--- title: Tribute Media | Inbound Marketing Blog | PPC description: PPC | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. ---             [Contact](https://www.tributemedia.com/contact) [Blog](https://www.tributemedia.com/blog) Support - Marketing - [Inbound Marketing](https://www.tributemedia.com/inbound-marketing) - [Search Engine Optimization](https://www.tributemedia.com/search-engine-optimization-seo) - [Content Marketing](https://www.tributemedia.com/content-marketing) - [Social Media Management](https://www.tributemedia.com/social-media-management) - [Digital Advertising](https://www.tributemedia.com/digital-advertising) - [Email Marketing](https://www.tributemedia.com/email-marketing) - Strategy - [HubSpot Strategy](https://www.tributemedia.com/hubspot-strategy-training) - [Web Development](https://www.tributemedia.com/web-development-consultation) - [Strategy Workshops](https://www.tributemedia.com/web-strategy-workshops) - [Branding for the Web](https://www.tributemedia.com/branding-web) - Development - [HubSpot CMS](https://www.tributemedia.com/hubspot) - [Drupal](https://www.tributemedia.com/drupal) - [Wordpress](https://www.tributemedia.com/wordpress) - [E-Commerce](https://www.tributemedia.com/ecommerce-solutions) - [Email Templates](https://www.tributemedia.com/email-template-development) - Design - [Website Design](https://www.tributemedia.com/websites) - [Social Media Design](https://www.tributemedia.com/social-media-design) - [Email Template Design](https://www.tributemedia.com/email-template-development) - [Graphic Design](https://www.tributemedia.com/concept-graphic-design) - [Digital Ad Design](https://www.tributemedia.com/digital-ad-design) - Tributey Stuff - [About Tribute Media](https://www.tributemedia.com/about-tribute-media) - [The Tribute Team](https://www.tributemedia.com/team) - [Project Gallery](https://www.tributemedia.com/portfolio) - [Case Studies](https://www.tributemedia.com/case-studies) - [Happy Clients](https://www.tributemedia.com/testimonials) ## Hi! How Can We Help? [General Inquiries](https://www.tributemedia.com/contact) [All Things Support](https://www.tributemedia.com/support) [Give Us A Call](tel:12084890123) # Inbound Marketing Blog ![share it](https://www.tributemedia.com/hubfs/TM%202020/share-it.svg) [![Share on Facebook](https://www.tributemedia.com/hubfs/TM%202020/facebook.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fppc%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.tributemedia.com/hubfs/TM%202020/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fppc%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.tributemedia.com/hubfs/TM%202020/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fppc%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fppc%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tribute%20Media%20%7C%20Inbound%20Marketing%20Blog%20%7C%20PPC) ## [SEO vs. PPC: Which Yields The Best Results?](https://www.tributemedia.com/blog/long-term-vs.-short-term-results-seo-vs.-ppc) Posted by [Emery Pearson](https://www.tributemedia.com/blog/author/emery-ross) on Dec 3, 2021, 9:00:00 AM [![SEO vs. PPC: Which Yields The Best Results?](https://www.tributemedia.com/hubfs/SEO%20vs.%20Adwords%20graphic.png)](https://www.tributemedia.com/blog/long-term-vs.-short-term-results-seo-vs.-ppc) The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, *it depends*. It depends on the company's goals, its budget, the market, and many other factors.  - [Read More](https://www.tributemedia.com/blog/long-term-vs.-short-term-results-seo-vs.-ppc) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [PPC](https://www.tributemedia.com/blog/topic/ppc) ## [Tribute Media Helps Women's Clinic Improve Organic Web Traffic by 8X](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jul 8, 2021, 12:00:20 PM [![Tribute Media Helps Women's Clinic Improve Organic Web Traffic by 8X](https://www.tributemedia.com/hubfs/case-studies-featured-image-oga.jpg)](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) In the Spring of 2018, the general manager of a local women's health clinic with three locations in the Treasure Valley (focused on obstetrics & pregnancy care, gynecology, and pre-menopausal medicine) reached out to our team at Tribute Media. He had been sitting in on meetings with the organization’s board of trustees where it was becoming more and more apparent in conversations that they weren’t staying competitive in their industry and needed to gain more traction finding new patients online.  - [Read More](https://www.tributemedia.com/blog/tribute-media-helps-healthcare-organization-improve-seo-by-8x) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [Marketing](https://www.tributemedia.com/blog/topic/marketing) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [Keywords](https://www.tributemedia.com/blog/topic/keywords) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) ## [Search or Display Ads: Which Paid Advertising Should You Use?](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Feb 18, 2019, 8:48:00 AM [![Search or Display Ads: Which Paid Advertising Should You Use?](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Search-vs-display.jpg)](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs. As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do. - [Read