Inbound Marketing Blog

Sarah Wai Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration. Holds HubSpot Certifications in Inbound Marketing, Social Media Marketing, Email Marketing, and Contextual Marketing.

Why Your Law Firm Should Hire a Digital Marketing Company

Posted by Sarah Wai on Aug 12, 2021 12:13:30 PM

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I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

Twitter Basics: How Businesses Use it Right

Posted by Sarah Wai on Jul 15, 2021 1:34:00 PM

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Once, I was sitting in on a marketing class, listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

June 2021 Social Media Snapshot

Posted by Sarah Wai on Jul 6, 2021 11:00:00 AM

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Welcome to our June edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at what happened in June, including:

4 Ways To Increase Your Healthcare Company's Online Presence

Posted by Sarah Wai on Jun 14, 2021 8:21:06 AM

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Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!

Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!

May 2021 Social Media Snapshot

Posted by Sarah Wai on Jun 7, 2021 11:41:37 AM

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Welcome to our May edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new social media monetization options and social media platform updates that happened in May.

How to Attract New Patients to Your Healthcare Organization with Buyer Personas

Posted by Sarah Wai on May 12, 2021 2:58:00 PM

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Do you know the kind of new patients you want to attract to your healthcare organization? We're not just talking about "people who need a primary care provider" or "people who need our medical product or service." We're talking about digging deeper and attracting the ideal patients for your in-house providers who will stay with your organization for years to come.

April 2021 Social Media Snapshot

Posted by Sarah Wai on Apr 26, 2021 8:00:00 AM

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Welcome to our April edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at all of the updates and new tools that various social media platforms have released- some of which we are very excited about!

March 2021 Social Media Snapshot

Posted by Sarah Wai on Mar 31, 2021 12:18:15 PM

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Welcome to our March edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new features on various social media platforms and why Clubhouse may just be a passing social media fad.

February 2021 Social Media Snapshot: Tools, Trends, and Enhancements

Posted by Sarah Wai on Mar 3, 2021 12:53:41 PM

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Welcome to our February edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new LinkedIn tools for company pages, newly released data on social media trends, enhancements that have been made to protect social media users on different platforms, and why you shouldn't rule Pinterest out of your social media marketing strategy if you are a business-to-consumer (B2C) company.