Inbound Marketing Blog

For Immediate Release:

MERIDIAN, Idaho—

The Meridian-based web marketing agency, Tribute Media, has hired Sloane Bellante as its Director of Sales. In addition to conducting client consultations and representing Tribute Media at networking and community events, Bellante will be responsible for leading and growing the sales department.

Bellante has more than 15 years of sales and management experience, which includes positions with numerous businesses in the medical device industry. In October 2006, Bellante co-founded the Connecticut-based business Sleep Solutions, a company offering treatment and medical supplies to people suffering from sleep-related breathing disorders.

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FOR IMMEDIATE RELEASE

MERIDIAN, Idaho--

Tribute Media is growing and launching a strategic partnership with The Marketing Minds.

Joining Forces

The Marketing Minds is a marketing company co-owned by Tribute Media's development manager, Norm Schurdell. After hiring Schurdell in August 2016, partnership talks began. With the alignment of The Marketing Minds and Tribute Media's goals, purpose and agile, consultative approach to marketing, the logical next step was to combine resources to the benefit of both businesses and their clients.

"We all thrive on great products and services in our continued pursuit to help build businesses around the world through effective & integrated marketing," Schurdell says of the partnership between the two agencies.

Creating effective messaging can be very difficult, especially in regards to messaging online. While the web is great at disseminating information to a large number of people, it isn’t always the best at maintaining the intended tone of voice. Oftentimes, brands put something out there, only to find that it has been wildly misinterpreted. This is how disasters begin. Social media platforms such as Twitter and Facebook bring interaction between brands and their customers to a new level, and require an entirely different approach than traditional advertising and marketing tactics.

In the spirit of Halloween, we at Tribute Media want to tell you of a grisly tale that affects more websites on the Internet than you would believe. It’s known as “The Curse of Black Hat SEO” and it’s our take on some of the things you should be avoiding when performing search engine optimization to your website. SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed in the past few years. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.

Back in the dawn of the Internet, people viewed purchasing products online with a certain wariness. Images of scammers and other shady individuals looking to rip you off and steal your credit card information loomed large in users' minds.

Today, this is much less the case. While identity and information theft are still significant concerns, making online purchases has become a widely accepted practice for a majority of consumers. In this blog, we'll take a look at the steps by which Ecommerce entered the mainstream.

When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.

In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.

First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.

Just the Right Size

"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.

Let's be honest, plagiarism, that ugly "P" word, is still an issue today; and not just for students who don't understand that their teacher can check for such things through magical devices called computers, but also for the working adult who is supposed to be the example.

Plagiarism is the internet presence equivalent of somebody passing gas in a small room full of people; most of the time, eye contact is absent, and everyone wants to avoid the subject at all costs.

Blogging has a critical role in digital marketing. First and foremost being; attract new users and increase traffic to your website engaging and interesting content. This means creating new and consistent content around trending topics and relevant information. 

Even though there have been countless studies and online statistics praising this technique; why are so many large companies hesitant to insert this into the digital marketing strategy? Could it be because they don’t believe blogging is important or maybe they are too lazy to keep their blog updated?

Imagine this. You're sitting at your desk, near the end of the day, going over reports that are due for a meeting tomorrow when you start to lose track of your place because the stale white pages are slowly driving you insane. You keep drumming through the pedantic report until you happen upon a beautiful, colorful infographic displayed with eye-catching symmetry and an effortless flow to the data presented. Suddenly you are smiling, awake, and you realize that your next door neighbor isn't such a bad guy despite waking you up at 3am. You can see hope, a light at the end of the tunnel that is your work day finally coming to an end.

Ok, so maybe your happiness about an infographic won't be that profound. But one thing an infographic will do for sure is represent your important data in the right light.