Inbound Marketing Blog

Web marketing services are more essential than ever for businesses right now. With the markets crashing and businesses closing their physical doors left and right, having an online presence is the only thing that will keep businesses generating revenue. Before the Coronavirus pandemic made its entrance, roughly 80% of business focus was on brick-and-mortar efforts and (if a company was mindful of this digital age) roughly 20% of their business efforts were spent on digital advertising and web marketing. So, what happens now that brick-and-mortar businesses have to close their doors? How do they keep employees employed and continue to see cash flow?

When I started working remotely a few years ago, I thought I had a good idea of what I was getting myself into- but man, was it a shock. Many professionals who have made this switch cold-turkey like I did understand what I’m talking about. Going from face-to-face interactions and working in a cubicle daily, to suddenly having the freedom to work from anywhere, without your coworkers in your immediate circle, is a shock, among so many other changes you experience.

I’ve learned a lot in my time as a remote professional and have learned to set myself up for success. If you are new to remote work, are considering it, or you’ve been doing it for a while but don’t feel your rhythm is sufficient, this blog is for you. I want to impart the things I’ve learned along the way to help you set yourself up for success.

When we talk about algorithms, it's usually in the context of the factors you need to consider for ranking in the search engines. But did you know that email also has algorithms that determine whether or not you get into someone's email inbox? Say you write an email to send to many of your leads. You've drafted (what you think) is an incredibly persuasive email--perhaps one of the best you've ever written. You send it out, excitedly anticipating a great response to it. A few days go by, and you haven't gotten a single response.

What happened? Did anyone get it? Did they read it if they did get it? Are they upset that I sent that email?

It can be hard not to take the lack of response personally.

If you have HubSpot software, you're able to see this kind of info after an email has been sent out. You'll see exactly who opened, who clicked through, who didn't receive it and why, as well as additional helpful information. If you don't have access to that kind of info (because you don't utilize software that provides it), you're just left guessing at what happened, and that can be unnerving.

Whether or not you have access to these kinds of analytics, there are a few things that are important to know when it comes to sending emails and how to conquer email algorithms.

Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.

Marketing has always had concepts that remain relevant throughout the years, but it's also constantly changing as technology advances and buyer shopping habits and methods change. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to see conversions. 

If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.

Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via  desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.

With a social media platform for every niche, just about everyone is on social media in some form or another these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your buyer personas and honing in on your best prospects. (If you're not sure who your buyer personas are, you can use our Buyer Persona Worksheets to figure that out first!)

Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).