---
title: Tribute Media | Inbound Marketing Blog | Google
description: Google | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing.
---

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# Inbound Marketing Blog

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## [How to Deal with or Remove Fake Negative Google Reviews](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Feb 21, 2023, 12:00:00 PM

<https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews#comments-listing>

[![How to Deal with or Remove Fake Negative Google Reviews](https://www.tributemedia.com/hubfs/Images/Blog%20Images/google%20reviews.jpg)](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)

If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.

- [Read More](https://www.tributemedia.com/blog/how-to-deal-with-or-remove-fake-negative-google-reviews)

[Online Reviews](https://www.tributemedia.com/blog/topic/online-reviews)

[Google](https://www.tributemedia.com/blog/topic/google)

## [How to Track Your Google Ranking](https://www.tributemedia.com/blog/how-to-track-your-google-ranking)

 Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Feb 13, 2023, 12:13:53 PM

<https://www.tributemedia.com/blog/how-to-track-your-google-ranking#comments-listing>

[![How to Track Your Google Ranking](https://www.tributemedia.com/hubfs/data-tracking.png)](https://www.tributemedia.com/blog/how-to-track-your-google-ranking)

Ever been curious to know what position your website ranks with Google when people search keywords related to your industry? Hint: You won't get the answer by just googling it yourself. More on that in a moment.

- [Read More](https://www.tributemedia.com/blog/how-to-track-your-google-ranking)

[Google](https://www.tributemedia.com/blog/topic/google)

[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)

## [The Best Google SEO Tools for Web Marketing](https://www.tributemedia.com/blog/free-google-tools)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 17, 2023, 7:45:00 AM

<https://www.tributemedia.com/blog/free-google-tools#comments-listing>

[![The Best Google SEO Tools for Web Marketing](https://www.tributemedia.com/hubfs/web-marketing.jpg)](https://www.tributemedia.com/blog/free-google-tools)

The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out. 

- [Read More](https://www.tributemedia.com/blog/free-google-tools)

[Google](https://www.tributemedia.com/blog/topic/google)

[Business](https://www.tributemedia.com/blog/topic/business)

## [Understanding Google Algorithms and SEO](https://www.tributemedia.com/blog/google-algorithm-seo)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 13, 2023, 9:30:00 AM

<https://www.tributemedia.com/blog/google-algorithm-seo#comments-listing>

[![Understanding Google Algorithms and SEO](https://www.tributemedia.com/hubfs/search%20engine%20algorithm.jpg)](https://www.tributemedia.com/blog/google-algorithm-seo)

With more than 2 billion websites in the world and 2 trillion searches a year, Google has its work cut out for them when it comes to connecting users to the information they need. *How does it manage all of that?* With a complex set of algorithms, of course. 

Here's what you need to know about Google's search algorithms and how they impact [SEO](https://www.tributemedia.com/blog/how-to-choose-the-right-seo-company-what-questions-to-ask-them). 

- [Read More](https://www.tributemedia.com/blog/google-algorithm-seo)

[Google](https://www.tributemedia.com/blog/topic/google)

[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)

## [Understanding Google: What Really Matters to Google in 2023](https://www.tributemedia.com/blog/what-really-matters-to-google)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Jan 1, 2023, 9:00:00 AM

<https://www.tributemedia.com/blog/what-really-matters-to-google#comments-listing>

[![Understanding Google: What Really Matters to Google in 2023](https://www.tributemedia.com/hubfs/SEO%20lesson.jpg)](https://www.tributemedia.com/blog/what-really-matters-to-google)

Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work. 

- [Read More](https://www.tributemedia.com/blog/what-really-matters-to-google)

[Google](https://www.tributemedia.com/blog/topic/google)

[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)

## [Understanding Google's E-E-A-T and How it Affects SEO](https://www.tributemedia.com/blog/e-a-t-and-seo)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Dec 27, 2022, 8:30:00 AM

<https://www.tributemedia.com/blog/e-a-t-and-seo#comments-listing>

[![Understanding Google's E-E-A-T and How it Affects SEO](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Blog_Images/puzzle-pieces.jpg)](https://www.tributemedia.com/blog/e-a-t-and-seo)

If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content. 

