What Motivates Someone to Like Your Facebook Page?

Posted by Hannah Lacy on Sep 8, 2015 6:00:00 AM

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Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:

What are They Thinking?facebook_likes

According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:

  • 82% think it's a good place to get in touch with or interact with brands
  • 35% feel like they're listened to by brand on Facebook
  • 75% for more connected to a brand they like on Facebook
  • 69% have liked a brand's page just because they saw a friend like it
  • 50% think the brand's Facebook page can be more useful than their website

Why Are They Liking?

More_Facebook_Likes

So why do they like your brand? What are they looking for?

  • 34% are looking for promotions and discounts
  • 21% are hoping to score something free
  • 14% liked you because they're a loyal customer
  • 11% liked you because of brand trust
  • and 20%... we're not sure why they like you

How are They Interacting?

Facebook_commentsOnce they've liked you, you're going to get some interaction from a percentage of those likes. Most of them:

  • print off coupons
  • like/comment on your page
  • learn about new products

Some people just like a brand because, well, they like it! Or they like what the brand is posting. Be one of those brands, and use this tip to spruce up your Facebook page. Have fun!

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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