Market for Them

Posted by Sarah Wai on Apr 1, 2016 9:00:00 AM

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Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!

4 Spooky Black Hat Tactics to Avoid

Posted by Wally Narwhal on Oct 31, 2015 7:30:00 AM

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In the spirit of Halloween, we at Tribute Media want to tell you of a grisly tale that affects more websites on the Internet than you would believe. It’s known as “The Curse of Black Hat SEO” and it’s our take on some of the things you should be avoiding when performing search engine optimization to your website. SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed in the past few years. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.

Recovering from Google Penalties

Posted by Doug Collins on Jul 21, 2015 9:00:00 AM

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So you made a mistake. You cut the ground from under your own feet. You stirred up the hornet's nest. You barked up the wrong tree. Ok, that's the last idiom, I promise. But you did do something with your site that Google did not approve of, and now you are paying the consequences. You may feel like covering it up, pretending it never happened, or you may feel like you were simply trying to be as successful as possible, so you are not ashamed.

Guess what? In Google's eyes, the why doesn't matter.

They slapped your hand as it was in the cookie jar, and now your website is paying the price. There is a whole slew of reasons as to why Google may penalize your site. You can do a simple search to find out what some of them are. What we are talking about today, is how to recover.

Google Fu

Posted by Duncan Laney on Jul 8, 2015 9:00:00 AM

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With the Internet, we have gained a powerful tool for using and gathering information. The way we access information has changed as well. Especially with the explosive growth of smartphones. Our beloved handheld devices have put the Internet at our fingertips. Google has grown to be the most popular go-to search engine. Now that discussion you used to have between friends arguing back and forth on a contested point can be solved in seconds with a simple Google search to prove once and for all who is right.  Stories with great exaggerations, or useless random trivia can now be fact checked and proved or disproved immediately. We call this "Google Fu."