Inbound Marketing Blog

Corey Smith Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."

10 Signs Your Website is Underperforming

Posted by Corey Smith on Mar 15, 2020 11:04:00 AM

1 Comment

After building and marketing websites for over ten years and working in technology, marketing, and visual design for many years before that, you can imagine that I've seen my share of the good, the bad, and the ugly.

Perhaps my mental frame is skewed a bit because of what I know, but I see consistent problems with websites.

What's interesting is how many websites are close to being great but miss by a few key elements. I see this problem across websites both large and small. It doesn’t seem to matter how much companies spend. This issue is present on websites that are less than $1,000 and websites that are more than $100,000.

Take a look at your website and see how you stack up against the following issues. Note that these issues are in no particular order. So, don't place more weight on one because of where it sits on the list.

Understanding the Domain Name System (DNS)

Posted by Corey Smith on Feb 3, 2020 7:20:00 PM

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DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these. 

Many web developers simply tell their clients to point the Name Server Record to the new host and you let the web developer manage that for you.

So, what does this mean for you? How do you know what you should do to maintain functionality of your site and your email? Bear in mind that my descriptions below are what I tell my my clients, but I think everyone should understand these details.

Five Reasons to Outsource Marketing

Posted by Corey Smith on Sep 3, 2019 3:27:00 PM

1 Comment

Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to put a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned from these big brands.

Are Social Media Trends Making Marketers Stupid and Lazy?

Posted by Corey Smith on Jun 14, 2019 9:00:00 AM

1 Comment

I've noticed an interesting trend in Facebook... more so in the last few months, but I think it's been growing for a number of years. Facebook (and most other social media platforms) has always been intended to bring like-minded people together; to bring friends together. It's been intended to allow people to continue to build relationships when they aren't in the same physical location.

Sometimes it feels as though the purpose of social media has become a place to tell everyone else they are wrong. It seems it's become a place that does a very good job of sowing the seeds of discontent. Because of this trend, I think it completely changes how we market.

Why a Customer's Experience Matters and How You Can Improve it

Posted by Corey Smith on Apr 12, 2019 9:22:00 AM

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Years ago, I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings, so this was new for me.

I started thinking a bit about what Disney knows how to do right, and that is to provide the customer an experience that they won't forget. As I sat there one evening eating dinner I realized that my reality seemed suspended for a short while.

Think about Las Vegas. Every so often, a casino will be torn down so that there can be room made for a new one. The casinos get bigger and better. Moreover, they are all designed to give the visitors an experience that is otherworldly. It’s a design that is meant to suspend reality.

Now, I can understand that people want different experiences, but which experience do you think fosters a sense of excitement for your customers? Which experience do you think causes people to tell their friends? Which experience is worth more to the consumer?

How Your Company's Focus on a Primary Objective Contributes to Success

Posted by Corey Smith on Apr 5, 2019 3:46:00 PM

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When I look at the successes and failures in business, I think I have found consistency between them.

The successful businesses remember their primary objective and the businesses that fail have forgotten what they are working for. Their efforts are misplaced because they forgot the reasoning and goals behind their efforts.

Let's put a practical example with this concept.

18 Hubspot Academy Certifications: The Rundown

Posted by Corey Smith on Jan 29, 2018 2:45:39 PM

1 Comment

Tribute Media has been a HubSpot Agency Partner for about three years now. During that time, we've learned a lot. When we started with HubSpot, there were, if I remember correctly, only four certifications from HubSpot Academy. HubSpot has worked very hard to improve their training offerings for their clients and their agency partners.

When we first signed up as an agency partner early in 2015, I knew that the only way we'd be successful was to embrace HubSpot fully. It's paid off in spades for us and for our clients who have done the same. The Inbound Methodology is paramount to that success.

The most important question that I'm hoping to answer is: Is it worth your time to invest in attaining HubSpot Certifications?