The Tribute Team
Corey SmithFounder & Digital Marketing Strategist
Corey started Tribute Media in 2007. Prior to that, he worked in the office equipment industry for 8 years, served as a Color Systems Specialist for Canon USA and taught graphic design for the Web at the University of Utah. He holds a B.A. in Information Technology and a Master’s degree in Business Administration from the University of Phoenix.
A bit of an autodidact, Corey taught himself how to make graphics on his Mac when he was 21. IKON Office Solution was so impressed by his skills that they hired him to run their graphics department in Salt Lake City.
Over the years, Corey has worked to share his knowledge and talents with others. "I figure that a talent that can’t be shared isn’t a talent worth having," he said. He is the author of two books, Do It Right: A CEO’s Guide to Web Strategy and Tweet It Right: A CEO’s Guide to Twitter.
Corey lives in Meridian with his wife Jen and five children. "Yeah… a full house."
Jillian FraDirector of Operations
Jillian moved from Connecticut to Boise in 2002. Prior to joining the Tribute team, she worked as an executive assistant and owned (and sold) an Errand and Concierge business. In her own words, "Everything I have done has been centered around taking care of people and making sure things get done." That is what Jillian loves about her career!
Jillian served as Project Manager before moving up to her current position as Director of Operations. She loves working at Tribute Media because of the people and the fun-loving but professional office culture. She’s also grateful for the chance to contribute directly to the company’s growth and work her way up to Partner.
Outside of work, Jillian enjoys cooking, entertaining, organizing everything, making lists and spending time with her husband Will and their two super cute daughters, Lily and Emma.
Lindsey BowshierDirector of Web Strategy
Lindsey holds a B.A. in English and Communication with an emphasis in Journalism. Originally from the San Francisco Bay Area, she worked at Sam Goody (when that was still a thing), wrote for and managed a few publications, and ran her own copywriting and content marketing business before joining the Tribute team.
Lindsey appreciates the less-than-a-mile commute that living in Meridian allows and loves Tribute Media because "sometimes my cheeks hurt from smiling and laughing so much at work. No, seriously. It’s true."
Outside of work, Lindsey participates in a "super-cool-not-at-all-nerdy" writing group. Her favorite writer is Dorothy Parker, and her bucket list items include writing a '90s nostalgia book and seeing En Vogue live ("I might have to add ’build time machine’ to accomplish the latter."). Her proudest accomplishment is creating a human child and managing to keep him alive. “He is in middle school now and pretty hilarious. Go me!"
Sloane BellanteDirector of Sales
Sloane brings tremendous sales expertise to the Tribute team. Originally from Connecticut, she holds a master's degree in business management and has worked in sales and management positions for more than 15 years.
Sloane’s C.V. includes a considerable amount of experience in the healthcare industry. Her proudest accomplishments include owning the Connecticut-based business Sleep Solutions from October 2006 to January 2015 - a company offering treatment and medical supplies to people suffering from sleep-related breathing disorders. She also managed several operating centers for a national home respiratory care provider which grossed millions of dollars annually.
She loves the Boise-Meridian area because it's clean, safe, family oriented and there is always something fun and exciting to do.
In her spare time, Sloane enjoys yoga, being outdoors and spending time with her husband Vinnie and their two boys, Rocco and River. She loves to travel—two places she'd like to visit next are Yellowstone National Park and Oregon coast ("But there is so much more to explore, right here in our backyard.")
Nikki WardleInbound Marketing Specialist
An Idaho native, Nikki holds a degree in Marketing from BSU. She started working for Tribute Media in late 2014 and has become an invaluable member of our team.
Favorite thing about working at Tribute Media: "I love the people that work here. Everyone has a great sense of humor!"
Favorite thing about Idaho: "I love that the mountains are so close. Spending time by a lake in McCall or Cascade in the summer is one of my most favorite things."
Proudest accomplishments: "As a mother, I have to say
mykids. As a working professional, learning the basics of PHP."
Favorite version of David Bowie: "Labyrinth"
Favorite Muppet: "Elmo."
Biggest guilty pleasure: "Wine!"
Don ElliottArt Director & Strategist
Don grew up in the Seattle area before moving with his family to Boise as a teenager. He holds a degree in Multimedia and Web Design from the Art Institute of Seattle and has worked in web design for almost two decades.
