Let’s be honest, there are a myriad of tools floating around that can help you create some pretty amazing videos and graphics for your social media accounts. The caveat is that most are not free, and for a company or individual who is looking to create compelling videos and graphics without having to spend a lot of money doing so, this journey can be frustrating.
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to put a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned from these big brands.
I don’t know about you, but I like to check out several companies (online and in person) when searching for a particular product or service. If time permits, I could be searching for several hours. Researching is always my go-to when I'm on the hunt for something specific. You wouldn't believe the time my husband and I recently put into finding a new mattress. In our search, there were a few factors that really swayed us in our decision. Quality of the product and how it solved our needs were obviously the top two. But the third factor had to do with the companies themselves. Our online experience with each company played a huge part in determining which stores we actually wanted to take time to go to in order to try the mattresses. Let me tell you, there were a lot of brands we dismissed right away. Maybe their product WAS as great as they tried to market it to be, but the experience we had on their websites and the reviews they had floating around swayed our minds away from doing business with them. Why was that?
When I look at the successes and failures in business, I think I have found consistency between them.
The successful businesses remember their primary objective and the businesses that fail have forgotten what they are working for. Their efforts are misplaced because they forgot the reasoning and goals behind their efforts.
Let's put a practical example with this concept.
Display Advertising can be a powerful tactic to drive brand awareness for your company. With its ability to re-engage past customers and launch new products and services, it’s certainly come a long way. Out with those old neon signs, and in with the new digital ads.
In 2015, when we started planning our first Web Marketing Checkup Clinic, I wrote the original version of this blog post. Now that we've hosted a few of these checkup clinics, as well as conducted countless one-on-one checkups for clients and non-clients alike, I thought I would revisit how it all began and why this exercise is so important to us.
Hopefully, you've had the opportunity to have a web marketing checkup or have joined us for another workshop or event, here at the Tribute Media office. If you have, you know two things:
1) They are always fun and educational
2) Corey cooks some mean BBQ
But other than food and fun, why do we do it? Why do we lend our time and expertise to businesses... FOR FREE?
In short: Because we love building businesses.
While developing one of the latest tools we'll be offering on our website—a nifty campaign planning tool and webinar—I thought I'd whip up a truncated, tactical guide to planning an inbound marketing campaign. Of course, seeing as we'll need a webinar AND a workbook to take you through what it takes to plan and manage a campaign, this post is only meant to guide you through at a very high level.
Here is a quick look at the many elements of an inbound marketing campaign—a TL;DR version, if you will…
I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.
But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.
Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.
Safe content sucks. It certainly isn’t a revolutionary statement. It’s actually a pretty obvious statement. However, the concept becomes extremely daunting when you think about applying it to your veterinary practice’s marketing plan. You’re probably thinking: “Damn it, Jim, I’m a Doctor, not a risk taker.” (if you got that reference, I like you already).
Imagine this scenario: You publish a blog on your prestigious and professional site about….
Dog crap.
Within the complex and uncertain business climate we all work in, the biggest challenges often rest on the shoulders of C-level officers and managers. They are left to deal with significant issues that affect their company such as globalization, demographic changes, corporate social responsibility, and the impacts of innovation and digitization.
That's some heavy stuff.
If you are one of these individuals faced with such high-level issues, the last thing you want to add to your plate is the task of strategizing and implementing marketing campaigns. Maybe you've been tasked with finding a marketing solution for your company; you've done your research, and the deeper you go, the more certain you are that there is more to marketing--especially on the web--than you want to deal with and you need professional help to move forward.
