Inbound Marketing Blog

Why We Love Hubspot's Social Media Tool

Posted by Nikki Wardle on Mar 26, 2015 12:36:36 PM

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As some of you may know, Tribute media recently became not only a Hubspot user, but a Hubspot Partner. We can't rave enough how much we love this tool. Everything from the dashboard to the reporting. It's robust, logical and extremely user friendly. 

The Hubspot social media tool is one that we have found an amazing amount of value on, and we have used tools like Hootesuite, Flitter and Buffer (just to name a few) so we know what is out there. Below are some of the key points on why the Hubspot social media tool blows the other platforms out of the water. 

Why Your Business Should be Tweeting

Posted by Robert Wulff on Mar 6, 2015 9:00:00 AM

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Twitter can improve your business. Twitter is an interactive information distribution method that can be very effective when used as an advertising medium. The number of businesses that regularly use Twitter to communicate to their target audience is growing daily at an exponential rate, which is why many businesses are getting a grasp on social media management. In the next three posts, I will explain how Twitter can improve your business and how to use it effectively as a marketing and sales tool.

5 ways your company can benefit from Twitter:

Customer Service in the Twitterverse
Having a dedicated twitter account for your company opens a line of instant communication between you and your clients. Over Twitter, you can provide basic tech support, answer sales questions and respond to feedback about your company and its products and services.

Everything You Need to Know About Embedding Videos on a Drupal website

Posted by Steve Kenley on Mar 6, 2015 7:00:00 AM

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Often times, we would like to use videos to visually convey a thought or process. It might be easier to explain what you want to say using video footage, but embedding videos on your web page can seem like a difficult thing to do. On a Drupal site, it is actually quite simple.

The important thing to know is that Drupal makes it very simple as long as the video resides on an online video site, such as YouTube or Vimeo. Putting video files directly into the Drupal system will result in inconsistent results, depending on the users' software. Using YouTube or Vimeo, avoids those inconsistencies by providing an embed code for your video that can be placed directly into the code for your web page. The embed code will allow you to utilize the video site's player software to display the video, so everyone gets to see the video in the exact same format.

Choose the Right Type of Facebook Page

Posted by Hannah Lacy on Mar 3, 2015 6:00:00 AM

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It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?

Where do you fit?

Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.

Narrow down the search

If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:

Social Media Management - Start With Facebook

Posted by Robert Wulff on Feb 26, 2015 2:48:52 PM

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Every knowledgable business has a Facebook page.  It’s a free platform to introduce your brand to a new audience and reach your target customers. The entire idea behind having a business page on Facebook is to be seen by potential clients and build your brand awarensess with new audiences.

The first step in making sure your business page is public. If your page is not public then someone can only view what your business has to offer when they are logged in. Running promotions or campaigns can become a challenge if your page is not public. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then there is an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously by making sure to be active on it every day. It’s a way for us to have a relationship with our clients that is both playful and professional. We are also able to spread the word about upcoming events on our page and share our work with our fans.

Social Media Explained with Bacon

Posted by Corey Smith on Feb 22, 2015 9:30:00 AM

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A couple of years ago, on my personal blog, I posted an infographic to explain social media using bacon. Of course the inspiration came from Justin Foster's book, "Oatmeal v. Bacon". I have put the infographic down below because I love bacon and I think it adequately illustrates the difference between key social media outlets. 

What it Takes to Have the Perfect Marketing Team

Posted by Hannah Lacy on Jan 6, 2015 11:31:00 AM

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The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.

Increase User Engagement, Make it About People

Posted by Hannah Lacy on Dec 30, 2014 11:41:00 AM

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As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.

Here are some tips for social media:

  • Build Relationships
  • Go Where Your Audience Is
  • Don’t Broadcast, Converse
  • Don’t Try too Hard (Cost)

The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

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As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Launching a Successful Social Media Contest Campaign

Posted by Wally Narwhal on Sep 2, 2014 4:17:00 PM

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Social media contest are fun! Who doesn’t like to be a part of something fun and maybe win a prize! What company doesn’t want their audience raving and sharing news about their new product and how they can win? Contests on social media platforms, such as Facebook, are a great way to engage with your customers, encourage brand awareness, and build a relationship with your target audience.  Campaigns can be a quick way to engage with your customers and drive traffic. You don’t have to be a big company to reap the benefits of these campaigns, and you don’t have to break the bank to see a return on your investment.
There are three simple steps to take to get the most out of your campaign: