Mobile commerce is an important aspect of sales, and consumers utilize it constantly (peep the rise of Amazon and other big online retailers).
Inbound Marketing Blog
If you’re a data nerd like me, then you know that one of the most frustrating things in marketing is to *not know information about the users browsing your site content.* Sure, you could sift through all the information that Google Analytics provide, but there’s got to be an easier way to get some quick insights about leads and users…
Cue Lionel Richie singing “Hello, is it me you’re looking for?” as a Hubspot Free Marketing Software banner pops up on your screen.
What’s this? Hubspot has software that does this? And it’s FREE?
For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.
What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.
If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.
If you could only have your website visitors accomplish one thing on your website, what would it be? Complete a sale? Perhaps subscribe to your newsletter? Like your page of Facebook? Regardless of your goal, it is vital that your website has one. Your goal can even just be to share specific information, whether it is about a new product or service or a current promotion that you are running. Whenever a customer completes one of these goals it is considered a conversion.