It's heating up in the Treasure Valley, with guesses of 104 by the end of the week. (What the heck?!). Our clients all over the world are feeling the heat too, and you can bet their customers are. But what does this mean for marketing over the summer? Change.
Inbound Marketing Blog
You've finally done it; you finally have all the matching electronics from your beloved tech company. You've imagined this perfect world where your phone shares well with your tablet, laptop, and desktop. You think of the beautiful symmetry involved in seamlessly taking a document from your desktop to your phone while you are on the go and then dream of yourself laughing and smiling because nothing ever goes wrong with your technology.
Years ago, as a sales manager, I was asked to develop a brochure for my company. Aside from the fact that a sales manager should never be assigned to the task of creating an effective marketing piece, there were a number of key problems with the development of this brochure. The process I went through to develop this brochure is critical to the understanding of the problems with trying to ‘fake’ your way through the marketing process.
As I was asked to create this brochure, I went through a number of iterations of what I wanted it to say but just couldn’t come up with anything that made sense. I had a background in graphic design, so this should have been easy. Shoot, I had just come from a job as the Color Systems Specialist for the Western United States for Canon USA… I knew how to do this. But, alas, I couldn’t get it done for the life of me.
On the fourth or fifth iteration I took to the president he finally gave me the content that he wanted in the document. It included a number of philosophies that our company didn’t exhibit and services that we really didn’t offer.
My response was simple, “But we don’t do any of that.”
Search engine optimization is only the beginning of your company’s overall web marketing strategy and it is not "one size fits all." It needs to be tailored to your specific industry and needs. It is important to understand that just because your site is optimized for search engines, it doesn’t mean it will attract visitors. Once visitors can make it to your site, it doesn’t mean you will get conversions (sales or leads).
Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to dump a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned by these big brands.