More](https://www.tributemedia.com/blog/which-to-use-search-or-display-paid-advertising) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Ads](https://www.tributemedia.com/blog/topic/google-ads) ## [Display Advertising 101](https://www.tributemedia.com/blog/display-advertising-101) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Feb 1, 2019, 2:02:00 PM [![Display Advertising 101](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Blog_Images/2019-02Paid-Display-Advertising.jpg)](https://www.tributemedia.com/blog/display-advertising-101) Display Advertising can be a powerful tactic to drive brand awareness for your company. With its ability to re-engage past customers and launch new products and services, it’s certainly come a long way. Out with those old neon signs, and in with the new [digital ads](https://www.tributemedia.com/digital-advertising-pillar).  - [Read More](https://www.tributemedia.com/blog/display-advertising-101) [Web Marketing](https://www.tributemedia.com/blog/topic/web-marketing) [Google](https://www.tributemedia.com/blog/topic/google) [PPC](https://www.tributemedia.com/blog/topic/ppc) ## [The Power of Google Shopping Ads](https://www.tributemedia.com/blog/the-power-of-shopping-ads) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jan 10, 2019, 10:14:00 AM [![The Power of Google Shopping Ads](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Google-shopping-Ads2-2019.jpg)](https://www.tributemedia.com/blog/the-power-of-shopping-ads) Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it [generates 85% of all clicks on Google Ads](https://www.digitalcommerce360.com/2018/03/16/google-shopping-ads-account-for-76-of-retail-search-ad-spending/). - [Read More](https://www.tributemedia.com/blog/the-power-of-shopping-ads) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Ads](https://www.tributemedia.com/blog/topic/google-ads) ## [Amazon Advertising vs. Google Ads](https://www.tributemedia.com/blog/new-kid-on-the-block-amazon-ads) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Nov 2, 2018, 12:14:50 PM [![Amazon Advertising vs. Google Ads](https://www.tributemedia.com/hubfs/2018%20Blog%20Images/Amazon-vs-Google.jpg)](https://www.tributemedia.com/blog/new-kid-on-the-block-amazon-ads) Amazon, that online bookstore that started in 1994, is now a formidable player in the [digital advertising](https://www.tributemedia.com/digital-advertising-pillar) world. How and when did this happen? - [Read More](https://www.tributemedia.com/blog/new-kid-on-the-block-amazon-ads) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Ads](https://www.tributemedia.com/blog/topic/google-ads) ## [How to Set Pay-Per-Click Budgets & Organize Campaigns](https://www.tributemedia.com/blog/pay-per-click-how-to-set-a-budget) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Oct 18, 2018, 9:22:05 AM [![How to Set Pay-Per-Click Budgets & Organize Campaigns](https://www.tributemedia.com/hubfs/Blog_Images/pay%20per%20click.jpg)](https://www.tributemedia.com/blog/pay-per-click-how-to-set-a-budget) Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like [Google,](https://ads.google.com) [Amazon](https://advertising.amazon.com/), or [Facebook](https://www.facebook.com/business), chances are, you don't have unlimited funds. What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns? It's easier than you think. - [Read More](https://www.tributemedia.com/blog/pay-per-click-how-to-set-a-budget) [PPC](https://www.tributemedia.com/blog/topic/ppc) [Google Adword](https://www.tributemedia.com/blog/topic/google-adword) ## [SEO and PPC Work Together To Improve Website Performance](https://www.tributemedia.com/blog/seo-and-ppc-working-together) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Sep 25, 2018, 11:19:05 AM [![SEO and PPC Work Together To Improve Website Performance](https://www.tributemedia.com/hubfs/Case%20Studies/seo-ppc.png)](https://www.tributemedia.com/blog/seo-and-ppc-working-together) > “It can be a challenge to convince clients that, in fact, Google has strategically married these two tactics to benefit people searching for products and services. It’s always great to when clients trust us enough to implement their PPC and SEO together.” > \- Nikki Wardle, Inbound Marketing Specialist - [Read More](https://www.tributemedia.com/blog/seo-and-ppc-working-together) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [PPC](https://www.tributemedia.com/blog/topic/ppc) ## [Hire the Pros - Get the Results](https://www.tributemedia.com/blog/hire-the-pros-get-the-results) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Aug 22, 2018, 5:26:12 PM [![Hire the Pros - Get the Results](https://www.tributemedia.com/hubfs/2018%20Blog%20Images/Google-ads-logo-vertical.jpg)](https://www.tributemedia.com/blog/hire-the-pros-get-the-results) ### ( When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign. *Oh, how times have changed.