Inbound Marketing Blog

Learn by Teaching "Making a Marketer pt. II"

Posted by Zerik Kadrlik on Mar 17, 2016 3:08:07 PM

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This is part two of our four-part series, “Making a Marketer.” 

 In the previous installment of Making a Marketer we explored familiarizing yourself with the basics of digital marketing. Now that you have a general understanding and the tools to assist further learning, we'll tackle our next tip: learning by teaching.

 The old proverb ‘Those who can’t do, teach’ couldn’t be further from the truth. In my experience as a web marketer, teaching has been a valuable resource in becoming a better marketer myself.

Integrating Tactile Marketing on a Digital Platform

Posted by Sarah Wai on Dec 8, 2015 9:35:00 AM

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When you walk into a store or a company, you immediately catch a vibe. You get a sense of who they are, what expectations they may have, how they can cater to your needs, etc. This is the same with digital platforms, minus a lot of the tactile elements that can be found in a physical place. When you look at a website, you immediately get an impression of who they are and what they represent. This is why branding and website design are so critical to your company's success. People are immediately drawn to or discouraged by the impression they are given. One thing that multiple companies are starting to implement to encourage positive impressions is the idea of incorporating tactile marketing.

Sell Ideas, Not Products

Posted by Hannah Lacy on Aug 11, 2015 6:00:00 AM

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In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?

Increase Engagement on Facebook

Posted by Hannah Lacy on Jul 14, 2015 6:00:00 AM

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You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:

Let's Play a Game

Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!

Here are some games you might try out!

Best Guess

Run a "Take Your Best Guess" competition! 

Get to Know Your Customers With Data-Driven Marketing

Posted by Robert Wulff on Jul 9, 2015 10:12:00 AM

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Business owners use several marketing strategies to entice customers and increase profits. Some strategies succeed and reinforce sales, whereas other methods exhibit insignificant results. Market and data research is vital in determining the best marketing or advertising strategy. Data-driven market research is perhaps the most important tool for business owners when evaluating the market they are interested in engaging with.

Market Like It's Hot

Posted by Hannah Lacy on Jun 30, 2015 6:00:00 AM

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It's heating up in the Treasure Valley, with guesses of 104 by the end of the week. (What the heck?!). Our clients all over the world are feeling the heat too, and you can bet their customers are. But what does this mean for marketing over the summer? Change.

Don't Get Branded

Posted by Doug Collins on Jun 17, 2015 8:07:00 AM

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You've finally done it; you finally have all the matching electronics from your beloved tech company. You've imagined this perfect world where your phone shares well with your tablet, laptop, and desktop. You think of the beautiful symmetry involved in seamlessly taking a document from your desktop to your phone while you are on the go and then dream of yourself laughing and smiling because nothing ever goes wrong with your technology.