Inbound Marketing Blog

Improve your ARCHITECTURE OR ENGINEERING FIRM's Web Presence

Posted by McKenna Praest on Aug 30, 2018 8:31:00 AM

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Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing.

Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects.

5 Tips for Content Planning with Topic Clustering

Posted by Jessica Fender on May 14, 2018 11:29:00 AM

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Thanks to our guest contributor Jessica Fender of Online Writers Rating.

Search Engine Optimization (SEO) patterns have changed over the years. Regardless of whether you are a content creator or a planner, these things affect your everyday work. The latest trend to hit global search engines is the inclusion of “topic clustering” as a means to fight mechanical keyword optimization.

It’s no longer enough to simply abide by the logical rules of search engines – your content needs to have relevance and meaning. But how do we define topic clustering and how can we effortlessly implement it into already defined content planning strategies? Let’s take a look at some useful tips that can help you increase your ranking and traffic in no time at all.

What Can Google Analytics Do for Me

Posted by Nikki Wardle on Jan 26, 2018 11:56:00 AM

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As long as there have been websites on the internet, there have been people surprised that they can't just put up a website and immediately have visitors flock to their URL. 

Building a website is just a first step. Now, you must appease the search engine gods so that your super awesome site can be on page one of the SERPs (Search Engine Results Page) when users are looking for your product or service.

So how does one go about getting such data?

Google Analytics, of course.

Use SEO and PPC Together to Dominate

Posted by Nikki Wardle on Jan 17, 2018 2:38:00 PM

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 "Should my business be using Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?" I get that question all the time. And of course, my answer is, "It depends. What are your goals?"

What? You mean it's not a straight "yes" or "no." Of course not. The answer is significantly dependent on what your company goals are. Are you selling a new product or service? Is there a great deal of education involved in purchasing your product or service? Is there a significant barrier to entry for your product? Are you well-known in your industry? These are just a few of the questions you need to answer before looking at PPC or SEO.

Organizing Your PPC Campaign & Setting Budgets

Posted by Nikki Wardle on Jun 23, 2017 11:38:00 AM

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If you have had experience running a Pay Per Click campaign using Google’s platform AdWords, then you know how important it is to organize your campaign properly and allocate the right amount of your ad spend budget to each campaign. The execution and overall success of your advertising campaign will depend on each campaign's targeted locations, demographics, keywords, landing pages, and how all of those relate to each adgroup and overall campaign.

There is Not ONE "First Page" of Google

Posted by Nikki Wardle on Jun 8, 2017 9:04:00 AM

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Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.

That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.

What’s the Deal with Duplicate Content?

Posted by Nikki Wardle on May 10, 2017 4:40:00 PM

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When people talk about duplicate website content, they're referring to when the same content shows up on more than one page of your website or when you use content on your website that can be found on other sites on the web. This includes, but is not limited to: