Inbound Marketing Blog

11 Essential SEO Tasks for New Businesses

Posted by Caty Zimmerman on May 4, 2023 9:14:00 AM

Search engine optimization (SEO) is crucial for businesses that want to improve their online visibility, attract more traffic, and ultimately drive more revenue. However, SEO is not a one-time effort, and it requires ongoing attention and effort to maintain and improve search engine rankings. In this blog post, we will explore the essential SEO tasks that businesses should be doing on a monthly and quarterly basis to stay ahead of the competition and achieve their online marketing goals.

Top 5 SEO Mistakes Small Business Owners Make (and How to Fix Them)

Posted by Caty Zimmerman on Apr 6, 2023 8:42:00 AM

For small businesses, having a strong online presence is critical to driving sales and revenue. This is where Search Engine Optimization (SEO) comes in - it's a vital component that cannot be ignored. However, many small business owners still make common SEO mistakes that can hinder their online visibility and ultimately hurt their bottom line.

Let's take a look at the top 5 SEO mistakes and how to fix them so that your small business can thrive online.

AI And SEO: What Does The Future Hold?

Posted by Alicia Quilantan on Apr 4, 2023 7:45:00 AM

While AI has been around in various forms for a few years now, it has taken over the media since ChatGPT created a frenzy and Microsoft announced it was partnering with Open AI for search. There has been a lot of concern about whether AI is going to replace humans in the content creation space, and I don’t buy into the hype. I think AI is going to be our largest resource—and I'll tell you why. 

A Comprehensive Guide to Rebuilding Your Website with Enhanced SEO Performance

Posted by Caty Zimmerman on Mar 22, 2023 8:43:00 AM

Rebuilding your website can be an exhilarating journey, offering opportunities to revitalize your brand and enhance user experience. However, it also demands substantial investments of time and resources. To ensure long-term success, it's crucial to optimize your website for search engines through a well-executed SEO strategy. In this article, we'll provide you with a step-by-step roadmap to successfully rebuild your website while maximizing its SEO potential.

Local SEO: What Is It and Why Should You Care?

Posted by Alicia Quilantan on Mar 14, 2023 12:40:00 PM

Local search is essential for service-based industries with clients in the same area. We all want to be included in local search queries related to our industries—for instance, for our client, Naylor's Auto Repair, that would be [auto mechanic near me]. By creating and optimizing your Google My Business listing and your website content for your local audience, you can improve your site’s local visibility.  

3 Helpful Tools to Monitor Website Users and Collect Data

Posted by Alicia Quilantan on Feb 8, 2023 10:30:00 AM

If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.