Sometimes, business people think of their website as an ornament or an accessory. Everyone else seems to have one, so they decide to get one too.
They build the website—or they hire someone like us to build it—and once they have gone through it with a fine-tooth comb and analyzed all the minute details to make sure it is absolutely perfect, they take it "live." The average length of one of these website build projects is about 12-16 weeks, though sometimes it can last much, much longer.
After the site languishes on the internet for a year or two or five, these business owners might decide to update it. So they start from scratch (trends and user behaviors change a lot in half a decade). They throw away the old and start the whole 12-16 week process over. The new site goes live again and and sits for another stretch of time. And then the process starts all over again.
As you may have sensed already, there are some major problems with this approach to web design. Here are some things you should know about your website and what it means for your business.