Inbound Marketing Blog

Search or Display Ads: Which Paid Advertising Should You Use?

Posted by Nikki Wardle on Feb 18, 2019 8:48:00 AM

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Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.

As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.

The Power of Google Shopping Ads

Posted by Nikki Wardle on Jan 10, 2019 10:14:00 AM

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Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it generates 85% of all clicks on Google Ads.

How to Set Pay-Per-Click Budgets & Organize Campaigns

Posted by Nikki Wardle on Oct 18, 2018 9:22:05 AM

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Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.

What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?

It's easier than you think.

Hire the Pros - Get the Results

Posted by Nikki Wardle on Aug 22, 2018 5:26:12 PM

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When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign.

Oh, how times have changed.

In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, keyword match types, and bidding strategies, and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign.

Different Forms of Digital Advertising

Posted by Sarah Wai on Aug 9, 2018 4:26:00 PM

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The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Organizing Your PPC Campaign & Setting Budgets

Posted by Nikki Wardle on Jun 23, 2017 11:38:00 AM

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If you have had experience running a Pay Per Click campaign using Google’s platform AdWords, then you know how important it is to organize your campaign properly and allocate the right amount of your ad spend budget to each campaign. The execution and overall success of your advertising campaign will depend on each campaign's targeted locations, demographics, keywords, landing pages, and how all of those relate to each ad group and overall campaign.