Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

The Keys to Good Facebook Cover Photos

Posted by Wally Narwhal on Aug 17, 2015 9:00:00 AM

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First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.

Just the Right Size

"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM

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The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

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As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM

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Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

The Power of Online Communities and Crowdsourcing

Posted by Wally Narwhal on Jul 8, 2014 7:57:00 PM

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Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.

5 Tips for Growing Your New Business

Posted by Wally Narwhal on May 7, 2014 7:39:00 PM

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When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:

Optimizing a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

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If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.

Reputation Management

Posted by Wally Narwhal on Mar 28, 2014 8:06:00 AM

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Every time I am looking at going to a new place to eat, to stay, to spend time in, I look at the reviews. I look at the amount of stars and I read what people write. If there is nothing but negative reviews there I move on. I am not interested in spending time at a place that isn’t liked. It’s a yelp generation and it’s crucial that businesses adapt to it.

Monitor

One of the most important things about having different social media platforms is good monitoring. You can schedule posts to go out, but remember not to forget about your pages.  Even if you just check in once a day you will be able to put out fires before they start.  We generally check our social media throughout the day. This makes it easy to be on the top of the game. It’s important to check what your customers are writing and what they think.