Inbound Marketing Blog

SEO For Affiliate Sites: Where to Start

Posted by Emery Ross on Mar 16, 2020 10:30:00 AM

0 Comments

Affiliate websites are often described as "passive income" opportunities, but anyone who has run an affiliate site knows it's far from passive. In the early days of affiliate marketing, markets were less saturated, fewer sites were going after the same niche, and many site owners were able to add content, include affiliate links, and set it and forget it. 

3 Helpful Tools to Monitor Website Users and Collect Data

Posted by Sarah Wai on Nov 4, 2019 10:30:00 AM

0 Comments

If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.

Google Cares About Topics Over Keywords

Posted by Sarah Wai on Oct 24, 2019 10:37:00 AM

0 Comments

Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via  desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.

Optimize Page Titles to Increase Your Google Rankings

Posted by Lindsey Bowshier on Oct 15, 2019 10:30:00 AM

0 Comments

You know what’s a big deal?

Google.

We're all at the mercy of Google. You know this by now.

As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content are influenced by what Google tells us that internet users are looking for. Basically, Google dominates the way we use the internet.

Reaping the SEO Benefits of Pillar Content

Posted by Sarah Wai on Oct 14, 2019 3:16:39 PM

0 Comments

Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).