Inbound Marketing Blog

How Your Company's Focus on a Primary Objective Contributes to Success

Posted by Corey Smith on Apr 5, 2019 3:46:00 PM

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When I look at the successes and failures in business, I think I have found consistency between them.

The successful businesses remember their primary objective and the businesses that fail have forgotten what they are working for. Their efforts are misplaced because they forgot the reasoning and goals behind their efforts.

Let's put a practical example with this concept.

The Best Ideas to Use Your Website as a PR Tool

Posted by Wendy Dessler on Mar 28, 2017 8:34:00 AM

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The public relations business is always changing and evolving.

Not that long ago, experienced PR firms focused their efforts on television and print media. Using websites to reach a broader audience was barely a thought when the Internet was in its infancy.

Things have changed dramatically. Print media is on a downward trend – although it’s still a valuable PR tool – and reaching a wider audience through social and digital media has taken off like a rocket.

Unfortunately, just having a website to promote your brand isn’t going to be enough. Across the world, there are millions of companies vying to gain online attention, and possibly thousands of companies directly competing against you in your industry or an adjacent one.

How do you turn your website into an effective PR tool?

Remember Vin Fiz? A 100 Year-Old Lesson in Brands & Web Marketing

Posted by Corey Smith on Sep 15, 2016 9:15:00 AM

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In 1911, newspaper publisher William Randolph Hurst made an offer of $50,000 to the first person who could fly a plane from New York to LA in under 30 consecutive days. Calbraith "Cal" Perry Rogers took up the challenge.

Of course, Cal didn't have any money. He had the plane, but in the "good ole days" an airplane required a very large support crew. So, he started talking to businesses about possible sponsorship and was able to secure a sponsorship from Amour and Company for the 1911 Wright Flyer. The company had created a new grape soft drink and wanted to get the word out.

The Vin Fiz Flyer was born. Emblazoned with the logo for Vin Fiz and messages of "Drink Vin Fiz" and "Ideal Grape Drink," Cal began his journey across North America from Sheepshead Bay, New York on September 17, 1911. Not to be outdone, all of the support train cars, paid for by Armour and Company, also sported messages of "Drink Vin Fiz."

Of course, none of this changed the fact that the grape soda advertised as the "Sparkling Grape Drink" did not even come close to living up to its purported luster.

Consider This: Instagram

Posted by Doug Collins on Jul 29, 2015 10:14:00 AM

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It doesn't feel like too long ago when Instagram was relatively unknown, and you could hear kids talking about this app where you can share photos with other people.

Just 9 months ago Instagram announced they had 200 million users; since then, they went up another 100 million. Instagram is growing, and it's a fantastic way to embrace the more visual part of branding and promoting.

Don't Get Branded

Posted by Doug Collins on Jun 17, 2015 8:07:00 AM

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You've finally done it; you finally have all the matching electronics from your beloved tech company. You've imagined this perfect world where your phone shares well with your tablet, laptop, and desktop. You think of the beautiful symmetry involved in seamlessly taking a document from your desktop to your phone while you are on the go and then dream of yourself laughing and smiling because nothing ever goes wrong with your technology.

I Wanna Know You

Posted by Hannah Lacy on May 26, 2015 6:00:00 AM

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At Tribute Media, you may have noticed that we have a slew of different authors writing blogs for us. I happen to write the Tuesday Tips, and so they have Tribute Media's brand with a little dash of Hannah. Is this a good thing, or a bad thing?

How to Use Your Website as a Branding Tool

Posted by Corey Smith on Jul 17, 2013 11:54:00 AM

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Having a strong brand to back up your business is an essential tool in becoming recognizable, differentiated, and consistent as a company. Put simply, your company’s brand is the image and feelings you convey to your customers. It’s a way to tell potential customers all about your company, your culture, and how you go about accomplishing your goals. Some brands are highly recognizable and visible throughout the globe while other brands are more obscure and aren’t as well received by the community. Whatever the case is for your company, there are many different ways to communicate your brand to the world.