A topic cluster is a method of organizing your website's content around a central topic or theme. It involves creating a main piece of content (known as a "pillar page") that covers a broad topic in-depth, and then creating multiple related pieces of content (known as "cluster content") that link back to the pillar page and provide more detailed information on specific subtopics within the main topic.
Inbound Marketing Blog
Content planning refers to the process of strategizing, creating, and publishing valuable and relevant content that aligns with the goals of an organization and engages its target audience. In today's digital age, where consumers have endless options for information and entertainment, it has become imperative for businesses to have a well-defined content plan that helps them stand out from the competition, build brand awareness, and establish thought leadership.
Meridian, IDAHO: Founded in 2007, Tribute Media has operated the majority of the past 13 years with founder Corey Smith as President. Smith has named Lindsey Bowshier, a leader and partner in the agency since 2015, as the new president of the agency. Smith will remain active in the company as Chairman of the Board and Grill Master at company BBQs.
First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.
Just the Right Size
"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.
The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.
As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.
Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.
Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.
When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing: