A couple of years ago, on my personal blog, I posted an infographic to explain social media using bacon. Of course the inspiration came from Justin Foster's book, "Oatmeal v. Bacon". I have put the infographic down below because I love bacon and I think it adequately illustrates the difference between key social media outlets.
Inbound Marketing Blog
The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.
As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.
Here are some tips for social media:
- Build Relationships
- Go Where Your Audience Is
- Don’t Broadcast, Converse
- Don’t Try too Hard (Cost)
The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.
As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.
Why Use Twitter for Your Business?
The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.
Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.