- [Read More](https://www.tributemedia.com/blog/e-a-t-and-seo)

[Google](https://www.tributemedia.com/blog/topic/google)

[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)

## [Comparing Popular Website Grader Tools](https://www.tributemedia.com/blog/comparing-popular-website-grader-tools)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Nov 15, 2021, 10:47:00 AM

<https://www.tributemedia.com/blog/comparing-popular-website-grader-tools#comments-listing>

[![Comparing Popular Website Grader Tools](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Blog_Images/website%20grader.jpg)](https://www.tributemedia.com/blog/comparing-popular-website-grader-tools)

Website graders and [SEO](https://www.tributemedia.com/blog/day-to-day-seo)tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.

- [Read More](https://www.tributemedia.com/blog/comparing-popular-website-grader-tools)

[Google](https://www.tributemedia.com/blog/topic/google)

[Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization)

[Hubspot](https://www.tributemedia.com/blog/topic/hubspot)

## [How to Submit a Sitemap to Google (& Why You Should)](https://www.tributemedia.com/blog/submit-your-sitemap-google)

 Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Oct 13, 2021, 11:49:00 AM

<https://www.tributemedia.com/blog/submit-your-sitemap-google#comments-listing>

[![How to Submit a Sitemap to Google (& Why You Should)](https://www.tributemedia.com/hubfs/Blog_Images/navigate.jpg)](https://www.tributemedia.com/blog/submit-your-sitemap-google)

One of the first search engine optimization tactics you want to implement is to create a sitemap and then submit it to Google. Let's take a look at why you want to do that and how to submit it correctly. 

- [Read More](https://www.tributemedia.com/blog/submit-your-sitemap-google)

[Google](https://www.tributemedia.com/blog/topic/google)

[Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization)

## [Google My Business Optimization Tips](https://www.tributemedia.com/blog/optimizing-google-my-business-page)

 Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Aug 10, 2021, 12:33:16 PM

<https://www.tributemedia.com/blog/optimizing-google-my-business-page#comments-listing>

[![Google My Business Optimization Tips](https://www.tributemedia.com/hubfs/Images/Blog%20Images/gmb%20app.png)](https://www.tributemedia.com/blog/optimizing-google-my-business-page)

If you are a local business—usually meaning a brick and mortar shop or service provider with a physical location—you can benefit from claiming and updating your Google My Business Page. Google My Business profiles are almost like a second website—a second opportunity to show up in Google’s search results, yet too many businesses leave this opportunity on the table.

- [Read More](https://www.tributemedia.com/blog/optimizing-google-my-business-page)

[Online Reviews](https://www.tributemedia.com/blog/topic/online-reviews)

[Google](https://www.tributemedia.com/blog/topic/google)

## [Understanding Conversion Rate Optimization](https://www.tributemedia.com/blog/conversion-rate-optimization)

 Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Jun 16, 2021, 2:12:00 PM

<https://www.tributemedia.com/blog/conversion-rate-optimization#comments-listing>

[![Understanding Conversion Rate Optimization](https://www.tributemedia.com/hs-fs/file-2459966848-png/Blog_Images/Customer-IO-Free-To-Converted-Rate.png)](https://www.tributemedia.com/blog/conversion-rate-optimization)

For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.

What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.

- [Read More](https://www.tributemedia.com/blog/conversion-rate-optimization)

[Google](https://www.tributemedia.com/blog/topic/google)

[Marketing](https://www.tributemedia.com/blog/topic/marketing)

[Conversion Rate Optimization](https://www.tributemedia.com/blog/topic/conversion-rate-optimization)

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## We Have Ideas To Grow Your Business

There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.

The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business. 

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