He describes his duties in the following way: "I sit in on a project from the very beginning to help set a strategic direction in terms of design and functionality. My job is to take a client’s challenges, vision, and goals and help direct our team into coming up with a web-based solution that gets the job done."
Don enjoys working at Tribute Media for the chances to solve problems and to "see what you can create when you’re surrounded by people who are so good at what they do." He enjoys living in Idaho because it has four seasons as opposed to "just the one-year-long season where it rains."
Proudest Accomplishment: "I’m kind of funny-looking, but somehow, I managed to help create the three most adorable children to ever walk the face of this earth."
Favorite Muppet: "I love Beaker. In my opinion, he is the most articulate Muppet and he has one heck of a work ethic."
Born and raised in Boise, Steve holds a B.S. in IT and Software Engineering. He ran his own construction company before the 2008 market crash forced him to close it.
Steve enjoys working at Tribute Media because of its relaxed atmosphere and supportive office culture. He has been married for over 20 years and is the proud father of two children, Brenden and Baylee.
Favorite things about the Boise/Meridian area: "Four seasons, close to the mountains, all that is good about city life without many of the bad things that usually come along with it."
Dream place to live: "Somewhere in the mountains. It’s always quiet, and I love the fresh air. Would love to have a log cabin somewhere near Garden Valley or Crouch with some waterfront property."
Caty SmartAccount Manager
Caty has a degree in Psychology from Florida State University. Her passion and knowledge for helping businesses succeed has lead to her position as the Account Manager with Tribute Media. If you were to ask her, she’d tell you "Understanding the buyer’s journey is one of the most important keys to business success."
As the client strategist and main point of contact for Tribute Media clients, Caty is in charge of managing client relationships and client expectations. Caty has a strong background in creating marketing strategies, auditing websites, email marketing, social media, and building web content focused on turning leads into customers.
Sarah (Wagar) WaiInbound Marketing Specialist
An Oregon native, Sarah went to college at Oregon State University, where she graduated with a B.S. in Media Communications. During her time in college, she interned as a marketer for The Columbia Gorge Pregnancy Resource Centers, where she derived a passion to use her media and marketing experience for the success of others.
Her thoughts on being part of the Tribute team: “The people, by far, are one of the best aspects of working at Tribute Media. They are friendly, funny, and so helpful. The teamwork and sense of camaraderie are refreshing.
Biggest guilty pleasure: “Curling up on the couch with a cup of coffee and watching Gilmore Girls. It never gets old."
Jen CallAdministrative Assistant
Born and raised in Idaho Falls, Jen moved to Boise in 2011 for college. She holds a BS in Christian Ministry with an emphasis in Music and Worship Ministry from Boise Bible College. Before she joined the Tribute team, she worked in a wide range of fields, including administrative support, volunteer coordination, habilitative support and developmental therapy (with a few gigs crafting coffee tucked in too).
Jen loves the Boise-Meridian area for its local coffee shops, its friendly residents and the Treefort Music Fest. Her bucket list items include writing and recording a full-length album and going on an “epic, summer-long road trip.” Her biggest guilty pleasure is watching Gossip Girl in her spare time.
McKenna PraestBusiness Development
McKenna is a Boise native who attended Boise State University and earned a bachelor’s degree in marketing. McKenna is actually the first person in her family to attend and graduate from college. Never wanting to take for granted this major accomplishment, she made the most of her college experience at BSU, studying abroad in Spain for 6 months and exploring much of Europe.
While someday she would love to visit Bali, Indonesia, for right now, McKenna is content with all the skiing and mountain bike adventures available right in her own backyard.
McKenna’s favorite album is “Dream Your Life Away” by Vance Joy. “After I heard the song ‘Riptide,’ I was instantly hooked.”
Wally NarwhalMascot & Unicorn of the Sea
Wally appeared at Tribute Media not long after we opened for business back in 2007. Admittedly, we weren’t sure at first if he’d make a good fit—how could he type with those fins?—but he quickly won us over with his spunky attitude and can-do spirit. He shows us everyday why the narwhal is called the “unicorn of the sea” (but don’t tell him we said so—a while back, he kept pestering Corey to give him a plaque with that inscribed on it).
Wally likes making his Tribute Media coworkers laugh. He stays active on social media: His Twitter page has over 1,000 followers. Outside of work, he enjoys deep sea diving and travelling. His favorite locations include the San Francisco bay area and the Arctic Circle (guess he doesn’t mind the cold weather).