Inbound Marketing Blog

Social Media Explained with Bacon

Posted by Corey Smith on Feb 22, 2015 9:30:00 AM

0 Comments

A couple of years ago, on my personal blog, I posted an infographic to explain social media using bacon. Of course the inspiration came from Justin Foster's book, "Oatmeal v. Bacon". I have put the infographic down below because I love bacon and I think it adequately illustrates the difference between key social media outlets. 

What it Takes to Have the Perfect Marketing Team

Posted by Hannah Lacy on Jan 6, 2015 11:31:00 AM

0 Comments

The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.

Increase User Engagement, Make it About People

Posted by Hannah Lacy on Dec 30, 2014 11:41:00 AM

0 Comments

As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.

Here are some tips for social media:

  • Build Relationships
  • Go Where Your Audience Is
  • Don’t Broadcast, Converse
  • Don’t Try too Hard (Cost)

The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

0 Comments

As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

10 Steps to Get Your Business on Twitter

Posted by Wally Narwhal on Oct 21, 2014 11:00:00 AM

0 Comments

If you own a company, do you need to be active on Twitter? In most cases, the answer is yes. This post will give an overview of how to use Twitter in the most fundamental sense, then dive into a few best-practice tips for businesses.

Why Use Twitter for Your Business?

Consumers use Twitter to share what they know and learn. Twitter users are craving new concepts, opportunities, information, products/services, and people. If your business is not part of this market, you're leaving two enormous opportunities untouched: growing your business and improving it to adapt to the modern consumer market.

Different Forms of Digital Advertising

Posted by Wally Narwhal on Sep 9, 2014 4:26:00 PM

0 Comments

The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Launching a Successful Social Media Contest Campaign

Posted by Wally Narwhal on Sep 2, 2014 4:17:00 PM

0 Comments

Social media contest are fun! Who doesn’t like to be a part of something fun and maybe win a prize! What company doesn’t want their audience raving and sharing news about their new product and how they can win? Contests on social media platforms, such as Facebook, are a great way to engage with your customers, encourage brand awareness, and build a relationship with your target audience.  Campaigns can be a quick way to engage with your customers and drive traffic. You don’t have to be a big company to reap the benefits of these campaigns, and you don’t have to break the bank to see a return on your investment.
There are three simple steps to take to get the most out of your campaign:

Instagram Steps Up Its Social Media Marketing Game

Posted by Wally Narwhal on Aug 5, 2014 3:53:00 PM

0 Comments

You may have noticed some changes in the social media marketing race this year. Facebook has reduced organic reach for business pages, twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled, Instagram is right on their tail.

Making the Case for Google+

Posted by Wally Narwhal on May 27, 2014 7:48:00 PM

0 Comments

Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.