Inbound Marketing Blog

Understanding Conversion Rate Optimization

Posted by Corey Smith on May 26, 2017 2:12:00 PM

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For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.

What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.

Optimizing a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

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If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.

Guide Your Visitors

Posted by Wally Narwhal on Nov 12, 2013 2:59:00 PM

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how-to-set-goals
If you could only have your website visitors accomplish one thing on your website, what would it be? Complete a sale? Perhaps subscribe to your newsletter? Like your page of Facebook?  Regardless of your goal, it is vital that your website has one. Your goal can even just be to share specific information, whether it is about a new product or service or a current promotion that you are running. Whenever a customer completes one of these goals it is considered a conversion.