Inbound Marketing Blog

Hannah Lacy Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty.

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

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After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Business ROI on Kindness

Posted by Hannah Lacy on Oct 13, 2015 6:00:00 AM

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The Internet is filled to the brim with opinions. Whether you're on Facebook, Twitter, LindedIn or even Instagram, you'll see it. Yesterday, I saw a nasty comment on a woman's Instagram post. She has lost over 60 pounds, and still has a lot more she wants to accomplish. Someone had an opinion about her and her progress photos, and unfortunately, he shared. "That is disqusting why are you posting this keep it to yourself, nasty!" was what she got to read after clicking on the little comment popup on her Instagram.

What Motivates Someone to Like Your Facebook Page?

Posted by Hannah Lacy on Sep 8, 2015 6:00:00 AM

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Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:

What are They Thinking?

According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:

  • 82% think it's a good place to get in touch with or interact with brands
  • 35% feel like they're listened to by brand on Facebook
  • 75% for more connected to a brand they like on Facebook
  • 69% have liked a brand's page just because they saw a friend like it
  • 50% think the brand's Facebook page can be more useful than their website

What's Trending in Website Design?

Posted by Hannah Lacy on Aug 25, 2015 6:00:00 AM

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I am speaking not as an expert, but as an observer, like you, and from interviewing our web designer, Don. (He does some great stuff). At any rate, website design seems a lot like clothing style; it changes with each new season. The question is, what's trending now? Here's an overview of some of the amazing things that are out there.

Sell Ideas, Not Products

Posted by Hannah Lacy on Aug 11, 2015 6:00:00 AM

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In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?

Increase Engagement on Facebook

Posted by Hannah Lacy on Jul 14, 2015 6:00:00 AM

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You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:

Let's Play a Game

Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!

Here are some games you might try out!

Best Guess

Run a "Take Your Best Guess" competition! 

Market Like It's Hot

Posted by Hannah Lacy on Jun 30, 2015 6:00:00 AM

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It's heating up in the Treasure Valley, with guesses of 104 by the end of the week. (What the heck?!). Our clients all over the world are feeling the heat too, and you can bet their customers are. But what does this mean for marketing over the summer? Change.

Tribute Media Achieves Gold Tier as HubSpot Certified Agency Partner

Posted by Hannah Lacy on Jun 16, 2015 3:36:00 PM

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BOISE, ID., (June, 2015) - Today, Tribute Media, a Boise based, nationally focused web marketing and design firm, announces its achievement of HubSpot's Gold tier as a certified agency partner.

Tribute Media became a HubSpot partner back in February of 2015, and has worked since then not only to become acquainted with HubSpot's tools, but to apply HubSpot's methodology and become experts.

Corey Smith, Tribute Media's Founder says, "we aren't partnering with HubSpot just to use their tools; we are applying their methodology to further our inbound practices. It has changed the way we do everything."

This achievement has been a culmination of the intense education of Tribute Media's entire staff, the result of which is every employee gaining at least one HubSpot certification, the majority holding two or more. Their Channel Account Manager, Sean Dazet, said of them, "they took HubSpot's methodology seriously. They moved exceptionally fast towards the gold tier and toward certifying so many employees."