We talk a lot about the value, power and impact of social media. But it doesn't end with great posts. Social media paired with social referrals is one of the most powerful types of customer engagement.
Inbound Marketing Blog
Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interest information relevent to their industry and company.
- Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site's search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.
Creating the right messaging can be very difficult, especially in regards to messaging online. While the web is great at getting information to a large number of people, it isn’t always the best at maintaining the intended tone of voice. Oftentimes, brands put something out there, only to find that it has been wildly misinterpreted or fallen on deaf ears. This is how disasters begin. Social media platforms such as Twitter and Facebook bring interaction between brands and their customers to a new level, requiring an entirely different approach than traditional advertising and marketing tactics.
All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.
Below are the social platforms you should think about joining in order to achieve three things:
- Increase your online presence
- Connect with colleagues
- Help drive customers to your website
As some of you may know, Tribute media recently became not only a Hubspot user, but a Hubspot Partner. We can't rave enough how much we love this tool. Everything from the dashboard to the reporting. It's robust, logical and extremely user friendly.
The Hubspot social media tool is one that we have found an amazing amount of value on, and we have used tools like Hootesuite, Flitter and Buffer (just to name a few) so we know what is out there. Below are some of the key points on why the Hubspot social media tool blows the other platforms out of the water.
Twitter can improve your business. Twitter is an interactive information distribution method that can be very effective when used as an advertising medium. The number of businesses that regularly use Twitter to communicate to their target audience is growing daily at an exponential rate, which is why many businesses are getting a grasp on social media management. In the next three posts, I will explain how Twitter can improve your business and how to use it effectively as a marketing and sales tool.
5 ways your company can benefit from Twitter:Customer Service in the Twitterverse
Having a dedicated twitter account for your company opens a line of instant communication between you and your clients. Over Twitter, you can provide basic tech support, answer sales questions and respond to feedback about your company and its products and services.
Often times, we would like to use videos to visually convey a thought or process. It might be easier to explain what you want to say using video footage, but embedding videos on your web page can seem like a difficult thing to do. On a Drupal site, it is actually quite simple.
The important thing to know is that Drupal makes it very simple as long as the video resides on an online video site, such as YouTube or Vimeo. Putting video files directly into the Drupal system will result in inconsistent results, depending on the users' software. Using YouTube or Vimeo, avoids those inconsistencies by providing an embed code for your video that can be placed directly into the code for your web page. The embed code will allow you to utilize the video site's player software to display the video, so everyone gets to see the video in the exact same format.
It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
Every knowledgable business has a Facebook page. It’s a free platform to introduce your brand to a new audience and reach your target customers. The entire idea behind having a business page on Facebook is to be seen by potential clients and build your brand awarensess with new audiences.
The first step in making sure your business page is public. If your page is not public then someone can only view what your business has to offer when they are logged in. Running promotions or campaigns can become a challenge if your page is not public. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then there is an opportunity for potential loss for you and your business is created.
Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously by making sure to be active on it every day. It’s a way for us to have a relationship with our clients that is both playful and professional. We are also able to spread the word about upcoming events on our page and share our work with our fans.
A couple of years ago, on my personal blog, I posted an infographic to explain social media using bacon. Of course the inspiration came from Justin Foster's book, "Oatmeal v. Bacon". I have put the infographic down below because I love bacon and I think it adequately illustrates the difference between key social media outlets.