How Your Non-Profit Could be Increasing Donations Through HubSpot
Posted by Caty Smart on Aug 26, 2021 1:33:00 PM
HubSpot has a ton of bells and whistles which makes it a fantastic sales and marketing tool for any non-profit. But how can this CRM powerhouse help to increase your nonprofit organization's monthly and annual donations? Here are three big ways you can boost your non-profit funding using HubSpot:
1. Generate INBOUND Leads
Lead generation can take a lot of time and effort, especially when you have to get out there to find the new donors the old-fashioned way. However, HubSpot is here to prevent that burnout! So let’s discuss some nifty HubSpot tools to get those leads rolling in.
Utilizing HubSpot Forms to Turn Website Visitors into Leads
If someone visits your website but doesn’t leave contact info, were they ever there? The short answer is no. It’s nice to see that your site is getting traffic, but we need to turn those visitors into leads.
An easy way to automate the entire visitor-to-lead process is by adding a HubSpot Form to your website. Forms can be displayed as a pop-up, a landing page, or an embedded interactable on your site, and they collect contact information from those who are gracious enough to leave it. You can even create a “thank you” landing page with more information on how to stay connected, an automated follow-up email that thanks them for their interest in your cause, and more.
Even better? Once a website visitor submits a form, you're able to track their activity on your website to identify which pages they've viewed. This can be a nifty tool for your donations team to reference before reaching out so they can walk into a conversation fully prepared.
Using HubSpot to Schedule Out Your Social Media Posts for Automated Brand Engagement
One of the best ways to generate brand awareness and new leads is developing and maintaining a solid social media presence, which draws people to your website. After all, you need a few flowers to attract some bees, amiright?
HubSpot helps you to avoid that too-many-tabs fatigue of swapping between several different social media and analytics platforms just to get your content out there. Instead, schedule your posts, publish your content, monitor your analytics, and reply to comments all in one spot.
HubSpot even suggests the best times to post content. Isn’t that sweet?
2. Convert New Contacts Into Donors Using HubSpot
The dream is to turn every contact in your CRM into a donor. While that’s not realistic (we’ll blame email typos and faulty spam filters for never getting that 100%), you can absolutely boost those stats using some clever HubSpot features.
Create Workflows to Guide New Contacts
HubSpot Workflows are the gift for everyone wrestling with a multi-step marketing strategy and fighting for their lives. You can automate so many things using Workflows, and the set-up process is so intuitive that they basically create themselves (but they don’t, so you’ll have to put in a little effort).
Basically, you can use Workflows to automate specific processes following a trigger event. For example, we suggest creating multiple workflows that trigger after specific engagements with your content to create donors out of contacts. They dropped their email into a form your site? Build a Workflow that sends them a newsletter at a certain interval but also forwards that contact to your donations representative. They clicked a particular link in a marketing email? Have a workflow that sends a different, more targeted email follow-up.
With Workflows, the possibilities are seemingly endless. Seriously; we’re still finding super cool ways to use them.
3. Re-engage Previous Donors Using HubSpot
Who better to focus on than a group of people that have already shown your non-profit some monetary love? Pretty much no one. However, too many non-profits spend a huge chunk of time generating new leads when they should be sharing that time with their previous donors. Re-engaging with those beautiful souls is vital to the fundraising process.
Use HubSpot Workflows to Automate Outreach and Increase Donation Frequency
We covered Workflows above, so we won’t bore you with repeating the details. However, did you realize that you can sort previous donors into a targeted list separate from non-donor contacts? Well, now you know, so it’s time to create a Workflow!
Haven’t had a donation from a previous donor in a while? Set up a Workflow that will trigger after a certain amount of time has passed and only targets previous donors. You can have it send a specialized email prompt to donate again or send a notification to your donations team that will prompt them to reach out personally. We really love those Workflows.
And That’s Not All, Folks
In conclusion, HubSpot is an absolute beast. If your donations are running dry, low, or simply stagnating, HubSpot is the platform for you. Visit HubSpot’s Non-profit page for even more tips and tricks, or connect with Tribute Media and learn more about how our team can help create assets needed to put your new HubSpot strategy for increasing donations into motion!
Written by Caty Smart
As client strategist and account manager for Tribute Media clients, Caty manages client relationships. She has a strong background in creating marketing strategies, auditing websites, email marketing, social media, and building web content focused on turning leads into customers.