I first used my mobile phone to browse the internet back in 2005 and didn’t really like it because it was slow and the websites didn’t look good on my little phone. They simply were not optimized for web traffic.
Inbound Marketing Blog
Too often, business owners believe that if they create a website and put it on the world wide web, that customers will start flooding in.
This is usually not the case.
Sadly, some people get discouraged and give up on making their website a tool for converting visitors into leads and even customers. Others (namely you, because why else are you doing research) embrace the opportunity to make changes to their website to create a lead generating machine.
Where does one start to turn their website into the 24/7 sales person they know it can be?
At Tribute Media, we know mobile commerce is an important aspect of sales, and the consumer knows it because they utilize it constantly (who else buys all those romance novels and new shoes).
The real question is: Do YOU know this?
Web presence is not just about being visible on a computer. As of 2015, according to Statistica, worldwide mobile phone internet user penetration was 52.7 percent. That number is even higher in the United States- one of the most technologically advanced countries in the world. In 2015, B2C mobile commerce sales in the U.S. reached 83.93 billion dollars.
So, you have a perfectly good website. It looks great, functions like you need it to, why go through the extra effort of making it responsive for mobile devices? Well, let me hit you with some numbers: 1.2 billion people across the globe access the internet and an outstanding 80% of those web surfers have a smartphone. Now that your attention is piqued, allow me to explain some of the reasons why making your site mobile isn’t a luxury but a necessity.
In 2015, Statistica predicted that in 2016 smartphone users in the United States would reach 207.2 million. And Techcrunch predicts that there will be 6.1 billion smart phone contracts by 2020. It’s clear that smartphones are not just another screen. They bring a whole new world of possibilities and changes in the marketing industry. With that, companies need to actively develop a plan for marketing on mobile platforms. If this is not at the forefront of your planning, then your marketing team should look into making changes that reflect the changes in online behavior.
We are constantly hearing that the best way to reach Millennials is through media. While this is true, there isn't a cookie-cutter mold to go by to reach them. Many companies assume that simply showing up on social media platforms and popular apps is enough. This is just not the case. There is strategy involved, and this requires knowing how Millennials tick.
Google has had many updates in the last few years, and they've always caused a stir. So what's the big deal about this one? Google wants to help mobile users have a better experience, especially given the fact that around 60 percent of searches are being done on mobile devices. In order to do this, Google is playing favorites with mobile-friendly websites.
It was only a few years ago that I thought that mobile use of the web would require very little consideration. When the first iPhone was introduced, the ability to pinch and zoom made it possible to use the small screen to see elements on the page without difficulty.
With Google's algorithm updates in April 2015, mobile responsive is more than just a thing. It's critical to the success of your website in mobile search. You can't expect to be successful in your search engine optimization efforts without having a mobile friendly site.
I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.
There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.
A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.