Inbound Marketing Blog

Effectively Moving Heart Hugger Clients Through the Buyers Journey

Posted by Sarah Wai on Jan 14, 2020 3:05:00 PM

At Tribute Media, we pride ourselves on our ability to be able to meet the web development and web marketing needs of B2B and B2C companies. General Cardiac Technology is one such company, and we want to tell you their story and the successes they have seen during their time as a client of Tribute Media.

Poole Family Farms: Lead Generation and Customer Retention

Posted by Sarah Wai on Jan 16, 2019 10:08:53 AM

Poole Family Farms is a small, four-generation family farm, joyfully bringing locally grown produce to communities in the Pacific Northwest. They provide high-quality produce, direct from the farm, at bulk rate pricing.

The Poole family offers an opportunity for “You-Pick Cherries” right from the Poole Family Farm property in Hood River, Oregon, as well as deliveries of a variety of fresh produce from their farm and from other Oregon family farms, to Portland, Newport, Corvallis, and beyond (12+ locations).

What is A/B Testing and How Can I Benefit?

Posted by Sarah Wai on Nov 16, 2016 2:08:01 PM

If you are looking for a way to test the effectiveness of your marketing efforts, A/B testing (or split testing) is the way to go. A/B testing can be used with emails, web pages, calls-to-action (CTAs), etc. Essentially, you take one copy of a marketing material, and you tweak it enough to create two versions. You then experiment at random with users (or target specific user segments) to find which version they engage with the most or which variation performs better for a specified conversion goal.

How to Optimize a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

Your landing page is one of the most important aspects of your online advertising campaign. It's where potential customers will land after clicking on your ad, and it's your chance to make a good first impression and convince them to take action.

But if your landing page is poorly designed or optimized, you're likely to lose out on potential customers. That's why it's important to take the time to optimize your landing pages for conversion.