No industry is untouched by the current situation with Covid-19, which means most businesses are rethinking their approach to marketing and sales. For many, this change has prompted an interest in Search Engine Optimization, or SEO.
Inbound Marketing Blog
Affiliate websites are often described as "passive income" opportunities, but anyone who has run an affiliate site knows it's far from passive. In the early days of affiliate marketing, markets were less saturated, fewer sites were going after the same niche, and many site owners were able to add content, include affiliate links, and set it and forget it.
In SEO forums, blog posts, and comment sections across the web, there are mixed opinions about bad backlinks. Many times, folks recommend not worrying about backlinks, and even Google has said that most sites do not even have toxic backlinks.
As you think about web marketing, there are some key considerations for your online presence.
Here are the top 10 things that I think you should make sure that your website design and marketing strategy includes. If your web developer can't provide all of these things... make sure that you find one who can.
In October, Google announced one of the more exciting (or terrifying, depending on who you ask) updates in recent Search Engine history: BERT.
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.
You know what’s a big deal?
Google.
We're all at the mercy of Google. You know this by now.
As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content are influenced by what Google tells us that internet users are looking for. Basically, Google dominates the way we use the internet.
Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).
