Inbound Marketing Blog

Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.

As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.

Display Advertising can be a powerful tactic to drive brand awareness for your company. With its ability to re-engage past customers and launch new products and services, it’s certainly come a long way. Out with those old neon signs, and in with the new digital ads. 

Wow, it’s been quite a year for businesses in every industry to keep up with all the changes in Google’s search algorithm. Instead of a single 2018 massive update from Google, it has been a constant barrage of changes throughout the entire year. Google has done an excellent job of keeping everyone on their toes.

Amazon, that online bookstore that started in 1994, is now a formidable player in the digital advertising world. How and when did this happen?

Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.

What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?

It's easier than you think.

Google+ (also known as Google Plus), has always been the red-headed stepchild of social media. Google’s attempt to compete with Facebook, Twitter and Instagram is finally calling it quits effective April 2019.

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When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign.

Oh, how times have changed.

In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, keyword match types, and bidding strategies, and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign.

Keywords: they have been prizes to be won by Google, Bing, and other search engines since the mid-nineties. So after twenty-plus years of focusing our search engine optimization efforts around a short list of keywords to work on and rank for, we say goodbye to this practice and usher in the new world of topics.

In the land of digital marketing, we come up with some pretty unique terms. Backlinks, black hat, heatmap, keyword stuffing, schema markup, and slug. These are all jargon, and if you're not in the marketing biz, you probably have no idea what they are referring too.

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As long as there have been websites on the internet, there have been people surprised that they can't just put up a website and immediately have visitors flock to their URL. 

Building a website is just a first step. Now, you must appease the search engine gods so that your super awesome site can be on page one of the SERPs (Search Engine Results Page) when users are looking for your product or service.

So how does one go about getting such data?

Google Analytics, of course.