Inbound Marketing Blog

Hannah Lacy Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

Edit Their Grammar, Not Personality

Posted by Hannah Lacy on Dec 10, 2015 6:00:00 AM

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If you're a writer of any kind, you've probably had people asking you to edit their work since high school. Will you edit my essay? Will you edit my resume? Will you help with this case study? If you're weird (like me), this makes you all excited about checking for grammatical issues and word flow and all of the little nuances that might make that one essay shine. But hold up.

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

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After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Business ROI on Kindness

Posted by Hannah Lacy on Oct 13, 2015 6:00:00 AM

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The Internet is filled to the brim with opinions. Whether you're on Facebook, Twitter, LindedIn or even Instagram, you'll see it. Yesterday, I saw a nasty comment on a woman's Instagram post. She has lost over 60 pounds, and still has a lot more she wants to accomplish. Someone had an opinion about her and her progress photos, and unfortunately, he shared. "That is disqusting why are you posting this keep it to yourself, nasty!" was what she got to read after clicking on the little comment popup on her Instagram.

What Motivates Someone to Like Your Facebook Page?

Posted by Hannah Lacy on Sep 8, 2015 6:00:00 AM

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Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:

What are They Thinking?

According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:

  • 82% think it's a good place to get in touch with or interact with brands
  • 35% feel like they're listened to by brand on Facebook
  • 75% for more connected to a brand they like on Facebook
  • 69% have liked a brand's page just because they saw a friend like it
  • 50% think the brand's Facebook page can be more useful than their website

What's Trending in Website Design?

Posted by Hannah Lacy on Aug 25, 2015 6:00:00 AM

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I am speaking not as an expert, but as an observer, like you, and from interviewing our web designer, Don. (He does some great stuff). At any rate, website design seems a lot like clothing style; it changes with each new season. The question is, what's trending now? Here's an overview of some of the amazing things that are out there.

Sell Ideas, Not Products

Posted by Hannah Lacy on Aug 11, 2015 6:00:00 AM

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In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?