Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.
For the first several years from the advent of social media, businesses could take advantage of a HUGE audience to peddle their wares and promote their offerings FOR FREE. Could it be too good to be true?!?!
In short: yes.
As professionals who have distinct business goals and desire a certain amount of engagement, how do we approach our Twitter audience in a way that lines up with these goals and doesn't associate us with those on Twitter whom everyone dreads?
Recently, we have heard many concerns about Facebook's new response time indicator on business pages. This is a big deal when you pride yourself on being responsive. There is no reason for alarm. There is a simple solution that doesn't require you to be on Facebook 24/7.
We are constantly hearing that the best way to reach Millennials is through media. While this is true, there isn't a cookie-cutter mold to go by to reach them. Many companies assume that simply showing up on social media platforms and popular apps is enough. This is just not the case. There is strategy involved, and this requires knowing how Millennials tick.
If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on.
A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year.
Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:
According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:
First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.
"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.
You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:
Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!
Here are some games you might try out!
Run a "Take Your Best Guess" competition!
