Inbound Marketing Blog
The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.
When a business first unveils their social media presence to the world, it may have the best looking graphics, the best content production, and the best social media strategy. One thing this new social media presence is missing, however, is followers. Followers come in a variety of forms including Facebook likes, Twitter followers, LinkedIn connections and all have the ultimate use in social media: they see and engage with the content your provide. Without anyone seeing the content you are producing, it’s simply evaporating into the social media æther, never to be seen again.
Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.
We use social media almost every day. Heck, you may be on a social site right now. Social media is defined as an interaction among people in which they create, share or exchange information and ideas in virtual communities. These social sites are especially important for businesses to keep up to date with changing business trends, connect with other businesses and communicate with customers.
We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.
When we talk in terms of broadening our horizons the web, we sometimes forget the classic platforms and mediums that have been around since the beginning. In the process of analyzing your current position on the Internet, you should take inventory of where your brand currently exists and where untouched opportunities still lie. Most companies today have a Facebook presence, and some have even ventured onto Twitter and Instagram. Although being innovative on social media is important, it’s also worth it to go back to the basics.