* In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, [keyword match types, and bidding strategies](https://www.youtube.com/watch?v=SZV_J92fY_I), and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign. - [Read More](https://www.tributemedia.com/blog/hire-the-pros-get-the-results) [PPC](https://www.tributemedia.com/blog/topic/ppc) ## [Different Forms of Digital Advertising](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Aug 9, 2018, 4:26:00 PM [![Different Forms of Digital Advertising](https://www.tributemedia.com/hubfs/2018%20Blog%20Images/digital%20advertising-1.jpg)](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences. - [Read More](https://www.tributemedia.com/blog/different-forms-of-digital-advertising) [Social Media](https://www.tributemedia.com/blog/topic/social-media) [Digital Advertising](https://www.tributemedia.com/blog/topic/digital-advertising) [PPC](https://www.tributemedia.com/blog/topic/ppc) [All posts](https://www.tributemedia.com/blog/all) [Next](https://www.tributemedia.com/blog/topic/ppc/page/2) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35) - Recent - Popular - Tags - [Social Media (69)](https://www.tributemedia.com/blog/topic/social-media) - [Search Engine Optimization (60)](https://www.tributemedia.com/blog/topic/search-engine-optimization) - [Web Design & Development (42)](https://www.tributemedia.com/blog/topic/web-design-development) - [Content Writing (38)](https://www.tributemedia.com/blog/topic/content-writing) - [Inbound Marketing (37)](https://www.tributemedia.com/blog/topic/inbound-marketing) - [Marketing (26)](https://www.tributemedia.com/blog/topic/marketing) - [Web Marketing (26)](https://www.tributemedia.com/blog/topic/web-marketing) - [Business (25)](https://www.tributemedia.com/blog/topic/business) - [Facebook (23)](https://www.tributemedia.com/blog/topic/facebook) - [Email Marketing (20)](https://www.tributemedia.com/blog/topic/email-marketing) - [Google (20)](https://www.tributemedia.com/blog/topic/google) - [Hubspot (17)](https://www.tributemedia.com/blog/topic/hubspot) - [PPC (16)](https://www.tributemedia.com/blog/topic/ppc) - [Blogging (15)](https://www.tributemedia.com/blog/topic/blogging) - [Website Optimization (15)](https://www.tributemedia.com/blog/topic/website-optimization) - [Customer Experience (14)](https://www.tributemedia.com/blog/topic/customer-experience) - [announcement (11)](https://www.tributemedia.com/blog/topic/announcement) - [Sales (9)](https://www.tributemedia.com/blog/topic/sales) - [Digital Advertising (8)](https://www.tributemedia.com/blog/topic/digital-advertising) - [Instagram (8)](https://www.tributemedia.com/blog/topic/instagram) - [Mobile Responsive (8)](https://www.tributemedia.com/blog/topic/mobile-responsive) - [Brand (7)](https://www.tributemedia.com/blog/topic/brand) - [Buyer Persona (7)](https://www.tributemedia.com/blog/topic/buyer-persona) - [Creativity (7)](https://www.tributemedia.com/blog/topic/creativity) - [Twitter (7)](https://www.tributemedia.com/blog/topic/twitter) - [Productivity (6)](https://www.tributemedia.com/blog/topic/productivity) - [Conversion Rate Optimization (5)](https://www.tributemedia.com/blog/topic/conversion-rate-optimization) - [Google Adword (5)](https://www.tributemedia.com/blog/topic/google-adword) - [Pinterest (5)](https://www.tributemedia.com/blog/topic/pinterest) - [Tech Support (5)](https://www.tributemedia.com/blog/topic/tech-support) - [Google Ads (4)](https://www.tributemedia.com/blog/topic/google-ads) - [Google Analytics (4)](https://www.tributemedia.com/blog/topic/google-analytics) - [Keywords (4)](https://www.tributemedia.com/blog/topic/keywords) - [LinkedIn (4)](https://www.tributemedia.com/blog/topic/linkedin) - [Online Reviews (4)](https://www.tributemedia.com/blog/topic/online-reviews) - [Reputation Management (4)](https://www.tributemedia.com/blog/topic/reputation-management) - [Web Strategy (4)](https://www.tributemedia.com/blog/topic/web-strategy) - [YouTube (4)](https://www.tributemedia.com/blog/topic/youtube) - [Links (3)](https://www.tributemedia.com/blog/topic/links) - [Copyright (2)](https://www.tributemedia.com/blog/topic/copyright) - [Drupal (2)](https://www.tributemedia.com/blog/topic/drupal) - [Ecommerce (2)](https://www.tributemedia.com/blog/topic/ecommerce) - [Workflows (1)](https://www.tributemedia.com/blog/topic/workflows) see all [Top](https://www.tributemedia.com/blog/topic/ppc#top) ## We Have Ideas To Grow Your Business There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless. The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [![GET STARTED NOW](https://no-cache.hubspot.com/cta/default/481308/97691340-6763-4557-a6b7-25bf50f35b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b) ©2024 Tribute Media (a Hawke Media Company) || 310.451.7295  136 E. 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Idaho Ave, Suite 100" }, "logo" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382", "maps" : "https://www.google.com/maps/place/136+E+Idaho+Ave,+Meridian,+ID+83642/@43.6113059,-116.392652,17z/data=!3m1!4b1!4m2!3m1!1s0x54ae53ede06e5d0b:0x4a48cd478b863e5", "name" : "Tribute Media", "telephone" : "Tribute Media", "url" : "https://www.tributemedia.com/" } ``` ```json { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.tributemedia.com/blog/topic/ppc" }, "headline": "Tribute Media | Inbound Marketing Blog", "image": { "@type": "ImageObject", "url": "", "width": "1240", "height": "480" }, "datePublished": "2022-08-25UTC8:38:58 PM", "dateModified": "2023-09-13UTC4:54:58 AM", "author": { "@type": "Person", "name": "" }, "publisher": { "@type": "LocalBusiness", "name": "Tribute Media", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382" } }, "description": "PPC | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. " } ```