Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).
Inbound Marketing Blog
You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible, and relevant. Google wants content that speaks to the reader, not at the reader; and believe me when I say they know the difference. Google's algorithms are so much more advanced than they were even a couple of years ago.
It seems like every other day I’m getting an email about why link building is dead or a new strategy on how to do link building. I’ll admit, I don’t read about 90% of those emails (mostly because they’re from questionable sources). But every now and then, an email will have a catchy, humorous, or interesting subject line that beckons me to open. Most of the time, the email or link in the email is to hire that company to do link building. Slightly ironic considering we do that ourselves at Tribute Media, but also making their email irrelevant to me since I don’t need those services. But I’m getting ahead of myself. Let’s take a step back.
Way back in the ’80s, if you wanted to go check out a new restaurant or hair salon, you had to pull out the phone book and look up the business’ address. If you were lucky, you knew the general area where the business was. If not, you had to get out a map or call and get street by street directions to write down. Then, of course, if the business was closed for renovations or due to a holiday, there was no way you would know until you drove up to the location. I lived it, and yes, it was rough.
Wow, it’s been quite a year for businesses in every industry to keep up with all the changes in Google’s search algorithm. Instead of a single 2018 massive update from Google, it has been a constant barrage of changes throughout the entire year. Google has done an excellent job of keeping everyone on their toes.
Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing.
Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects.
Keywords: they have been prizes to be won by Google, Bing, and other search engines since the mid-nineties. So after twenty-plus years of focusing our search engine optimization efforts around a short list of keywords to work on and rank for, we say goodbye to this practice and usher in the new world of topics.