Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

The Social Equation: Are you Conveying the Correct Message?

Posted by Wally Narwhal on Nov 15, 2015 6:12:00 PM

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Creating effective messaging can be very difficult, especially in regards to messaging online. While the web is great at disseminating information to a large number of people, it isn’t always the best at maintaining the intended tone of voice. Oftentimes, brands put something out there, only to find that it has been wildly misinterpreted. This is how disasters begin. Social media platforms such as Twitter and Facebook bring interaction between brands and their customers to a new level, and require an entirely different approach than traditional advertising and marketing tactics.

Why You Should Check Your Site for Broken Links

Posted by Wally Narwhal on Aug 19, 2015 9:00:00 AM

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When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.

In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.

The Keys to Good Facebook Cover Photos

Posted by Wally Narwhal on Aug 17, 2015 9:00:00 AM

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First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.

Just the Right Size

"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.

Why Aren't Fortune 500 Companies Blogging?

Posted by Wally Narwhal on Jun 11, 2015 3:38:00 PM

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Blogging has a critical role in digital marketing. First and foremost being; attract new users and increase traffic to your website engaging and interesting content. This means creating new and consistent content around trending topics and relevant information. 

Even though there have been countless studies and online statistics praising this technique; why are so many large companies hesitant to insert this into the digital marketing strategy? Could it be because they don’t believe blogging is important or maybe they are too lazy to keep their blog updated?

Infographics Make Things Pop

Posted by Wally Narwhal on Jun 2, 2015 9:00:00 AM

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Imagine this. You're sitting at your desk, near the end of the day, going over reports that are due for a meeting tomorrow when you start to lose track of your place because the stale white pages are slowly driving you insane. You keep drumming through the pedantic report until you happen upon a beautiful, colorful infographic displayed with eye-catching symmetry and an effortless flow to the data presented. Suddenly you are smiling, awake, and you realize that your next door neighbor isn't such a bad guy despite waking you up at 3am. You can see hope, a light at the end of the tunnel that is your work day finally coming to an end.

Ok, so maybe your happiness about an infographic won't be that profound. But one thing an infographic will do for sure is represent your important data in the right light.

Why Mobile Responsive Web Design is Important

Posted by Wally Narwhal on Feb 27, 2015 7:00:00 AM

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I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.

There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.

A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM

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The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

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As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM

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Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.