Inbound Marketing Blog

10 Steps to Get Your Business on Twitter

Posted by Wally Narwhal on Oct 21, 2014 11:00:00 AM

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If you own a company, do you need to be active on Twitter? In most cases, the answer is yes. This post will give an overview of how to use Twitter in the most fundamental sense, then dive into a few best-practice tips for businesses.

Why Use Twitter for Your Business?

Consumers use Twitter to share what they know and learn. Twitter users are craving new concepts, opportunities, information, products/services, and people. If your business is not part of this market, you're leaving two enormous opportunities untouched: growing your business and improving it to adapt to the modern consumer market.

Different Forms of Digital Advertising

Posted by Wally Narwhal on Sep 9, 2014 4:26:00 PM

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The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Launching a Successful Social Media Contest Campaign

Posted by Wally Narwhal on Sep 2, 2014 4:17:00 PM

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Social media contest are fun! Who doesn’t like to be a part of something fun and maybe win a prize! What company doesn’t want their audience raving and sharing news about their new product and how they can win? Contests on social media platforms, such as Facebook, are a great way to engage with your customers, encourage brand awareness, and build a relationship with your target audience.  Campaigns can be a quick way to engage with your customers and drive traffic. You don’t have to be a big company to reap the benefits of these campaigns, and you don’t have to break the bank to see a return on your investment.
There are three simple steps to take to get the most out of your campaign:

Instagram Steps Up Its Social Media Marketing Game

Posted by Wally Narwhal on Aug 5, 2014 3:53:00 PM

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You may have noticed some changes in the social media marketing race this year. Facebook has reduced organic reach for business pages, twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled, Instagram is right on their tail.

Organic vs. Paid Follower Building

Posted by Wally Narwhal on Jun 17, 2014 7:57:00 PM

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When a business first unveils their social media presence to the world, it may have the best looking graphics, the best content production, and the best social media strategy. One thing this new social media presence is missing, however, is followers. Followers come in a variety of forms including Facebook likes, Twitter followers, LinkedIn connections and all have the ultimate use in social media: they see and engage with the content your provide. Without anyone seeing the content you are producing, it’s simply evaporating into the social media æther, never to be seen again.

Making the Case for Google+

Posted by Wally Narwhal on May 27, 2014 7:48:00 PM

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Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.

Write a Bio for Your Business Social Media

Posted by Wally Narwhal on May 20, 2014 7:42:00 PM

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We use social media almost every day. Heck, you may be on a social site right now. Social media is defined as an interaction among people in which they create, share or exchange information and ideas in virtual communities. These social sites are especially important for businesses to keep up to date with changing business trends, connect with other businesses and communicate with customers.

Optimize Your Facebook Ad Campaign

Posted by Wally Narwhal on Mar 3, 2014 12:37:00 PM

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We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.

Start a YouTube Channel

Posted by Wally Narwhal on Feb 11, 2014 6:58:00 PM

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When we talk in terms of broadening our horizons the web, we sometimes forget the classic platforms and mediums that have been around since the beginning. In the process of analyzing your current position on the Internet, you should take inventory of where your brand currently exists and where untouched opportunities still lie. Most companies today have a Facebook presence, and some have even ventured onto Twitter and Instagram. Although being innovative on social media is important, it’s also worth it to go back to the basics.