If you're a writer of any kind, you've probably had people asking you to edit their work since high school. Will you edit my essay? Will you edit my resume? Will you help with this case study? If you're weird (like me), this makes you all excited about checking for grammatical issues and word flow and all of the little nuances that might make that one essay shine. But hold up.
Inbound Marketing Blog
After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.
The Internet is filled to the brim with opinions. Whether you're on Facebook, Twitter, LindedIn or even Instagram, you'll see it. Yesterday, I saw a nasty comment on a woman's Instagram post. She has lost over 60 pounds, and still has a lot more she wants to accomplish. Someone had an opinion about her and her progress photos, and unfortunately, he shared. "That is disqusting why are you posting this keep it to yourself, nasty!" was what she got to read after clicking on the little comment popup on her Instagram.
Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:
What are They Thinking?
According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:
- 82% think it's a good place to get in touch with or interact with brands
- 35% feel like they're listened to by brand on Facebook
- 75% for more connected to a brand they like on Facebook
- 69% have liked a brand's page just because they saw a friend like it
- 50% think the brand's Facebook page can be more useful than their website
I am speaking not as an expert, but as an observer, like you, and from interviewing our web designer, Don. (He does some great stuff). At any rate, website design seems a lot like clothing style; it changes with each new season. The question is, what's trending now? Here's an overview of some of the amazing things that are out there.
You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:
Let's Play a Game
Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!
Here are some games you might try out!
Run a "Take Your Best Guess" competition!